I remember the first time my 1st grade teacher, Miss Page, came into our classroom and told the story of how she was scared to be away from her family and come to school for the first time. I immediately went from being unsure of my surroundings to smiling in nervous agreement with the other 3 footers around me.
The problem with buyers today is that they’re empowered, and they know it.
That’s why they don’t buy at the back of the room as much as they used to. They know they can get it online, get it somewhere else or get along with it. You have to work so much harder to build a sense of urgency because buyers are less driven by FOMO (fear of missing out) than they used to be.
Many new speakers agree that it feels like an uphill battle to get their speaking career off the ground. Can you relate? Some speakers assume that the only way to get bookings is with a big budget to market themselves or do a crazy publicity stunt, because those things will make them stand out from the competition.
Don’t be fooled into thinking that you need to spend a ton of money or do something crazy, because the truth is that you just need to show meeting planners the value you provide before the event, through your presentation, and after the event. Once you’ve built a strong reputation, it becomes much easier to get noticed and start booking speaking engagements.
Do you want to look good in front of your boss when the speaker you selected for your meeting gets a standing ovation? Do you want to impress the team by saving money… without all the guesswork, struggle, and those long hours of staying up late to find the right speaker for your next event? The answer is called speaker piggybacking, and it’s now easier than ever with eSpeakers Marketplace.
Speaker Piggybacking is the concept of maximizing a speaker’s schedule to include multiple speaking engagements in the same city. If the speaker is already traveling to a particular destination, then it is possible to add on an additional speaking engagement with another event.
We live in a social media tsunami – wait one week and another wave of latest-greatest comes calling.
Periscope snagged 10 million followers in just four and a half months, Pinterest is now for men, and Twitter wants your advertising dollars.
Despite all the bright lights of social media, nothing trumps the staying power of email. Definitely not sexy (or new for that matter) – email should be your most valued marketing channel and list building should be a top business goal.
Here are five reasons why you need to invest more resources in growing your mailing list and learning how to use email to grow your business.
An interview between SPiN Chairwoman, Shawna Suckow, CMP, and Joe Heaps, VP Sales & Marketing at eSpeakers. Shawna gets to the bottom of just what it is that makes the eSpeakers Marketplace a different and better way to hire a speaker.
Everyone knows what the experience is like attending a live music concert. Whether it’s Beethoven or The Grateful Dead, the atmosphere is alive with electricity. There’s camaraderie amongst you and the stranger sitting next to you that is unique to being at a live event. You look at them and nod in recognition of what a great time you’re having. Now imagine that same concert coming to you via a webinar at your desk. Not quite the same, is it?
Sales meetings, kickoff meetings, conferences, and incentive travel programs have a long history of helping companies grow their business through increased sales and good will that come from making personal contact with employees, salespeople, and customers. Everybody knows that. Then why has there been such a big shift away from personal meetings to webinars?