7 Ideas for Virtual Event Sponsorship Revenue

There’s no denying things have changed due to COVID-19. And with that change comes new ways of doing things – including getting virtual event sponsorships!

Virtual event sponsorship is something that becomes a little more difficult to execute as the usual methods aren’t available. Sponsored banners, branded signage, face-to-face meetings, and individually named spaces are a lot harder to implement without the valuable in-person element.

Luckily, there are ways to now bring your events into the virtual space without losing current sponsorship opportunities. The online environment provides tons of ways to shift your current sponsorships and even develop new virtual event sponsorship opportunities.

Virtual Event Sponsorship Opportunities

With a little creative thinking (and the help of this list) you’re sure to find valuable ways to include sponsorships in your virtual event. Always be sure to think about what it is your audience will be happy to see sponsorship wise so you can leave them with the positive experience they’re looking for!

(Speaking of creative thinking, here are 10 virtual event ideas to keep you ahead of the curve!)

Blog post feature

You might start by looking for virtual event sponsorship opportunities on your registration page. Including a featured guest blog post is a great way for sponsors to get their name out there, all while providing valuable information to potential sign-ups.

Order in and send out ahead of time

Just because you can’t be in person doesn’t mean sponsored items can’t be sent off or ordered in. You might look to send out branded swag to attendees ahead of time, along with a digital event bag.

It’s also a great idea to order a sponsored lunch or snacks for attendees at home to enjoy a meal together virtually.

Email and social media opportunities

As the world becomes more and more digital, email and social media are thriving! As you send out communications, use logos and messaging as sponsorship opportunities. You might consider a special area on your email communications for sponsored logos or sponsor messages.

Social media is also a fantastic space for sponsors as you can create specific posts about them or even include their logos in your profile banners and imagery.

Here’s your perfect 7 step social media marketing event strategy.

Branding opportunities

Brand signage is still possible with virtual events – especially virtual trade shows. Add sponsors to signage or use their logo on laptop covers and visible props.

Logos can also be used on your registration pages or as wallpaper backgrounds.

Video

You might consider using promotional videos before the event starts to display sponsorships or during the event during break times. Quick promotional videos are great for getting messaging across as they pull attention on screen.

Questions, Games, and Q&A’s

One of the best ways to increase audience engagement at any kind of event is by mixing in questions or games to get them involved.

By using these as sponsorship opportunities, you also increase engagement from audience members with the sponsored brand. You might also provide digital prizes in order to further audience engagement.

Q&A’s are also a great way to get your audience involved while getting sponsors noticed in the virtual space.

We talk about how and when to manage audience Q&A here. Don’t miss it!

Keep the exposure going

After the virtual event is over, the sponsorship opportunities don’t need to end! As you plan to keep up the relationships gained from your virtual event, you’ll likely send out further communications.

Whether it’s company blog posts, smaller follow up discussions, or monthly newsletters, there are plenty of ongoing opportunities to include your sponsors. You might consider getting your sponsors to offer free trials to try out the offered services. Don’t forget to include contact information to ask any questions they might have.

Unleash the Potential of Your Virtual Event

If you’re looking to plan a virtual event with sponsors and speakers, eSpeakers can help to bring enterprise-quality tools to the professional speaking industry. Become more connected to more audiences that want to hear your message and increase traffic!

Interested to hear more? Contact us about our services today!

Enjoyed this article? Here are three more to help you:

Nine tips to promote your virtual event effectively
Virtual Event Planning: 8 Tips to Help You Move An Event Online at the Last Minute
7 Questions to Include in Your Virtual Post-Event Survey

7 Questions to Include in Your Virtual Post-Event Survey

You’ve done it–you’ve pulled off your first virtual event! But your job isn’t entirely done. Now it’s time to create a virtual post-event survey to hear from your audience.

Whether for in-person or virtual events, post-event surveys are an incredibly valuable tool.

They provide you with critical feedback about what worked in your event and what didn’t. That way, you can use this information to improve your next event, and so on and so on.

But if you want your virtual post-event surveys to really be effective, you need to ask the right questions.

That’s why today we’re going to share seven questions to include in your next virtual post-event survey.

7 Questions to Include in Your Virtual Post-Event Survey

1. How satisfied were you with the virtual event?

There’s a reason this type of question is almost always included in post-event surveys: it’s a great way to get an audience member’s overarching opinion of your event.

Whether you have them rate on a scale of one to 10, out of five stars, or any other rating system, you can use this feedback to get a broader vision of audience satisfaction.

One or two dissatisfied audience members might not be the biggest red flag. But when it becomes a common theme? It’s time to make some changes.

2. How can we improve our next virtual event?

Use this opportunity to pick your audience’s brain. They’re often an untapped source of inspiration and ideas for improving your next event. After all, what’s better than hearing it right from the horse’s mouth?

One innovative way to improve your next virtual event is by using attendee avatars. Find out more about this here.

3. Why did you decide to attend this event?

One of the best ways to get attendees for your NEXT virtual event, is to find out what brought attendees to your last virtual event. Then, you can use that information to craft your marketing efforts and content for future events.

And what better way to do so than with a virtual post-event survey?

4. What was your favorite part of our virtual event?

The answers to this question are incredibly telling.

Maybe you invested in a gamification tool or another exciting feature for your virtual event thinking everyone would love it. When you take a look at these answers, maybe you’ll find out it was actually the interactive polls during your virtual event they liked best.

Armed with these answers, you’ll know what to focus your resources on for your next event.

5. What, if anything, did you dislike about this event?

It can be tough to get this kind of feedback but consider it an opportunity to do even better next time.

There’s always going to be someone that doesn’t like something that everyone else said was their favorite. But when you notice a bunch of responses saying they disliked the same thing, take this into account when you plan your next event.

6. How accessible/easy to navigate was the virtual event platform?

Unreliable or difficult virtual event software can ruin a virtual event before it begins. Even if you have stellar content and speakers, your audience won’t have a great experience if they’re frustrated by technical difficulties and other issues.

This question is useful to find out if the current virtual event platform you’re using is the best option for future events.

If you notice a lot of people respond that it was difficult to use or access the platform, you might also consider providing a training video ahead of your next event or more clear instructions for joining.

Are you moderating a virtual event? Here are some tips for helping it go off without a hitch.

7. Do you have any other questions or feedback to share?

This is an especially important question in a virtual post-event survey for helping your audience feel heard. They need to know their opinion is valued, and this question gives them the opportunity to include what’s on the forefront of their mind after your event.

Want your audience to rave during your next virtual post-event survey? A surefire way to achieve this is by hiring incredible event speakers! To help you make the right choice, check out these six questions to ask a keynote speaker before your next virtual event.

Looking for incredible speakers for your next virtual event? Get in touch with us to find the perfect speaker for you!

Enjoyed this article? Here are three more to help you:

Nine tips to promote your virtual event effectively
Virtual Event Planning: 8 Tips to Help You Move An Event Online at the Last Minute
Six steps for putting on a virtual event that works.

Using Attendee Avatars for a Better Virtual Event

When you hear “attendee avatars” do blue creatures from a major film come to mind? Or do you picture the audience at your next virtual event? For today’s post, let’s stick to the latter.

Now more than ever, it’s important for your virtual event to stand out. In a world where you can expect your event to be just one of many your attendees will experience in a given month, you want your event to be remembered for the right reasons.

Engagement and interaction

And to run a successful virtual event, your audience needs to be engaged. There are incredible speakers out there who are known for keeping their audience’s unwavering attention. But this can be really tough, even for experienced speakers, if there isn’t an element of interactivity.

Of course, at an in-person event, your audience can interact with one another, raise hands to ask questions, and they generally feel more engaged being in the same room as a presenter.

But as we all know, virtual events are becoming the norm.

So, what can you do to encourage interaction and help your virtual event stand out in a crowded field?

One of our favorite ways of doing this is with attendee avatars. An exciting option includes giving your attendees the ability to create their own avatars. On the other hand, you can also create attendee avatars to get insight into your target audience.

What are attendee avatars?

Think of avatars as 3D alter egos. They’re digital representations of your audience that can be created to look just like them, down to their hair and eye color or even their shoes.

During virtual events, attendee avatars give your audience an exciting and engaging way to interact with one another. They can even be connected to audio so your audience can use their own voice for their avatar.

Attendee avatars can talk, type, ask questions, clap, and perform many of the same actions you’d perform at an in-person event.

You might also think of avatars in a simpler form: as a profile you create for your event audience. This profile helps you determine who your audience is and what they want out of your event.

Before we talk about profiling these avatars to improve your events, let’s talk about why they’re useful in the first place.

Why use attendee avatars

In a rapidly evolving and growing industry, there are new applications for avatars each day.

As far as audiences go, they offer a unique and creative way to involve your audience. Rather than attendees typing questions and answers in a text box, having them first create an avatar and using that to communicate makes the entire process more fun. Your audience is also more likely to interact and engage with other attendees this way.

Not to mention, your virtual event is sure to be unforgettable if it involves attendee avatars!

Virtual meeting avatars

An increasingly common use for attendee avatars is during remote meetings. With attendee avatars, your audience doesn’t need to worry about being on screen or camera connectivity issues. Instead, they can attend the meeting as their avatar and the meeting can be just as effective (and a lot more fun!).

Team-building

Building bonds between team members is still possible during virtual events. With attendee avatars, your audience has a more immersive way to interact with one another.

Often, an audience is more comfortable interacting as their digital self rather than on video, so it fosters open communication which will lead to more discussion and bonding between your team.

While you’re here, don’t miss this post on the six questions you need to ask your keynote speaker before your next virtual event.

Profiling your attendee avatars

When your attendees create their avatars, they enter important information about themselves. As the event organizer or host, you can use this information to create a more engaging and specialized event.

You’ll learn all sorts of things about your attendees by watching them interact and hearing what they have to say.

This includes things like:

  • Their demographics
  • Their preferred communication style
  • What they want to focus on in a presentation
  • Any questions they might have
  • Particular challenges or pain points to focus on

If you’re not using real attendee avatars, try this instead: Create five attendee personas that could attend your next virtual event.

Try to put yourself in their shoes as much as possible and ask yourself what they would want out of a virtual event. As you learn more about possible event attendees, you’ll create a more personalized virtual event that will be memorable for all the reasons you want it to be.

Understanding your audience

Whether you use attendee avatars to help your audience get to know one another and interact or you create your own attendee avatars to help you get to know your audience, they both help ensure your next virtual event is your most successful yet!

Of course, we can help your virtual events be better than ever too. Get in touch with us to find the perfect speaker or expert for your next virtual event.

Enjoyed this article? Here are three more to help you:

Nine tips to promote your virtual event effectively
Virtual Event Planning: 8 Tips to Help You Move An Event Online at the Last Minute
Six steps for putting on a virtual event that works.

Black Lives Matter

eSpeakers decries racial inequality in any form. No one should be treated as inferior because of their color or race. And violence never has a place.

We support our friends of all colors and creeds and encourage that in our business practices and in our personal lives.

Why I’m (Still) Happy with Steve Gilliland, CSP, CPAE

Steve Gilliland, CSP, CPAE: a speaker known for his storytelling, comedy, and his ability to help people Enjoy The Ride! Steve’s blueprint to life Enjoy The Ride, helps people examine where they are personally and professionally. Something we could all do right now as we get through these tough times.

Steve shares why he’s still happy and helps you reflect upon your “why” of “Why I’m (Still) Happy.” He also shares a powerful message about the love he and his wife have, and why that’s important today as we try to get through the COVID-19 pandemic. 

So gather your family around, share this video with friends and co-workers, and share on your social media channels. Pass this “Why I’m (Still) Happy” video along because everybody can use some happy. Join the “Why I’m (Still) Happy” movement by subscribing to this channel and making an inspiring comment of hope and appreciation below. #WhyImStillHappy #TogetherAtHome

Ten Tips For Speakers to Increase Your Online Presence

So you’re a speaker, and COVD-19 has left you scrambling to shift your business online. So how do you increase your online presence?

As a speaker, you know that online presence is important. But now that people are conducting most of their business online, it’s more important than ever to have an online presence that packs a punch. In fact, an effective online presence is vital.

There has always been a lot of competition online—now more than ever. As a speaker, there’s a lot of pressure to get yourself out there and really “sell yourself” online.

Being certified is a great way to let customers know you’re a great virtual speaker. We offer a certification at eSpeakers….check it out here.

If your business model has been based on live presentations, you may be new to online presenting. All this online marketing stuff might be a bit intimidating. So we’ve put together this list of key points you should keep in mind as you’re building your new online presence. These ideas can help demystify the process of moving online and will help you feel confident selling yourself as a virtual presenter!

Ten Tips For Increasing Your Online Presence

1. Optimize your website.

Don’t tell us you don’t have a website, because we don’t want to hear it. The statistics say it all: almost 100 percent of consumers go online to find the services and items they’re looking for. So if you don’t have a website, first of all, where have you been? Second, leave this post and get online right now and get working on it.

For the rest of you who do have a website, now you have to optimize it. Make sure that it’s optimized for mobility, is visually appealing and easy to navigate. Contact information should be front-and-center and a click-to-call button is a great thing to have. You may even want to add a live chat feature or an app to your site.

2. Get social, but selectively.

Ten Tips For Speakers to Increase Online Presence: Social media

If you’re new to social media and marketing, an effective way to increase your online presence is to focus on two or three platforms instead of spreading yourself too thin by trying to be everywhere, all at once. Post regularly on two or three platforms and build your presence at a pace you can manage.

3. Build a web.

Your social media platforms should interact with each other. Don’t think of each platform as an entity unto itself but as a web, all connected to each other. Your posts should all link to each other and link to your site as well.

4. Be consistent.

You want to be a regular voice in your field who your community expects to hear from. To build your online presence, post consistently. That means on a schedule, without long lags in between posts, and not ten posts in one day, either. Use social media management tools such as Buffer or Hootsuite to help you schedule your posts and keep on track.

5. Be valuable.

Contrary to popular belief, building an online presence doesn’t just mean getting out as much content as you possibly can. Having a truly valuable online presence means putting out content that is thoughtful, helpful, and well-composed. If you are posting forgettable content, you will quickly be forgotten about. Post content of value and you will become a person of value.

6. Don’t stop blogging.

Blogging is great. Yes, you should blog. They are a great tool to increase your online presence by drawing people to your site and letting people know who you are and what you care about. But people are looking for more than just blogs these days. If you want to be relevant and engaging online, diversify your content by providing videos, webinars, contests, polls, or even hosting or guest hosting on a podcast. The sky’s the limit, check out what’s out there and get creative!

7. Roll video!

Ten Tips For Speakers to Increase Online Presence: Video

As a speaker, it is expected that you will have a demo reel (antiquated term, we know!) so potential clients can view you in action. Employ a professional to edit together a demo of your speaking engagements, make it visually exciting but also clear and concise, and post it on the front page of your website.

8. Engage with your online community.

Posting things passively and waiting for likes isn’t really going to cut it if you want to have a truly significant online presence. So get out there in your online communities, and engage! Start or participate in conversations, give feedback where it is asked for, answer questions…just be present and be helpful! This will help you become a more visible face in your online community, which will lead to connections and hopefully interest in what you are saying.

9. Get familiar with SEO.

Ten Tips For Speakers to Increase Online Presence: SEO

If you want to increase your online presence, SEO is something that you just need to learn about. Do research into what keywords apply to your message as a speaker, and think about how potential clients would search for you online. Then, learn how to apply these keywords and phrases to the various sections of your website and your posts. SEO is an invaluable tool for increasing online presence.

Click here for more on how SEO can help you build traffic to your website.

10. Be a guest.

Don’t forget to put yourself out there and engage with other speakers, planners, bloggers, and other people in your community. Offer your unique voice in the form of guest posts, podcast co-host, or speaker at an event. Getting out there and being heard as much as possible is the best way to increase your online presence and get people talking about you as a speaker!

We hope these tips to increase your online presence have been helpful. Have we left anything out? Let us know in the comments!

eSpeakers is offering virtual speaking certifications! Check them out here and take advantage of our members’ discounts.

Liked this article? Here are three more you might find useful:

Six steps for putting on a virtual event that works.
Virtual event planning: 8 tips to move your event online last minute.
Ten event planning tips for absolute beginners.

The No. 1 question on speakers’ minds today: How do I pivot to virtual?

Start your pivot by becoming a Certified Virtual Presenter, a new certification administered by eSpeakers. It’s a great way to let your customers know you’ve got the equipment, environment, and skill to deliver a great remote presentation.
Event organizers are looking for speakers who can present virtually. There’s a growing need for experts who can deliver their message remotely, with impact. Make it easy for them to hire you by proudly displaying the Certified Virtual Presenter badge on your website, email signature, online profile, and other marketing material.

LEARN ABOUT CERTIFYING


HOW DO I GET STARTED?
Learn more about the certification.

When you’re ready, schedule your appointment. 
 
Prepare for your certification assessment.


THE CERTIFICATION
You will spend 30 minutes in a live meeting with one of our certifiers, answering questions, and demonstrating. The assessment ends with a recording of you giving a 30 to 60 second virtual proof video.

Once certified, you will receive an email with instructions for adding the Certified Virtual Presenter badge to your website, email signature, and other marketing material. The badge will be added to your eSpeakers profile automatically.

The Certified Virtual Presenter standard has support from leading industry organizations.


CERTIFICATION FEE
FREE: Any eSpeakers customer who has had a paid eSpeakers account (PRO or PLUS, excludes Try4Ten promotion) for at least 2 months prior to certifying will have the $85 fee waived completely. It’s one way we can give back to our loyal friends. 
$49 USD: All other members, including free accounts through an association, can certify for a discounted rate of $49 USD through August 31, 2020. After that, the normal fee of $85 USD applies.


If you have any questions, learn how to prepare for your certification assessment. You can also send an email to  support@espeakers.com for help.

We hope this certification will help speakers and event organizers in our industry pivot to the new business landscape. 
Wishing you the best at this time! 

– The eSpeakers team

Virtual Event Planning: 8 Tips to Help You Move An Event Online at the Last Minute

Special Announcement:  
With all of the unrest and uncertainty in the world because of Covid-19, we chose to publish this article on event planning burnout to help you. Event planners and speakers alike, are facing a huge downturn because of canceled or postponed events, and here at eSpeakers we are no different. If you are struggling with how to approach the coming months, you should also read our article about how to move your speaking career to the virtual sphere.

There is no question that COVID-19 has shaken up the events industry and has planners scrambling to adapt to this new environment. 

Virtual event planning used to be a sideline. Now it’s the main event.

Even seasoned veterans are suddenly having to learn new skills on the fly as technology and online platforms become the modus operandi. 

So if you’re a planner with one or several events on the go, you may be finding yourself needing to move one or all of them online. And you may be panicking!

The good news is, it’s not as complicated as you think. If you can handle putting on a live event, virtual event planning is well within your capabilities. A lot of the basics of virtual event planning are the same as with live events—it’s all connecting people and finding ways to engage with them. It’s just slightly different and there are some technical basics you need to get a grasp of. 

But if you take the following steps, you can be on your way to virtual event planning like a pro. 

Don’t cancel that meeting! Speakers and experts can present virtually.

Virtual Event Planning: 8 Tips to Help You Move An Event Online at the Last Minute

1. Recalibrate.

It’s important with virtual event planning to be sure that your event makes sense for online venues. Take a look at your event, all its components, and figure out which will work in an online environment and which won’t. If there are any elements of the event that won’t shift online easily, switch them out with something else or lose them altogether—don’t waste time trying to shoehorn something in that just won’t fit. For example, a workshop type breakout session with lots of hands-on interaction might not work. But a seminar can easily be adapted to a webinar with a few tweaks.

2. Grab a platform.

Next, you need to choose your platform based on what your event’s needs are. There are countless options of software available that can include live streaming, real-time interaction, polls, question-and-answer functions, and event registration. Here is a link to some options. You can also use social media to live stream your event on platforms such as YouTube Live and Facebook Live. These options have the benefit of a built-in audience and are easy to use.

3. Figure out your venue(s).

Planning a virtual event might seem easier when it comes to venue arranging. But you can’t just host it in your various presenters’ living rooms. That will look unprofessional and will cheapen the look of your event. So organize venues that still have presentation value, such as boardrooms or other event spaces.

4. Rally your audience.

If you’re moving your event online because of COVID-19 it’s likely your audience is already anticipating the change. But once you have your platform organized it’s time to email your attendees with detailed information such as when each event will take place, how to access it, and how to sign up and use it. Let them know how the event will maintain its value even though it’s online, and where there is lost value, be sure to let them know where there will be financial adjustments. Make sure you leave the lines open for them to ask questions if they are confused about how to proceed. You don’t want to lose your audience because they can’t figure out the technology.

5. Get the word out.

The awesome thing about virtual event planning is that the sky’s the limit when it comes to your audience! No longer limited by physical locations and travel/scheduling logistics, you can market your event all over the world to whomever you please, as long as they have an internet connection. So do some quick marketing on social media to get the word out to a larger audience. But, do be aware of time zones and how you should schedule your event accordingly.

6. Add interactivity.

Without a live presenter and audience, you lose out on a lot of interactivity when planning a virtual event. Luckily there are a host of options to keep your audience engaged and talking to each other and the presenters. Virtual lobbies, live chats, Q&A sessions, surveys, and contests are all ways to make your attendees feel like they’re part of a larger group. These features also add a ton of value to your event and will keep people talking about it even after it’s over.

7. Hire a crack emcee.

Your online event needs a strong host to hold it all together, to be the spokesperson who is visible across all the different aspects of the platform. As there are a lot of particulars involved in a virtual event that is different from live ones, including technological quirks that need to be figured out, it is best to hire an emcee who is familiar with online hosting. This person should not only be able to command an online audience, but they should also be familiar with online platforms and capable of handling any technical glitches that arise.

8. Get feedback.

Don’t forget to follow up with your attendees (and presenters) to find out exactly what worked for them and what didn’t. Send out a questionnaire with a small incentive to return, and use what you learn to make your next virtual event even better. 

Good luck with your virtual event planning! 

Looking for the perfect speakers for your virtual event? Search our speaker marketplace here—we’ve even added a new “Virtual Presentation” filter to our search criteria.

Did you find this article helpful? Here are three more you might enjoy:

Six steps for putting on a virtual event that works.
Why are these people (still) happy during a pandemic?
Ten event planning tips for absolute beginners.

Why I’m Still Happy with Marilyn Sherman CSP, CPAE

Marilyn Sherman CSP, CPAE: a hall of fame speaker known for inspiring people to have a positive mindset when times are tough.

Marilyn shares why she’s still happy and helps you reflect upon your “why” of “Why I’m (Still) Happy.” She also shares a story about Lou Zamperini and encourages us to think of him when times are tough.

So gather your family around, share this video with friends and co-workers, and share on your social media channels. Pass this “Why I’m (Still) Happy” video along because everybody can use some happy. Join the “Why I’m (Still) Happy” movement by subscribing to this channel and making an inspiring comment of hope and appreciation below. #WhyImStillHappy #TogetherAtHome