Gary Ford

Gary Ford

ON, CANADA
A master sales leader who uses humour and psychology in real life situations to change sales behaviours.

 

Gary Ford is a graduate of the University of Waterloo with a degree in psychology. He has held a series of executive positions in sales with Canada Trust and most recently as VP sales and marketing for First Canadian Title. Ford is a frequent speaker to large groups in the financial services business in Canada and the United States on sales and service skills and influence techniques. He is the author of the Canadian best seller "life is Sales" He brings humour into real life situations that participants can apply into their business lives the next day. Gary uses the psychology of human nature to help script the most effective responses to get more clients to say "yes". 

His newest book "Life is Management" takes management, leadership and coaching to a new level with simple insights on how to improve performance. 

 

Gary Ford is a graduate of the University of Waterloo with a degree in psychology. He has held a series of executive positions in sales with Canada Trust and most recently as VP sales and marketing for First Canadian Title. Ford is a frequent speaker to large groups in the financial services business in Canada and the United States on sales and service skills and influence techniques. He is the author of the Canadian best seller "life is Sales" He brings humour into real life situations that participants can apply into their business lives the next day. Gary uses the psychology of human nature to help script the most effective responses to get more clients to say "yes". 

His newest book "Life is Management" takes management, leadership and coaching to a new level with simple insights on how to improve performance. 

The Power of Persuasion

Learn how to apply the psychology of influence and behaviour to get more of what you want from life. We rarely ask for what we want, we prefer to hint and then wonder why he cant achive our goals. Learn the secrets behind getting to YES and increasing referrals and closing more sales. Workshop is fun, engaging interactive and very practical for sales.

SalesEntertainment-basedAudience ActivityEducational / InformativeTechnical / SpecificInspirational / Life-changingHumorous / Funny

Sales Conversations

The sales process is really a conversation with very specific steps to complete a sale. This program covers the right scripting and attitiude to change the sales conversation behaviours. Sales is not a sales pitch but a conversation to help the client self discover what they want.
We use the psychology of persuasion to establish new behaviours that will result in a better connection and relationship that will lead to more business and more referrals.
SalesEntertainment-basedAudience ActivityEducational / InformativeInspirational / Life-changing

Double your Referrals

Most of us do not ask for referrals and if we do we actually hint at what we want rather than simply ask for what it is we want. Thios interactive and engaging program dismisses the fear of asking and replaces it with fresh behaviours that will get more people to say YES to a request and in fact will actually refer more people to you. Most sales people rely on referrals to grow their business and yet most of us are rather inept at asking and even more inept at following up. Change your income...
SalesEntertainment-basedAudience ActivityEducational / InformativeInspirational / Life-changingHumorous / Funny

Memorable moments in customer experience

How to make the customer experience memorable to enhance retention and increase referrals. Clients already have high service expectations and we deliver an insightfull program to help staff find those moments of opportunity to make the experience exceptional and memorable. 

 

Format: ​45 -60 minute keynote or 2 hour interactive workshop with practical applications that change behaviour to achieve desired results
Customer ServiceEntertainment-basedAudience ActivityEducational / InformativeHumorous / Funny