Fabio Marques
CVP

Fabio Marques

Global Value Selling Expert

FL, US

27 reseñas

1 verificado

With over 20,000 hours on stage, Fabio Marques helps organizations grow revenue and elevate leadership performance by teaching Value Selling through Ethical Influence - a practical, trust-based approach that strengthens client relationships, improves conversion, and protects brand integrity.

27 reseñas

1 verificado

certified virtual presenter

Fabio Marques — THE VALUE SELLING EXPERT

Global Keynote Speaker | Author | Creator of the MAGNA INFLUENCE BLUEPRINT for Effective Value Selling™


In today’s market, competing on price is a race to the bottom. Yet too many sales teams are still trapped there - discounting to win, eroding margins, and struggling to clearly communicate what makes them worth choosing.


Fabio Marques helps CEOs, VP Sales, and corporate teams increase revenue without competing on price. He is known as THE VALUE SELLING EXPERT and the creator of the MAGNA INFLUENCE BLUEPRINT - a practical, ethical influence system that equips professionals to lead value conversations, strengthen buyer conviction, and win profitable deals with total integrity.


With nearly three decades of international experience, Fabio has delivered 4,000+ presentations and 20,000+ hours on stage across 20+ countries, helping organizations shift from price-based selling to value-based influence. His work blends high-energy delivery with real-world frameworks teams can apply immediately - because event planners don’t just need a speaker who inspires; they need a speaker who drives execution.


Trusted by global brands:


Over 300 organizations across industries have trusted Fabio to elevate sales performance and leadership effectiveness, including brands such as Apple, Merck, Microsoft, Corteva, Cisco, Audi, Schneider Electric, Puratos, JLL, Volvo, and many others.


What audiences walk away with:


Fabio’s programs are designed for measurable business impact. Depending on the audience and objectives, clients bring him in to help teams:


  • Increase closing rates while improving deal quality
  • Reduce discounting and protect margins
  • Strengthen negotiation performance under pressure
  • Improve value communication across the full buying cycle
  • Build high-performing, customer-centric sales cultures


Signature keynote:


Effective Value Selling™ (powered by the MAGNA INFLUENCE BLUEPRINT)

This is not “motivation-only.” It’s a practical system that helps sales teams and leaders:


  • Communicate value more clearly and confidently
  • Influence customer decisions ethically - without pressure
  • Control the narrative before price enters the conversation
  • Reinforce value in negotiations and protect margins
  • Create momentum and next steps that prevent stalled deals


Fabio’s difference is simple: while most sales training focuses on activity, Fabio focuses on how decisions are made, and how your team can influence them with integrity.


Best fit for:


Fabio is a strong match for events where leaders want real performance outcomes, including:


  • Sales Kickoffs (SKOs)
  • Annual conferences and association events
  • Leadership events and executive meetings
  • Revenue acceleration initiatives
  • Client-facing team summits (sales, service, customer success)


Formats:


Fabio delivers high-impact sessions in multiple formats, in-person or virtual:


  • TED-style talk (up to 20 minutes)
  • Keynote (45–90 minutes)
  • 1-day strategic seminar
  • 2-day workshop + support sessions
  • 3-day workshop + support sessions


Many clients start with a keynote and expand into workshops and follow-up implementation sessions to ensure adoption and measurable ROI.


Why event planners love working with Fabio:


Fabio is known for being professional, easy to work with, and deeply collaborative. Every engagement includes a thoughtful discovery process and customization - so the keynote aligns with the organization’s goals, culture, and audience.


He brings:


  • New insights and original frameworks grounded in real executive and global consulting experience
  • A risk-free mindset focused on outcomes, not hype
  • Clear communication, punctuality, and a no-drama, high-standard production approach
  • A reputation for long-term client relationships and repeat bookings


Credentials & leadership:


Fabio is a Certified Professional Member of the National Speakers Association and a member of the Global Speakers Federation. He also serves in leadership roles within the speaking community and is a guest speaker in MBA and executive education programs, teaching topics such as negotiation, leadership, and high-performance team management.


Trilingual delivery:


Fabio delivers keynotes in English, Portuguese, and Spanish, bringing the same energy, clarity, and audience connection across cultures.

_____


If you can deliver true value, Fabio is the best to help you sell it - without discounting and without compromising integrity.


For booking and availability: fabiomarques.com

Fabio Certificado de presentador virtual

Fabio Marques — THE VALUE SELLING EXPERT

Global Keynote Speaker | Author | Creator of the MAGNA INFLUENCE BLUEPRINT for Effective Value Selling™


In today’s market, competing on price is a race to the bottom. Yet too many sales teams are still trapped there - discounting to win, eroding margins, and struggling to clearly communicate what makes them worth choosing.


Fabio Marques helps CEOs, VP Sales, and corporate teams increase revenue without competing on price. He is known as THE VALUE SELLING EXPERT and the creator of the MAGNA INFLUENCE BLUEPRINT - a practical, ethical influence system that equips professionals to lead value conversations, strengthen buyer conviction, and win profitable deals with total integrity.


With nearly three decades of international experience, Fabio has delivered 4,000+ presentations and 20,000+ hours on stage across 20+ countries, helping organizations shift from price-based selling to value-based influence. His work blends high-energy delivery with real-world frameworks teams can apply immediately - because event planners don’t just need a speaker who inspires; they need a speaker who drives execution.


Trusted by global brands:


Over 300 organizations across industries have trusted Fabio to elevate sales performance and leadership effectiveness, including brands such as Apple, Merck, Microsoft, Corteva, Cisco, Audi, Schneider Electric, Puratos, JLL, Volvo, and many others.


What audiences walk away with:


Fabio’s programs are designed for measurable business impact. Depending on the audience and objectives, clients bring him in to help teams:


  • Increase closing rates while improving deal quality
  • Reduce discounting and protect margins
  • Strengthen negotiation performance under pressure
  • Improve value communication across the full buying cycle
  • Build high-performing, customer-centric sales cultures


Signature keynote:


Effective Value Selling™ (powered by the MAGNA INFLUENCE BLUEPRINT)

This is not “motivation-only.” It’s a practical system that helps sales teams and leaders:


  • Communicate value more clearly and confidently
  • Influence customer decisions ethically - without pressure
  • Control the narrative before price enters the conversation
  • Reinforce value in negotiations and protect margins
  • Create momentum and next steps that prevent stalled deals


Fabio’s difference is simple: while most sales training focuses on activity, Fabio focuses on how decisions are made, and how your team can influence them with integrity.


Best fit for:


Fabio is a strong match for events where leaders want real performance outcomes, including:


  • Sales Kickoffs (SKOs)
  • Annual conferences and association events
  • Leadership events and executive meetings
  • Revenue acceleration initiatives
  • Client-facing team summits (sales, service, customer success)


Formats:


Fabio delivers high-impact sessions in multiple formats, in-person or virtual:


  • TED-style talk (up to 20 minutes)
  • Keynote (45–90 minutes)
  • 1-day strategic seminar
  • 2-day workshop + support sessions
  • 3-day workshop + support sessions


Many clients start with a keynote and expand into workshops and follow-up implementation sessions to ensure adoption and measurable ROI.


Why event planners love working with Fabio:


Fabio is known for being professional, easy to work with, and deeply collaborative. Every engagement includes a thoughtful discovery process and customization - so the keynote aligns with the organization’s goals, culture, and audience.


He brings:


  • New insights and original frameworks grounded in real executive and global consulting experience
  • A risk-free mindset focused on outcomes, not hype
  • Clear communication, punctuality, and a no-drama, high-standard production approach
  • A reputation for long-term client relationships and repeat bookings


Credentials & leadership:


Fabio is a Certified Professional Member of the National Speakers Association and a member of the Global Speakers Federation. He also serves in leadership roles within the speaking community and is a guest speaker in MBA and executive education programs, teaching topics such as negotiation, leadership, and high-performance team management.


Trilingual delivery:


Fabio delivers keynotes in English, Portuguese, and Spanish, bringing the same energy, clarity, and audience connection across cultures.

_____


If you can deliver true value, Fabio is the best to help you sell it - without discounting and without compromising integrity.


For booking and availability: fabiomarques.com

Fabio Certificado de presentador virtual

1. THE 5 FORCES OF PERSONAL EXCELLENCE TO ADD VALUE

Building Value You Can Sell:
The HANDY SUCCESS Formula for Trust, Influence, and Consistent High Performance


This is the foundation of the MAGNA INFLUENCE BLUEPRINT - because before clients buy your solution, they “buy” your credibility. Before teams hit bigger numbers, they raise their standards. And before any sales methodology works, people must become the kind of professionals others trust.

InspirationalLeadershipSalesEntertainment-basedAudience ActivityEducational / InformativeInspirational / Life-changingHumorous / FunnyProfessionalismHuman Resources

2. EFFECTIVE VALUE SELLING CONVERSATIONS

Transforming Sales Conversations for Bigger, Faster, and More Profitable Deals


This keynote is the sales-application layer of the MAGNA INFLUENCE BLUEPRINT, so your team can lead value conversations that protect margin and accelerate decisions.


Stop losing strong opportunities to price pressure. Stop winning deals that aren’t worth the effort. And stop spending weeks in conversations that never had a real chance to...

InspirationalSalesPersuasion / InfluencingCustomer ExperienceAudience ActivityEducational / InformativeTechnical / SpecificInspirational / Life-changingHumorous / FunnyMarketingProfessionalismStakeholder Management

3. FABULOUS MANAGEMENT SIMPLIFIED

Legendary Leadership That Builds Value People Choose: Talent Retention, Customer Loyalty, and Profitable Growth


This keynote is the leadership-and-culture layer of the MAGNA INFLUENCE BLUEPRINT, so value selling becomes how your organization thinks, serves, and executes.


Customers don’t stay loyal because of promises. They stay loyal because they consistently experience value. And teams don’t perform at a high level because of...

LeadershipManagementSalesCustomer ExperienceAudience ActivityEducational / InformativeTechnical / SpecificInspirational / Life-changingHumorous / FunnyStrategic PlanningMarketingProfessionalismStakeholder ManagementHuman Resources

4. PIB SELLING

ADVANCED CONSULTATIVE SELLING TO ACCELERATE BUSINESS DEVELOPMENT


This immersive program sets a new standard of Excellence for salespeople, helping them to become much more connected to their clients' true interests and needs, showing how to ethically influence and persuade, and how to add real value to every conversation (face to face or virtual), increasing sales and profits while improving the experience for everyone.

SalesBusiness GrowthHealthcare/MedicalInsuranceReal EstateServicesAudience ActivityEducational / InformativeTechnical / SpecificProfessionalismStakeholder Management

5. STAKEHOLDERS MANAGEMENT SYSTEM

THE COMPLETE STRATEGIC MAP FOR SUCCESSFUL BUSINESS RELATIONSHIPS


How to streamline the relationship with all your stakeholders in a daily basis and better influence their decisions, perception and feedback, focusing on getting great results! How to deal with demanding and sometimes unreasonable people. How to prepare for each interaction using the PRIMO® Methodology. Words and language to be avoided when dealing with stakeholders.

Customer ServiceLeadershipSalesBusiness GrowthHealthcare/MedicalServicesAudience ActivityEducational / InformativeTechnical / SpecificProfessionalismStakeholder Management

6. PRESENTING WITH IMPACT

THE BEST BUSINESS PRESENTATION PRACTICES


Effective Public Speaking and Business Presentations Techniques for Senior Leaders, Marketing Managers and Sales Professionals (Key Account Managers, Account Executives, Relationship Managers) on how to sell ideas, products and services, present results/projects with high impact, compelling communication, and proven effectiveness.

Customer ServiceSalesBusiness GrowthHealthcare/MedicalInsuranceReal EstateAudience ActivityEducational / InformativeTechnical / SpecificMarketingProfessionalism

7. COMMERCIAL EXCELLENCE

THE COMPLETE SALES TRANSFORMATION EXPERIENCE


Proven strategies to differentiate from competitors, overcome objections, close more deals, and maximize profits through value-based selling. Transform your sales team into revenue-generating champions.

We are determined to help you stop losing sales (and profits) because of price. Learn to sell on value, build lasting relationships, and expand your business exponentially.

Customer ServiceSalesBusiness GrowthHealthcare/MedicalInsuranceReal EstateServicesAudience ActivityEducational / InformativeTechnical / SpecificMarketingProfessionalismStakeholder Management
Fabio Certificado de presentador virtual

27 recomendar Fabio

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Florida Speakers Association

In situ

K.H., President, Florida Speakers Association

"I've had the pleasure of knowing and working with Fabio over the past several years. He is one of those rare business professionals who are able to combine valuable and unique expertise, superb communication skills, and true personal charisma. His presentations are inspiring, filled with golden information, and downright fun. Whether as a speaker, consultant, trainer, or coach, I give Fabio Marques my highest recommendation."

Lund Group

In situ

R.M.L., President & CEO, Lund Group

“Our company, like many others, has faced a lot of difficulties since last year. At our end-of-year meeting, we looked for a speaker who would inspire our team to face the challenges ahead and view them as an opportunity for growth. Fabio delivered an outstanding presentation. The team left the room motivated and delighted, with endless words of recognition to Fabio’s work, which was indeed impecable, with top content and the right amount of energy – a first class show, result of years of study and careful preparation! Fabio Marques works with seriousness and passion, with a great sense of humor so that the result of his work is excellent!“

G4 Education

In situ

P.P., General Manager, G4 Education

“I found the experience to be amazing all the 3 times attending to Fabio Marques’ speeches. It is always a fantastic experience. He has the gift of involving and motivating any audience, of enchanting any child, of blooming something that seems to be sleeping inside each one of us. Having Fabio as a speaker at our company’s events was one of our greatest decisions, that promoted the rebirth of the will to do within each employee.“

Schneider Electric

In situ

D.M., HR Executive, Schneider Electric

"The work developed by Fabio Marques and his team is outstanding! It is surprising how Fabio immerses himself in the projects and challenges proposed to him. His dedication and commitment are exceptional! Schneider has a major challenge for transforming our culture, to be totally Customer Focused, being a Complete Solution provider that adds value to the customer. Fabio is acting as an essencial agent of this transformation. His constant enthusiasm and optimism encourage our employees to believe in this change, that we are capable of. His management experience and interpersonal skills help tremendously in this process. Fabio has been conducting Leadership-Coaching workshops to our entire management team, training our Sales Teams on Sales Force Effectiveness and educating our Customer Care organizations on Customer Centric behavioral techniques, delivering outstanding lectures and seminars which already have more than 750 participants, in addition to essential participation in strategic events of our business units. The results are clear: understanding the methodologies, motivation on the part of the participants and total credibility on the part of the Management. We are very pleased with the partnership we have established with Fabio Marques Company. Undoubtedly, Fabio is a transformation agent at Schneider Electric. He makes the difference!”

Insightec

In situ

D.A.G., Chief Medical Officer, Insightec

"I brought Fabio to work with my leadership team to help us be more effective when communicating / presenting. In a short period of time I saw my team growing in expertise, being able to positively influence and serve the audience, being more assertive and impactful. I loved working with Fabio, he brings a lot of energy, expertise and genuine enthusiasm. He provides adaptable content and technique, to be used with right context. His training served us for any type of interactions, from 1:1 to presentations to large audiences. I highly recommend working with him."

Remarkable Stories, Inc

In situ

D.B., CEO, Remarkable Stories, Inc

"I've known Fabio Marques for many years and have had the opportunity to attend several of his engaging talks. His methods and models are profound, easy-to-understand, and valuable to anyone who wants to enhance their business communication skills. He's also a master of the stage who knows how to connect with your audience. Friendly, humble, encouraging, and authentic; he thrives on being of service to others. If you want to grow your business and inspire your team, invest in one of Fabio's programs."

RICOH

In situ

K.P., Regional Marketing Director, RICOH

"Working with Fabio has been a pleasure; he is very educational and helps us with simple structures from complex frameworks. We are very happy that he has helped us with a workshop for senior executives on how to articulate our value proposition!! We loved working with him."

RICOH

In situ

C.H.S.N., Process Manager LATAM, RICOH

"I want to recommend the course High Impact Sales Pitch delivered by Fabio. It is a fantastic set of insights into how to begin a conversation with someone who could evolve into a customer."

INTERIORS BY BROWN

In situ

K.R., Interior Designer, INTERIORS BY BROWN

"Fabio’s training presentation was exciting, and there was a lot of engagement with the class, so that we could learn the material. I felt that the material was tailored to our business model, which focuses on luxury client-tailored services. I highly recommend Fabio and his PIB method."

VOLVO Construction Equipment

In situ

F.A., Head of Training and Development LATAM, VOLVO Construction Equipment

"Fábio delivered both the Sales Excellence training for sales consultants (virtually) and the Sales Management Excellence training for sales managers (in person). The feedback from participants was outstanding. Despite working with a challenging audience known for their limited attention span, Fábio successfully captured and maintained their engagement throughout. He delivered the content in an energetic and accessible manner, incorporating practical exercises that effectively reinforced everyone's learning experience. The results were remarkable across both delivery formats!"

JLL

In situ

L.A., Director of Marketing and Internal Communications, JLL

"Fabio worked with JLL for several years, helping us to build a client-centric culture of excellence! There were numerous speeches and seminars in which he captured the attention of our team and transmitted valuable concepts with mastery and truthfulness."

Volvo Cars

In situ

J.H.O., Head of Operations & Innovation, Volvo Cars

"Fabio participated in a business seminar directed to Customer Service people from Volvo Cars Brasil dealer network. It was an excellent presentation and motivated even more our network in the daily pursuit of Customer satisfaction. I really like his concept of "Heart Share" instead of just "market share" because this has much more to do with the creation of emotional links between the Customer and the brand. His book details in a very interesting way the concept and is an important reading for everyone trying to improve Customer loyalty."

Express Yourself Communications, Inc.

In situ

M.F., CEO, Express Yourself Communications, Inc.

"I have had the pleasure of hearing Fabio present several times. As a presentation skills trainer and coach, I am a very discerning audience member. He passes my "test" with flying colors! Fabio does an amazing job presenting information in a dynamic and visually captivating fashion. He exhibits great passion for helping people and comes across as the kind of person you'd like to have a cup of coffee with. His sales tips have already helped me qualify my buyers and close more sales!"

North Miami Beach Chamber of Commerce

In situ

L.L., Executive Director, North Miami Beach Chamber of Commerce

"Dear Fabio, On behalf of our president, Evan Piper, and the North Miami Beach Chamber of Commerce, we want to say thank you for your participation as our Keynote speaker for the NMB Chamber. The feedback has been incredible! Everyone was mesmerized and loved your presentation, engaging style, and incredibly valuable content. No one wanted to leave! They were glued to your every word. Thank you, thank you, thank you! We appreciate your time, talent and desire to share your gifts with the NMB Chamber family. We also look forward to seeing you again and potentially doing a continuing ed series."

Motorola Solutions

In situ

J.M., HR Executive, Motorola Solutions

"I feel comfortable recommending Fabio as I have been working with him for more than 7 years. He developed many training programs for Schneider Electric while I was there in HR. The Sales Academy was a success! Now, as HR Executive for Motorola Solutions, I had the opportunity to invite Fabio to do workshops for our Brazilian employees and support me to conduct the Mentoring Program for Latin America in 2019. With high energy, Fabio shows engagement and inspire people in Portuguese, Spanish, or English."

Open Event

In situ

E.C., Business Owner, Open Event

"Absolutely phenomenal speaker, message, method, and personality. I have 25 years in sales and that 30 minute presentation was more impactful than any virtual/live presentation I have seen in a very long time. Definitely looking forward to learning more with Fábio."

Motorola Solutions Brazil

In situ

E.B., President, Motorola Solutions Brazil

"I had the pleasure of working on some actions with Fabio in order to form high-performance teams and develop talents. I strongly recommend Fabio for being a professional with a lot of experience, excellent ideas, and a lot of energy. He is very committed and insists on listening to everyone very carefully, always making very pertinent comments and suggestions."

Pretorian Hard Sports

In situ

R.D., Founder & Member Board of Directors, Pretorian Hard Sports

"Fabio has the innate ability to engage, motivate and bring out your very best. His empathy & posture alongside his in-depth knowledge and communication skills makes him a great asset to any learning organization!"

July Therapy

Virtual

J.W., Business Owner, July Therapy

"Fabio Marques is a high-energy, passionate presenter. He is generous with his information. I highly recommend him as a speaker or consultant."

Hospira Infusion Systems

In situ

M.D., Managing Director / Head LATAM Region, Hospira Infusion Systems

"Fabio delivered a great message to our sales force in a fun and engaging way!"

Kids In Distress

Virtual

F.V., Special Events Manager, Kids In Distress

"I had the pleasure to hear Fabio speak on two occasions. Fabio is a great motivational speaker with an approachable coaching style. His HANDY SUCCESS intuitive formula is a helpful tool in establishing what personal and career success really means and breaking down the steps to achieve it. I highly recommend Fabio as a coach, mentor, and speaker."

Logoplaste

In situ

F.S., General Manager, Brazil, Logoplaste

Excellent content. Exciting presentation. Exceeded our expectations!

Open Event

In situ

C.R.L., Engineer, Open Event

"In my opinion it was one of the best lectures I've ever seen in my life and I'm sure that from now on my life and that of many others who have participated will change and with great success. Thank you for being part of my life and my success."

Localiza Hertz Rent a Car

In situ

A.C.U.R., Founder & Vice-President, Localiza Hertz Rent a Car

"Fabio Marques has been an active person inside Localiza's events for a long time and has proven to be a great team motivator. His serious work and results were presented not only to employees and franchisees of the company, but also to an extensive series of lectures addressed to our Customers. To Fabio, the merit of the success of the events we held with his presence and our thanks for offering Localiza's staff and clients excellent content. Thank you!"

Tunibra Travel

In situ

R.A., President, Tunibra Travel

"It is very important for anyone - and for any company - to adopt the principles of motivation and growth that Fabio Marques conveys in his lectures. His tips and ideas are directed so that we can get to know ourselves, evaluate our own habits and behaviors and adopt an optimistic approach towards real success. A motivated individual ends up positively infecting everyone around him, contributing to the good performance of his groups, his career and the company where he works. With good humor, charisma and dynamism, Fabio Marques manages to capture the public's attention and convey important concepts for the personal and professional development of the participants. It is worth taking part in these lectures and, above all, putting into practice the ideas and guidelines conveyed."

Wings Consulting

In situ

A.C., CEO, Wings Consulting

"Excellence, integrity, and creativity are always a hallmark of what Fabio does, whether pitching a new idea to half a dozen colleagues, or on stage inspiring and motivating hundreds of participants in a conference. In nearly 25 years in the corporate world, I have seldom seen anyone as creative, eloquent, dedicated and competent. In the back room, he is a brilliant strategist, creator, writer. In front of an audience, he is the consummate speaker, leader, role model, inspirer. I have worked with and have friends who are professional actors. Precious few can bring life to a story or creatively add meaning to an illustration or concept the way Fabio does. And he is able to do this with a natural, easy going style that tends to win everybody to become a friend or collaborator. He is one of the best teambuilders I've seen."

Microsoft

In situ

L.G., Director, Security Sales Programs, Microsoft
Verificado @microsoft.com

"I worked with Fabio in multiple occasions...He conducted an excellent public speaking course to my multi-cultural team, which included relevant tips and best practices for both public and virtual audiences. My team had glowing reviews for this ability to connect with audiences from any background and language, in a positive and direct way. In addition, I had a series of 1:1 coaching sessions with Fabio that helped me strategize at my role and face challenges in a more objective way. His guidance and mentorship were very valuable to me and helped me become a better leader."