How and When to Manage Audience Q&A

Questions from the audience can enrich a panel discussion or derail it, so decide ahead of time when and how you will manage questions. You can:

  • Take Questions As You Go. Allow questions to percolate from the audience at any time.
  • Stop Periodically and Ask For Questions. For example, stop for questions after each panelist presentation, key topical discussion or stop every 20 minutes to take questions.
  • Dedicate a time for Q&A. Create a specific time to take questions from the audience, usually held at the end of the program and before the final summary.

Attention Meeting Professionals: The Main Reason Your Panels are Boring

This year at IMEX America in Las Vegas, I was speaking about how to make your panel discussions go from boring to bravo. Before the session began, a meeting professional said, “I’m not a big fan of panels. They are just too boring.”

My dear meeting professional. One of the main reasons your panels are boring is that YOU have not set your panel up for success. Sure, you identified a slot of time, selected a topic and wrestled up a moderator and some panelists. You consider your job to be done.


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Keynotes That Kill: How Your Program Titles Make or Break Your Brand

Get Ready to Take Your Speaking Career to the NEXT LEVEL! Discover the Secret to GRAB Your Audience & Increase Bookings…

Copy & Branding Secrets from a Psychology-Driven Copywriter


Don’t let your brand be drowned out by your competition, underwhelming content, or information overload.

It’s simple: We read news stories, social media feeds, and magazines based on the headlines. The more captivating the headline, the stronger the urge to click on the link and flip the pages.

3 Megatrends in Selling Every Speaker Needs to Know about

Speakers have an advantage when it comes to selling.

You see, the “most significant shift in economic history” has forced all who sell to change the way they engage with buyers. Retail industry expert and speaker Michael Dart described it this way in the Wall Street Journal. He said buyers need “such an awesome connecting experience that they will go out of their way to come to you.”

Nail the Sale! 5 Ways to Stand Out from the Crowd

The problem with buyers today is that they’re empowered, and they know it.

That’s why they don’t buy at the back of the room as much as they used to. They know they can get it online, get it somewhere else or get along with it. You have to work so much harder to build a sense of urgency because buyers are less driven by FOMO (fear of missing out) than they used to be.     

5 Ways Emerging Speakers Can Look Like a Big Fish

Many new speakers agree that it feels like an uphill battle to get their speaking career off the ground. Can you relate? Some speakers assume that the only way to get bookings is with a big budget to market themselves  or do a crazy publicity stunt, because those things will make them stand out from the competition.

Don’t be fooled into thinking that you need to spend a ton of money or do something crazy, because the truth is that you just need to show meeting planners the value you provide before the event, through your presentation, and after the event. Once you’ve built a strong reputation, it becomes much easier to get noticed and start booking speaking engagements.