Laura Simms

Laura Simms

MSA, BIS, EPEC GoldMI, US
Time management, safety and productivity guru, an expert on coaching and mentoring others while working in lean organizations
Experience

PROFESSORDOCTORMOM, LLC (01/06-present): President of company providing training services, educational program development, and managerial support. Major clients include National Seminars and the National Association of Electrical Distributors (NAED). NAED’s EDGE (Electrical Distributor Guided Education) 4 modules were co-authored by me and published online by NAED 05/07. EPEC (Electrical Products Education Course) Introductory Module was written by me and published by NAED 07/07.  The following 9 modules are in publication processing now.

 SIEMENS ENERGY AND AUTOMATION (01-02/12-05): NC Construction Region Manager for 29; team rec’d $2.9M Iraq reconstruction order; FY 05 bookings 102% of quota; special recognition for 142% ISD, 154% MVSG. FY02, 2nd half award (102% during restructuring); award for top team adoption of CRM (Siebel); awards for performance management system adoption/mentoring; built diverse team; developed forced ranking system; created software promo to increase distributor compliance from 24% to 63%; 9% average annual turnover weeded out non-performers. Speaker/Consultant (09-01/01-02): Seminar leader for Skillpath; teacher for 3 colleges (UOP, Baker, Davenport). YXLON International (01-00/09-01): VP Sales; 110% of FY00 goal; 2 largest orders in company history; collected $1M in delinquent revenues; developed commission plan and review process; coordinated new rep contract. GE FANUC, formerly TOTAL CONTROL PRODUCTS (02-98/12-99): Central Region Manager; produced highest revenue; exceeded FY99 Op Plan; supervised 18 in sales of industrial control products and services; first project, designed for cost avoidance, also booked significant services revenue; @ TCP, supervised direct employees and manufacturers’ reps; developed training programs to increase time commitment from reps and encourage direct employees to more effectively manage schedules; created efficient handling method for system integrator program. IDEC (07-91/02-98): Regional Sales Manager, 14 states, 160 distributors, leading direct reports and manufacturers’ reps (35 total); responsible for sales of entire control product line; doubled sales volume in 5 years; maintained high gross profit despite extreme currency fluctuations; authored sales policy manual; created and implemented nationwide rep review process; assisted in developing return goods policy and new sales commission structure; created training programs in all products; sold first of specialty sensors in country; known for sensor ability. CEGELEC, formerly GEC Automation (02-90/07-91):  Account Manager (Acting Regional Manager, supervised 3 last 4 months); sold first drive application at USX; serviced Rouge Steel; established distribution network. FURNAS ELECTRIC (08-80/02-90):  Salesperson, NW Ohio: grew smallest dollar volume territory into largest and most profitable in 4 years (my sales were 60% of total for 5 people in Detroit office); developed OEM accounts, attracted/developed new distributors as well as tripling sales for existing wholesalers; increased sales in all motor control products. Pre-1986, combined inside/outside sales; developed telemarketing program; taught phone selling training nationwide; received 5 promotions in 10 years.  Education§   OSHA 501 General Industry Certified Trainer and OSHA 30 hour 511 General Industry Safety Standards (2007)§   Master of Science in Administration, Central Michigan University, 1999 (3.97 GPA)§   GE 6σ Green Belt Training, 1999§   Bachelor of Interdisciplinary Studies, Wayne State University, Summa Cum Laude, 1993§   NAED EPEC Gold Graduate, 1990 (also critiqued for EPEC program for approximately 5 years and rewrote EPEC module 15)§   Electrical trades technology classes, Oakland Community College, 1986-87 (including blueprint reading) Special Achievements·          Twice nominated for Crain’s Detroit Business Executive Woman of the Year Award, 2003-2004·          Siemens Top Award for ePMP adoption (performance management software, for which I was sales department lead/trainer), 2005 ·          Siemens Values in Action Award for leadership in mentoring in the Women in Engineering and Technology Employee Community, 2004·          Science Olympiad Coach, Utica Schools, Macomb County, MI, 2004-2005·          GE Sales Excellence Award, 1999·          Furnas Sales Excellence Award and Quota Buster Award, 1989 ·          Published: 1997 Sensors,  “Lighting and Mounting Optical Sensors”; 1985 Electrical Wholesaling, “Telemarketing Success”·          Featured 1988 and 1990 in The Electrical Distributor magazine (“Women in the Industry” and “1st EPEC Graduates”)·          Wayne State ISP 1993 Feinstein Award for Excellence in Senior Writing·          Guest speaker: Central Michigan University, Baker College, Wayne State University, US Army Tank Command, University of Toledo·          Instructor, NAED University of Electrical Distribution at Purdue, 1996, 1999, and Towson State, 1997

Experience

PROFESSORDOCTORMOM, LLC (01/06-present): President of company providing training services, educational program development, and managerial support. Major clients include National Seminars and the National Association of Electrical Distributors (NAED). NAED’s EDGE (Electrical Distributor Guided Education) 4 modules were co-authored by me and published online by NAED 05/07. EPEC (Electrical Products Education Course) Introductory Module was written by me and published by NAED 07/07.  The following 9 modules are in publication processing now.

 SIEMENS ENERGY AND AUTOMATION (01-02/12-05): NC Construction Region Manager for 29; team rec’d $2.9M Iraq reconstruction order; FY 05 bookings 102% of quota; special recognition for 142% ISD, 154% MVSG. FY02, 2nd half award (102% during restructuring); award for top team adoption of CRM (Siebel); awards for performance management system adoption/mentoring; built diverse team; developed forced ranking system; created software promo to increase distributor compliance from 24% to 63%; 9% average annual turnover weeded out non-performers. Speaker/Consultant (09-01/01-02): Seminar leader for Skillpath; teacher for 3 colleges (UOP, Baker, Davenport). YXLON International (01-00/09-01): VP Sales; 110% of FY00 goal; 2 largest orders in company history; collected $1M in delinquent revenues; developed commission plan and review process; coordinated new rep contract. GE FANUC, formerly TOTAL CONTROL PRODUCTS (02-98/12-99): Central Region Manager; produced highest revenue; exceeded FY99 Op Plan; supervised 18 in sales of industrial control products and services; first project, designed for cost avoidance, also booked significant services revenue; @ TCP, supervised direct employees and manufacturers’ reps; developed training programs to increase time commitment from reps and encourage direct employees to more effectively manage schedules; created efficient handling method for system integrator program. IDEC (07-91/02-98): Regional Sales Manager, 14 states, 160 distributors, leading direct reports and manufacturers’ reps (35 total); responsible for sales of entire control product line; doubled sales volume in 5 years; maintained high gross profit despite extreme currency fluctuations; authored sales policy manual; created and implemented nationwide rep review process; assisted in developing return goods policy and new sales commission structure; created training programs in all products; sold first of specialty sensors in country; known for sensor ability. CEGELEC, formerly GEC Automation (02-90/07-91):  Account Manager (Acting Regional Manager, supervised 3 last 4 months); sold first drive application at USX; serviced Rouge Steel; established distribution network. FURNAS ELECTRIC (08-80/02-90):  Salesperson, NW Ohio: grew smallest dollar volume territory into largest and most profitable in 4 years (my sales were 60% of total for 5 people in Detroit office); developed OEM accounts, attracted/developed new distributors as well as tripling sales for existing wholesalers; increased sales in all motor control products. Pre-1986, combined inside/outside sales; developed telemarketing program; taught phone selling training nationwide; received 5 promotions in 10 years.  Education§   OSHA 501 General Industry Certified Trainer and OSHA 30 hour 511 General Industry Safety Standards (2007)§   Master of Science in Administration, Central Michigan University, 1999 (3.97 GPA)§   GE 6σ Green Belt Training, 1999§   Bachelor of Interdisciplinary Studies, Wayne State University, Summa Cum Laude, 1993§   NAED EPEC Gold Graduate, 1990 (also critiqued for EPEC program for approximately 5 years and rewrote EPEC module 15)§   Electrical trades technology classes, Oakland Community College, 1986-87 (including blueprint reading) Special Achievements·          Twice nominated for Crain’s Detroit Business Executive Woman of the Year Award, 2003-2004·          Siemens Top Award for ePMP adoption (performance management software, for which I was sales department lead/trainer), 2005 ·          Siemens Values in Action Award for leadership in mentoring in the Women in Engineering and Technology Employee Community, 2004·          Science Olympiad Coach, Utica Schools, Macomb County, MI, 2004-2005·          GE Sales Excellence Award, 1999·          Furnas Sales Excellence Award and Quota Buster Award, 1989 ·          Published: 1997 Sensors,  “Lighting and Mounting Optical Sensors”; 1985 Electrical Wholesaling, “Telemarketing Success”·          Featured 1988 and 1990 in The Electrical Distributor magazine (“Women in the Industry” and “1st EPEC Graduates”)·          Wayne State ISP 1993 Feinstein Award for Excellence in Senior Writing·          Guest speaker: Central Michigan University, Baker College, Wayne State University, US Army Tank Command, University of Toledo·          Instructor, NAED University of Electrical Distribution at Purdue, 1996, 1999, and Towson State, 1997