
Erin Hatzikostas
MBA
CT, USA former Turnaround CEO, Erin Hatzikostas is now obsessed with sharing the unorthodox playbook that will motivate your team, modernize your culture, and help you make more moola.
A former Fortune 50 executive and turnaround CEO, Erin Hatzikostas is obsessed with helping organizations build connections faster, earn trust sooner, and stand out from the pack by using authenticity as their strategic advantage.
In 2016, Erin became the CEO of a fledgling company and led a massive turnaround, tripling earnings from $17M to $50M and increasing employee engagement by 15% in just 3 years. In doing that, she uncovered an unorthodox playbook for success, without burning people out (or being a jerk). She’s now sharing that playbook with leaders navigating change, growth, and sometimes seemingly impossible goals.
Erin is a globally recognized expert on authenticity in the workplace and talks about authenticity in a unique way. She helps people see that it’s not just fluffy “be-yourself” doo-doo, but instead a tangible and actionable set of actions you can take to change the game.
Erin has spoken to some of the world’s most respected organizations, including CVS Health, General Dynamics, and Yale University. Across industries – from lawyers to special military operators to donut makers – audiences quickly embrace her message, eager to ditch the buzzwords and business autopilot in favor of authentic action that actually works.
A sought-after keynote speaker, Erin is often referred to as “The Mel Robbins for business”. She artfully blends her real-world leadership experience with her signature sass, humor, and straight talk.
Erin’s thought leadership has reached hundreds of thousands of people. Her TEDx Talk ranked among the Top 20 most-viewed TEDx talks worldwide in 2021. She’s also the award-winning author of two books – You Do You(ish) and The 50% Rule.
Erin also co-hosts the hit podcast b Cause Work Doesn’t Have to Suck, and her work has been featured by ABC, CBS, Business Insider, Fast Company, and more. Her company also led a groundbreaking national study on the impact of authenticity in the workplace.
Most importantly, Erin is a human. She's married to Manny, who she met while stumbling through (and failing) an early career in the Actuarial field. Together, they “manage” two teenagers - Ella and Mick. In Erin's free time, you can find her watching sports, skiing, drinking wine in her fat pants, or dancing wherever you're not supposed to dance.
A former Fortune 50 executive and turnaround CEO, Erin Hatzikostas is obsessed with helping organizations build connections faster, earn trust sooner, and stand out from the pack by using authenticity as their strategic advantage.
In 2016, Erin became the CEO of a fledgling company and led a massive turnaround, tripling earnings from $17M to $50M and increasing employee engagement by 15% in just 3 years. In doing that, she uncovered an unorthodox playbook for success, without burning people out (or being a jerk). She’s now sharing that playbook with leaders navigating change, growth, and sometimes seemingly impossible goals.
Erin is a globally recognized expert on authenticity in the workplace and talks about authenticity in a unique way. She helps people see that it’s not just fluffy “be-yourself” doo-doo, but instead a tangible and actionable set of actions you can take to change the game.
Erin has spoken to some of the world’s most respected organizations, including CVS Health, General Dynamics, and Yale University. Across industries – from lawyers to special military operators to donut makers – audiences quickly embrace her message, eager to ditch the buzzwords and business autopilot in favor of authentic action that actually works.
A sought-after keynote speaker, Erin is often referred to as “The Mel Robbins for business”. She artfully blends her real-world leadership experience with her signature sass, humor, and straight talk.
Erin’s thought leadership has reached hundreds of thousands of people. Her TEDx Talk ranked among the Top 20 most-viewed TEDx talks worldwide in 2021. She’s also the award-winning author of two books – You Do You(ish) and The 50% Rule.
Erin also co-hosts the hit podcast b Cause Work Doesn’t Have to Suck, and her work has been featured by ABC, CBS, Business Insider, Fast Company, and more. Her company also led a groundbreaking national study on the impact of authenticity in the workplace.
Most importantly, Erin is a human. She's married to Manny, who she met while stumbling through (and failing) an early career in the Actuarial field. Together, they “manage” two teenagers - Ella and Mick. In Erin's free time, you can find her watching sports, skiing, drinking wine in her fat pants, or dancing wherever you're not supposed to dance.
The Authenticity Advantage: How to Make Authenticity Your Business Competitive Advantage
We’ve entered a new era—one where sounding smart has become suspicious. AI has leveled the information and innovation playing field, while also making companies feel less human. How you do things now matters more than what you do. At the same time, employees are burnt toast from workplace BS. Companies that don’t adapt will evaporate.
Turnaround CEO Erin Hatzikostas cracked the code on how to exponentially grow a business while simultaneously making...
The 50% Rule: Do Half to Get More…Motivation, Creativity, & Results
The good news: there are a million gurus, playbooks, and books to tell you how to grow your business.
The bad news: there are a million gurus, playbooks, and books to tell you how to grow your business.
In this modern-day, information-rich world, it often feels like you’re riding a whiplash-inducing rollercoaster where people are constantly shooting confetti cannons of advice at your face. It should be exhilarating, but instead...
Win Another Way: A Turnaround CEO’s Unorthodox Playbook for Big-Time Business Growth
When business growth pressure heats up, most leaders default to fancy strategies, mile-long project plans, or hard-nosed demands to do more with less.
But what if that crusty old playbook for change is not only exhausting … but also less effective?
In this keynote, former CEO Erin Hatzikostas helps leaders reframe how they lead big change. Through personal stories, she’ll take you on a journey through the authentic, highly effective moves she made...
Less Polish, More Power: How to Activate Authenticity to Transform Your Leadership, Culture, and Career
You love the idea that “culture eats strategy for breakfast,” but when it comes to actually doing something about it, it feels like you’re trying to steer a cruise ship with a pool noodle. There are a million directions you could go, but it feels daunting, complicated, and overwhelming.
When former CEO Erin Hatzikostas took over a struggling company, she felt the same way—until she stumbled upon the strategy she’d unknowingly been using her entire...


