Nine Tips To Promote Your Virtual Event Effectively

Do you know how to promote your virtual event? There are a few things that you have to do to make sure you draw the right audience. Here are nine of them.

How to promote your virtual event

If you’re like a lot of us in the event planning industry, you’ve had to do a lot of hustling in the last few months to quickly recalibrate your business model. You’ve had to remake yourself into a virtual event planner fast because if you didn’t you would sink. You’ve been learning new skills on the fly, and if you’ve been successful, you’ve been able to shift an existing event online or even launch some new ones.

An essential skill to master when planning online events is how to effectively market them. 

Seven steps to remember when you promote your virtual event:

1. Make sure your event will be effective online.

Think about your event’s different aspects, and envision to detail how they will play out in an online atmosphere. What platform will work best? Will people be able to engage? Is this a message that will translate onto a screen in a way that is easy to interpret and participate in? For example, a hands-on workshop might not work online.

2. Get a dedicated website up and running.

If you want to get marketing, you need to have a landing pad first. When you begin to promote your virtual event it’s vital that you have an engaging, informative website for people to go to, and don’t forget to make it searchable using SEO tactics. Spend time making this website a quality place to be because you want your potential participants to spend time there exploring your message and what they will gain by taking part. 

Are you a speaker wanting to expand your portfolio to include online training? Being certified is a great way to let customers know you’re a great virtual speaker. We offer certification at eSpeakers….check it out here.

3. Brand your event.

Generate excitement and anticipation by branding your event. This means considering who your target audience is and tailoring the look and feel of your branding to suit their tastes and needs. Do a little bit of market research and comparison, and use colors, messages, themes, and fonts that will appeal to who you are marketing to.

4. Blog about it.

Get writing! An important aspect to remember when you promote your event is blog power. If you have a blog, write a post that reflects your excitement about the event. Then share it on social media and contribute it to other blogs as well. You can also get other bloggers to promote your virtual event by writing a guest post on their blogs or asking them to write one and share it with their followers.

5. Make social media work for you.

Using social media doesn’t stop at sharing on your own accounts. Create dedicated accounts for your event across several platforms and get interactive. Participate in online discussions, share lots of content; basically, make your event a consistent presence online that people will start to notice. 

6. Leverage your speakers.

Use the star power of your host or speakers to get the word out. As part of your branding you will have graphics and logos to share; provide them to your speakers and ask them to share them on their own social media platforms. This will spread your marketing net even wider.

Finding a speaker who’s comfortable online doesn’t need to be a daunting task. Use our handy virtual speakers’ marketplace tool to find the perfect online speaker. Then contact us to get started.

7. Make a snappy video.

People love watching videos. Invest some time and money (if you have it) into creating a fun, engaging video that demonstrates what participants will have in store if they register. Share it all over social media and even send it out in your email invite.

8. Get your attendees to market for you.

When your attendees’ register, provide them lots of links and shareable material that they can use to let their own networks know about the awesome event they just signed up for! Word-of-mouth doesn’t need to be face-to-face—if you can leverage social media sharing, it can be an extremely effective way to get people talking about your event. 

9. Don’t drop the ball. 

The day of your event is an incredibly powerful day to continue marketing and generate interest in your next event. Share lots of snippets and highlights throughout the day. This will give people a taste of what they’re missing and will bring lots of attention to you and your team at the same time.

COVID-19 has likely changed the landscape of the events industry for good. There will be a return to live events again, but online events will be more prevalent than they were before the pandemic. Knowing how to effectively promote your virtual event every time will help position you for more success in the future.

Happy planning!

Did we forget anything? Let us know in the comments.

Enjoyed this article? Here are three more to help you:

Get certified! Become a Certified Virtual Presenter.
Virtual event planning: 8 tips to move your event online last minute.
Ten event planning tips for absolute beginners.

Why I’m (Still) Happy with Dr. Marie-Hélène Pelletier

Dr. Marie-Hélène Pelletier is a speaker known for helping people take action on anxiety and burnout by increasing resilience and broadening our perspective. Something we could all do right now as we get through these tough times.

Marie shares why she’s still happy and helps you reflect upon your “why” of “Why I’m (Still) Happy.” She also shares a powerful message about perspective, and why that’s important today as we try to get through the COVID-19 pandemic. 

So gather your family around, share this video with friends and co-workers, and share on your social media channels. Pass this “Why I’m (Still) Happy” video along because everybody can use some happy. Join the “Why I’m (Still) Happy” movement by subscribing to this channel and making an inspiring comment of hope and appreciation below. #WhyImStillHappy #TogetherAtHome

Why I’m (Still) Happy with Steve Gilliland, CSP, CPAE

Steve Gilliland, CSP, CPAE: a speaker known for his storytelling, comedy, and his ability to help people Enjoy The Ride! Steve’s blueprint to life Enjoy The Ride, helps people examine where they are personally and professionally. Something we could all do right now as we get through these tough times.

Steve shares why he’s still happy and helps you reflect upon your “why” of “Why I’m (Still) Happy.” He also shares a powerful message about the love he and his wife have, and why that’s important today as we try to get through the COVID-19 pandemic. 

So gather your family around, share this video with friends and co-workers, and share on your social media channels. Pass this “Why I’m (Still) Happy” video along because everybody can use some happy. Join the “Why I’m (Still) Happy” movement by subscribing to this channel and making an inspiring comment of hope and appreciation below. #WhyImStillHappy #TogetherAtHome

Why I’m (Still) Happy with Rudy Ruettiger

Rudy Ruettiger: a speaker known for his inspiring message to Dream Big and Never Quit, and his experience of playing football for Notre Dame where he made his famous tackle, and how his life story became a major motion picture, called RUDY!  

Rudy shares why he’s still happy and helps you reflect upon your “why” of “Why I’m (Still) Happy.” He also shares a powerful message about the power of the dream and how no dream is too big or too small, especially as we try to get going after the COVID-19 pandemic. 

So gather your family around, share this video with friends and co-workers, and share on your social media channels. Pass this “Why I’m (Still) Happy” video along because everybody can use some happy. Join the “Why I’m (Still) Happy” movement by subscribing to this channel and making an inspiring comment of hope and appreciation below. #WhyImStillHappy #TogetherAtHome

Ten Tips For Speakers to Increase Your Online Presence

So you’re a speaker, and COVD-19 has left you scrambling to shift your business online. So how do you increase your online presence?

As a speaker, you know that online presence is important. But now that people are conducting most of their business online, it’s more important than ever to have an online presence that packs a punch. In fact, an effective online presence is vital.

There has always been a lot of competition online—now more than ever. As a speaker, there’s a lot of pressure to get yourself out there and really “sell yourself” online.

Being certified is a great way to let customers know you’re a great virtual speaker. We offer a certification at eSpeakers….check it out here.

If your business model has been based on live presentations, you may be new to online presenting. All this online marketing stuff might be a bit intimidating. So we’ve put together this list of key points you should keep in mind as you’re building your new online presence. These ideas can help demystify the process of moving online and will help you feel confident selling yourself as a virtual presenter!

Ten Tips For Increasing Your Online Presence

1. Optimize your website.

Don’t tell us you don’t have a website, because we don’t want to hear it. The statistics say it all: almost 100 percent of consumers go online to find the services and items they’re looking for. So if you don’t have a website, first of all, where have you been? Second, leave this post and get online right now and get working on it.

For the rest of you who do have a website, now you have to optimize it. Make sure that it’s optimized for mobility, is visually appealing and easy to navigate. Contact information should be front-and-center and a click-to-call button is a great thing to have. You may even want to add a live chat feature or an app to your site.

2. Get social, but selectively.

Ten Tips For Speakers to Increase Online Presence: Social media

If you’re new to social media and marketing, an effective way to increase your online presence is to focus on two or three platforms instead of spreading yourself too thin by trying to be everywhere, all at once. Post regularly on two or three platforms and build your presence at a pace you can manage.

3. Build a web.

Your social media platforms should interact with each other. Don’t think of each platform as an entity unto itself but as a web, all connected to each other. Your posts should all link to each other and link to your site as well.

4. Be consistent.

You want to be a regular voice in your field who your community expects to hear from. To build your online presence, post consistently. That means on a schedule, without long lags in between posts, and not ten posts in one day, either. Use social media management tools such as Buffer or Hootsuite to help you schedule your posts and keep on track.

5. Be valuable.

Contrary to popular belief, building an online presence doesn’t just mean getting out as much content as you possibly can. Having a truly valuable online presence means putting out content that is thoughtful, helpful, and well-composed. If you are posting forgettable content, you will quickly be forgotten about. Post content of value and you will become a person of value.

6. Don’t stop blogging.

Blogging is great. Yes, you should blog. They are a great tool to increase your online presence by drawing people to your site and letting people know who you are and what you care about. But people are looking for more than just blogs these days. If you want to be relevant and engaging online, diversify your content by providing videos, webinars, contests, polls, or even hosting or guest hosting on a podcast. The sky’s the limit, check out what’s out there and get creative!

7. Roll video!

Ten Tips For Speakers to Increase Online Presence: Video

As a speaker, it is expected that you will have a demo reel (antiquated term, we know!) so potential clients can view you in action. Employ a professional to edit together a demo of your speaking engagements, make it visually exciting but also clear and concise, and post it on the front page of your website.

8. Engage with your online community.

Posting things passively and waiting for likes isn’t really going to cut it if you want to have a truly significant online presence. So get out there in your online communities, and engage! Start or participate in conversations, give feedback where it is asked for, answer questions…just be present and be helpful! This will help you become a more visible face in your online community, which will lead to connections and hopefully interest in what you are saying.

9. Get familiar with SEO.

Ten Tips For Speakers to Increase Online Presence: SEO

If you want to increase your online presence, SEO is something that you just need to learn about. Do research into what keywords apply to your message as a speaker, and think about how potential clients would search for you online. Then, learn how to apply these keywords and phrases to the various sections of your website and your posts. SEO is an invaluable tool for increasing online presence.

Click here for more on how SEO can help you build traffic to your website.

10. Be a guest.

Don’t forget to put yourself out there and engage with other speakers, planners, bloggers, and other people in your community. Offer your unique voice in the form of guest posts, podcast co-host, or speaker at an event. Getting out there and being heard as much as possible is the best way to increase your online presence and get people talking about you as a speaker!

We hope these tips to increase your online presence have been helpful. Have we left anything out? Let us know in the comments!

eSpeakers is offering virtual speaking certifications! Check them out here and take advantage of our members’ discounts.

Liked this article? Here are three more you might find useful:

Six steps for putting on a virtual event that works.
Virtual event planning: 8 tips to move your event online last minute.
Ten event planning tips for absolute beginners.

Certified Virtual Presenters Now Available

FOR IMMEDIATE RELEASE

Certified Virtual Presenters Now Available

Salt Lake City, UT — May 12, 2020 — The shift to online meetings brought on by Covid-19 has highlighted the urgent need for event organizers to find speakers who deliver their content remotely. Many of the old sources for keynoters and trainers do not give any indication of a presenter’s online ability via Zoom, WebEx, etc. 

To assist their friends in the event organization business, eSpeakers announces the Virtual Presenter certification. This certification is a basic test of a presenter’s equipment, environment, and skill using remote presentation tools like Zoom, WebEx, etc. 

Speakers who display the Certified Virtual Presenter badge on their website and eSpeakers profile have been tested for:

  • Solid equipment setup with good microphones, cameras, and lighting
  • A presenting background environment free of noise and distraction
  • Internet connection speed and quality
  • Ability to recover from disconnection and return quickly to the meeting
  • Good use of visual aids, and Q&A capabilities with the audience

In addition, each certification provides a short “virtual proof” video of the presenter, recorded by the certifier during a virtual meeting, so that event organizers can see first-hand what they’ll be getting.

The Certified Virtual Presenter standard has support from leading industry organizations:  

  • Meeting Professionals International
  • Smart Meetings
  • Senior Planners Industry Network

“The certificate does not speak to the presenter’s content, platform skills, experience, etc.,” says Dave Reed, President of eSpeakers. “There are other industry certificates for that. When you hire a Certified Virtual Presenter you can be confident you’re hiring someone who will look good and sound good online, and is comfortable using the tools. We see virtual presentations being a big part of what speakers are doing in 2020.” 

You can see the current list of Certified Virtual Presenters here:
https://www.espeakers.com/marketplace/search-virtual

About eSpeakers

eSpeakers is a 20-year-old technology and marketing company providing the speaking industry with an online platform for connecting audiences with the great presenters. With unique desktop and mobile tools, online contracting and payment, and real-time availability, putting the perfect speaker in front of an audience is easy and safe with eSpeakers.

Visit eSpeakers and connect with them on FacebookTwitter, and LinkedIn.


For more information, please contact:

Joseph Heaps

eSpeakers, CMO

jheaps@espeakers.com

888-377-3214

Why I’m (Still) Happy with Clint Pulver

Clint Pulver: a speaker known for his fun, dynamic and entertaining presentations that engage and inspire people. Especially during tough times!

Clint shares why he’s still happy and helps you reflect upon your “why” of “Why I’m (Still) Happy.” He also shares a powerful message that it’s not about being the best in the world…It’s about being the best FOR the world, especially as we try to get going after the COVID-19 pandemic. 

So gather your family around, share this video with friends and co-workers, and share on your social media channels. Pass this “Why I’m (Still) Happy” video along because everybody can use some happy. Join the “Why I’m (Still) Happy” movement by subscribing to this channel and making an inspiring comment of hope and appreciation below. #WhyImStillHappy #TogetherAtHome

The No. 1 question on speakers’ minds today: How do I pivot to virtual?

Start your pivot by becoming a Certified Virtual Presenter, a new certification administered by eSpeakers. It’s a great way to let your customers know you’ve got the equipment, environment, and skill to deliver a great remote presentation.
Event organizers are looking for speakers who can present virtually. There’s a growing need for experts who can deliver their message remotely, with impact. Make it easy for them to hire you by proudly displaying the Certified Virtual Presenter badge on your website, email signature, online profile, and other marketing material.

LEARN ABOUT CERTIFYING


HOW DO I GET STARTED?
Learn more about the certification.

When you’re ready, schedule your appointment. 
 
Prepare for your certification assessment.


THE CERTIFICATION
You will spend 30 minutes in a live meeting with one of our certifiers, answering questions, and demonstrating. The assessment ends with a recording of you giving a 30 to 60 second virtual proof video.

Once certified, you will receive an email with instructions for adding the Certified Virtual Presenter badge to your website, email signature, and other marketing material. The badge will be added to your eSpeakers profile automatically.

The Certified Virtual Presenter standard has support from leading industry organizations.


CERTIFICATION FEE
FREE: Any eSpeakers customer who has had a paid eSpeakers account (PRO or PLUS, excludes Try4Ten promotion) for at least 2 months prior to certifying will have the $85 fee waived completely. It’s one way we can give back to our loyal friends. 
$49 USD: All other members, including free accounts through an association, can certify for a discounted rate of $49 USD through August 31, 2020. After that, the normal fee of $85 USD applies.


If you have any questions, learn how to prepare for your certification assessment. You can also send an email to  support@espeakers.com for help.

We hope this certification will help speakers and event organizers in our industry pivot to the new business landscape. 
Wishing you the best at this time! 

– The eSpeakers team

Why I’m Still Happy with Jim Cathcart CSP, CPAE

Jim Cathcart CSP, CPAE: a hall of fame speaker known for teaching others how to improve communication, build confidence, and focus on what matters most. Especially during tough times!

Jim shares why he’s still happy and helps you reflect upon your “why” of “Why I’m (Still) Happy.” He also shares how being an optimist during tough times can help make you happy. He encourages everyone to take control of what goes into our minds and our hearts, especially as we try to get going after the COVID-19 pandemic.

So gather your family around, share this video with friends and co-workers, and share on your social media channels. Pass this “Why I’m (Still) Happy” video along because everybody can use some happy. Join the “Why I’m (Still) Happy” movement by subscribing to this channel and making an inspiring comment of hope and appreciation below. #WhyImStillHappy#TogetherAtHome

Virtual Event Planning: 8 Tips to Help You Move An Event Online at the Last Minute

Special Announcement:  
With all of the unrest and uncertainty in the world because of Covid-19, we chose to publish this article on event planning burnout to help you. Event planners and speakers alike, are facing a huge downturn because of canceled or postponed events, and here at eSpeakers we are no different. If you are struggling with how to approach the coming months, you should also read our article about how to move your speaking career to the virtual sphere.

There is no question that COVID-19 has shaken up the events industry and has planners scrambling to adapt to this new environment. 

Virtual event planning used to be a sideline. Now it’s the main event.

Even seasoned veterans are suddenly having to learn new skills on the fly as technology and online platforms become the modus operandi. 

So if you’re a planner with one or several events on the go, you may be finding yourself needing to move one or all of them online. And you may be panicking!

The good news is, it’s not as complicated as you think. If you can handle putting on a live event, virtual event planning is well within your capabilities. A lot of the basics of virtual event planning are the same as with live events—it’s all connecting people and finding ways to engage with them. It’s just slightly different and there are some technical basics you need to get a grasp of. 

But if you take the following steps, you can be on your way to virtual event planning like a pro. 

Don’t cancel that meeting! Speakers and experts can present virtually.

Virtual Event Planning: 8 Tips to Help You Move An Event Online at the Last Minute

1. Recalibrate.

It’s important with virtual event planning to be sure that your event makes sense for online venues. Take a look at your event, all its components, and figure out which will work in an online environment and which won’t. If there are any elements of the event that won’t shift online easily, switch them out with something else or lose them altogether—don’t waste time trying to shoehorn something in that just won’t fit. For example, a workshop type breakout session with lots of hands-on interaction might not work. But a seminar can easily be adapted to a webinar with a few tweaks.

2. Grab a platform.

Next, you need to choose your platform based on what your event’s needs are. There are countless options of software available that can include live streaming, real-time interaction, polls, question-and-answer functions, and event registration. Here is a link to some options. You can also use social media to live stream your event on platforms such as YouTube Live and Facebook Live. These options have the benefit of a built-in audience and are easy to use.

3. Figure out your venue(s).

Planning a virtual event might seem easier when it comes to venue arranging. But you can’t just host it in your various presenters’ living rooms. That will look unprofessional and will cheapen the look of your event. So organize venues that still have presentation value, such as boardrooms or other event spaces.

4. Rally your audience.

If you’re moving your event online because of COVID-19 it’s likely your audience is already anticipating the change. But once you have your platform organized it’s time to email your attendees with detailed information such as when each event will take place, how to access it, and how to sign up and use it. Let them know how the event will maintain its value even though it’s online, and where there is lost value, be sure to let them know where there will be financial adjustments. Make sure you leave the lines open for them to ask questions if they are confused about how to proceed. You don’t want to lose your audience because they can’t figure out the technology.

5. Get the word out.

The awesome thing about virtual event planning is that the sky’s the limit when it comes to your audience! No longer limited by physical locations and travel/scheduling logistics, you can market your event all over the world to whomever you please, as long as they have an internet connection. So do some quick marketing on social media to get the word out to a larger audience. But, do be aware of time zones and how you should schedule your event accordingly.

6. Add interactivity.

Without a live presenter and audience, you lose out on a lot of interactivity when planning a virtual event. Luckily there are a host of options to keep your audience engaged and talking to each other and the presenters. Virtual lobbies, live chats, Q&A sessions, surveys, and contests are all ways to make your attendees feel like they’re part of a larger group. These features also add a ton of value to your event and will keep people talking about it even after it’s over.

7. Hire a crack emcee.

Your online event needs a strong host to hold it all together, to be the spokesperson who is visible across all the different aspects of the platform. As there are a lot of particulars involved in a virtual event that is different from live ones, including technological quirks that need to be figured out, it is best to hire an emcee who is familiar with online hosting. This person should not only be able to command an online audience, but they should also be familiar with online platforms and capable of handling any technical glitches that arise.

8. Get feedback.

Don’t forget to follow up with your attendees (and presenters) to find out exactly what worked for them and what didn’t. Send out a questionnaire with a small incentive to return, and use what you learn to make your next virtual event even better. 

Good luck with your virtual event planning! 

Looking for the perfect speakers for your virtual event? Search our speaker marketplace here—we’ve even added a new “Virtual Presentation” filter to our search criteria.

Did you find this article helpful? Here are three more you might enjoy:

Six steps for putting on a virtual event that works.
Why are these people (still) happy during a pandemic?
Ten event planning tips for absolute beginners.