
Erin Hatzikostas
MBA
CT, USA former Turnaround CEO, Erin Hatzikostas is now obsessed with sharing the unorthodox playbook that will motivate your team, modernize your culture, and help you make more moola.
A former Fortune 50 executive and turnaround CEO, Erin Hatzikostas is obsessed with helping organizations build connections faster, earn trust sooner, and stand out from the pack by using authenticity as their strategic advantage.
In 2016, Erin became the CEO of a fledgling company and led a massive turnaround, tripling earnings from $17M to $50M and increasing employee engagement by 15% in just 3 years. In doing that, she uncovered an unorthodox playbook for success, without burning people out (or being a jerk). She’s now sharing that playbook with leaders navigating change, growth, and sometimes seemingly impossible goals.
Erin is a globally recognized expert on authenticity in the workplace and talks about authenticity in a unique way. She helps people see that it’s not just fluffy “be-yourself” doo-doo, but instead a tangible and actionable set of actions you can take to change the game.
Erin has spoken to some of the world’s most respected organizations, including CVS Health, General Dynamics, and Yale University. Across industries – from lawyers to special military operators to donut makers – audiences quickly embrace her message, eager to ditch the buzzwords and business autopilot in favor of authentic action that actually works.
A sought-after keynote speaker, Erin is often referred to as “The Mel Robbins for business”. She artfully blends her real-world leadership experience with her signature sass, humor, and straight talk.
Erin’s thought leadership has reached hundreds of thousands of people. Her TEDx Talk ranked among the Top 20 most-viewed TEDx talks worldwide in 2021. She’s also the award-winning author of two books – You Do You(ish) and The 50% Rule.
Erin also co-hosts the hit podcast b Cause Work Doesn’t Have to Suck, and her work has been featured by ABC, CBS, Business Insider, Fast Company, and more. Her company also led a groundbreaking national study on the impact of authenticity in the workplace.
Most importantly, Erin is a human. She's married to Manny, who she met while stumbling through (and failing) an early career in the Actuarial field. Together, they “manage” two teenagers - Ella and Mick. In Erin's free time, you can find her watching sports, skiing, drinking wine in her fat pants, or dancing wherever you're not supposed to dance.
A former Fortune 50 executive and turnaround CEO, Erin Hatzikostas is obsessed with helping organizations build connections faster, earn trust sooner, and stand out from the pack by using authenticity as their strategic advantage.
In 2016, Erin became the CEO of a fledgling company and led a massive turnaround, tripling earnings from $17M to $50M and increasing employee engagement by 15% in just 3 years. In doing that, she uncovered an unorthodox playbook for success, without burning people out (or being a jerk). She’s now sharing that playbook with leaders navigating change, growth, and sometimes seemingly impossible goals.
Erin is a globally recognized expert on authenticity in the workplace and talks about authenticity in a unique way. She helps people see that it’s not just fluffy “be-yourself” doo-doo, but instead a tangible and actionable set of actions you can take to change the game.
Erin has spoken to some of the world’s most respected organizations, including CVS Health, General Dynamics, and Yale University. Across industries – from lawyers to special military operators to donut makers – audiences quickly embrace her message, eager to ditch the buzzwords and business autopilot in favor of authentic action that actually works.
A sought-after keynote speaker, Erin is often referred to as “The Mel Robbins for business”. She artfully blends her real-world leadership experience with her signature sass, humor, and straight talk.
Erin’s thought leadership has reached hundreds of thousands of people. Her TEDx Talk ranked among the Top 20 most-viewed TEDx talks worldwide in 2021. She’s also the award-winning author of two books – You Do You(ish) and The 50% Rule.
Erin also co-hosts the hit podcast b Cause Work Doesn’t Have to Suck, and her work has been featured by ABC, CBS, Business Insider, Fast Company, and more. Her company also led a groundbreaking national study on the impact of authenticity in the workplace.
Most importantly, Erin is a human. She's married to Manny, who she met while stumbling through (and failing) an early career in the Actuarial field. Together, they “manage” two teenagers - Ella and Mick. In Erin's free time, you can find her watching sports, skiing, drinking wine in her fat pants, or dancing wherever you're not supposed to dance.
How to Use Authenticity as Your #1 Strategic Advantage
Why is it that despite the proof that companies with engaged and diverse workforces perform exponentially better, we can’t seem to truly crack these nuts?" Erin will inspire you with a clear business case for authenticity and its power to be the difference maker.
Erin talks about (and demonstrates!) authenticity and Authentic Leadership in a way you’ve never heard before. She’ll reframe how you think about the word “authenticity” itself (it is NOT synonymous with “being...
Once Upon a Sale: How to Use Authenticity as Your New Sales Playbook
You do not have to be authentic to make a sale, but you do have to reduce your prospect's Zero Moments of Truth down to zero. And authenticity is the most effective (and least exhausting) way to do that.
In this talk, Erin will talk about what Zero Moments of Truth (ZMOT) are and the requirements it places on every client sale you hope to make. She'll help you understand why in the olden days, sales required so many golf outings, steak dinners, and...
The 50% Innovation Rule: Stop Chasing and Start Competing in a League of Your Own
What’s the hidden secret behind people who are self-propelled to create extraordinary innovation, capture widespread attention, and have a blast while doing it? They do half.
They don’t work harder, and no, they don’t half-arsethings. Instead, they use The 50% Rule to stop comparing to everyone else or trying to do fancy, expensive things to innovate. Instead, they leverage The 50% Rule to compete in a league of their own.
In this talk, Erin will bring this Rule to...


