Rich Allen

Rich Allen

Author, The Ultimate Business Tune Up

TX, US
Energizing business owners to preserve and strengthen their business using a bicycle as a powerful visual and metaphor.

Rich is on a mission – to help business owners create, build, grow and sustain a Legacy Business – one based on foundational principles, unique standards and a long-lasting culture.


Rich strongly believes that small business owners must focus on heritage and legacy in addition to profitability and wealth creation if we are to sustain our free-enterprise system. This will require leading with principles and standards, building Radically-Engaged TeamsTM and transforming our businesses into principle-based generational enterprises.


Rich has been a business coach and investor since 2007. Over the past 15 years, Rich has worked with hundreds of business owners helping them solve their most difficult business challenges – most of which center around Culture, Standards and Team Engagement.


Rich has authored two books, "Tour de Profit – a 52 Stage Race to Grow Your Business" (2011) and "The Ultimate Business Tune Up – a Simple Yet Powerful Business Model That Will Transform the Lives of Small Business Owners" (2017).


Prior to his current career, Rich was a Division President with Pella Corporation, a VP of Human Resources for Pella Corporation, a VP HR with Texas Instruments, and a Captain in the US Army Corp of Engineers.


Rich holds a B.S. in Accounting from Arizona State University and an MBA in International Business from the University of Texas at Dallas.

Rich is on a mission – to help business owners create, build, grow and sustain a Legacy Business – one based on foundational principles, unique standards and a long-lasting culture.


Rich strongly believes that small business owners must focus on heritage and legacy in addition to profitability and wealth creation if we are to sustain our free-enterprise system. This will require leading with principles and standards, building Radically-Engaged TeamsTM and transforming our businesses into principle-based generational enterprises.


Rich has been a business coach and investor since 2007. Over the past 15 years, Rich has worked with hundreds of business owners helping them solve their most difficult business challenges – most of which center around Culture, Standards and Team Engagement.


Rich has authored two books, "Tour de Profit – a 52 Stage Race to Grow Your Business" (2011) and "The Ultimate Business Tune Up – a Simple Yet Powerful Business Model That Will Transform the Lives of Small Business Owners" (2017).


Prior to his current career, Rich was a Division President with Pella Corporation, a VP of Human Resources for Pella Corporation, a VP HR with Texas Instruments, and a Captain in the US Army Corp of Engineers.


Rich holds a B.S. in Accounting from Arizona State University and an MBA in International Business from the University of Texas at Dallas.

The Ultimate Business Tune Up

A Powerful Model to Failure-proof Your Business

Keynote Focus:
Business Growth, Team Engagement, Personal Accountability, Leadership & Vision

Overview: 7 out of 10 small businesses fail within their first 10 years! It destroys dreams, kills self-esteem, and ruins families. Rich is on a mission to change this statistic! He has developed and proven a simple yet powerful model that business owners can use to FOCUS their...

LeadershipEntertainment-basedAudience ActivityEducational / InformativeInspirational / Life-changing

The Business Owner's Freedom Model

How to achieve both Scale and Freedom from your Business

Keynote Focus
: Business Growth, Team Engagement, Leadership, Focus

Overview:  Most business owners are crazy-busy, but focused on the wrong activities.  As a result, they grow tired and weary without achieving their growth plans or creating the kind of business that inspires their team to high levels of achievement.

Rich will share a simple, proven model that...

LeadershipAudience ActivityEducational / InformativeInspirational / Life-changing

Team Engagement is NOT Free Snacks

The real path to a highly-engaged team

Keynote Focus
: Team Engagement, Leadership, Culture, Continuous Improvement, Recognition & Rewards

Overview:  Far too many companies think that free snacks, ping pong tables, flex time and concierge service are the fundamentals of a great culture.  But these are simply soft features meant to appease the masses.  Which is proven by the...

Teamwork / TeambuildingEntertainment-basedAudience ActivityEducational / InformativeInspirational / Life-changing

Customers For Life

The secrets to building customer intimacy and loyalty

Keynote Focus:
   Winning New Customers, Serving Customers, Team Engagement, Differentiation, Value Proposition 

Overview:  Success in business depends upon your ability to attract and retain great customers.  Far too often, we take our current customers for granted while we spend time and resources looking for new...

LeadershipAudience ActivityEducational / InformativeInspirational / Life-changing