We live in a social media tsunami – wait one week and another wave of latest-greatest comes calling.
Periscope snagged 10 million followers in just four and a half months, Pinterest is now for men, and Twitter wants your advertising dollars.
Despite all the bright lights of social media, nothing trumps the staying power of email. Definitely not sexy (or new for that matter) – email should be your most valued marketing channel and list building should be a top business goal.
Here are five reasons why you need to invest more resources in growing your mailing list and learning how to use email to grow your business.