Liz Goodgold

Liz Goodgold

NV, US
Branding guru who combines practical and tactical advice with a heavy dose of learning and laughter.
Speaker and author Liz Goodgold is a fiery redhead with over 25 years of experience in marketing and branding. She is the author of  RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing. Liz has worked for such major clients as Quaker Oats, Times Mirror, and Arco Oil  as well as with small business owners and start-ups. Her specialized, one-on-one branding and coaching programs spark new ideas that deliver sure-fire results.  An often quoted expert, Liz has appeared in over 500 media outlets including ABC, NBC, CBS, PBS, CNBC, CNN, The Wall Street Journal, and The New York Times. She also was the branding columnist for Entrepreneur magazine reaching over 1 million readers per month.

Liz lives with her son, Adam, in glorious San Diego. Adam is delighted that his mom is a keynote “speecher” for associations, organizations, and corporations, at big “invention centers” all around the world. 

MOST REQUESTED TOPICS:

  1. Red Fire Personal Branding: How to Create a Hot Personal Branding So that Customers and Clients Choose You!
  2. Red Fire Naming: How To Create a Hot Brand Name So That Customers Think Of You First
  3. Red Fire Publicity: Free and Focused P/R That Gets the Word Out and the Revenue In
  4. Branding a Product: The 7 Secrets of Branding a Product that Generates Flawless Recall and Sales
  5. Grow, Glow and Fire up your Future: A Motivational, Inspirational, and Practical Plan for Women
  6. Using Networking to Grow Your Brand

Speaker and author Liz Goodgold is a fiery redhead with over 25 years of experience in marketing and branding. She is the author of  RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing. Liz has worked for such major clients as Quaker Oats, Times Mirror, and Arco Oil  as well as with small business owners and start-ups. Her specialized, one-on-one branding and coaching programs spark new ideas that deliver sure-fire results.  An often quoted expert, Liz has appeared in over 500 media outlets including ABC, NBC, CBS, PBS, CNBC, CNN, The Wall Street Journal, and The New York Times. She also was the branding columnist for Entrepreneur magazine reaching over 1 million readers per month.

Liz lives with her son, Adam, in glorious San Diego. Adam is delighted that his mom is a keynote “speecher” for associations, organizations, and corporations, at big “invention centers” all around the world. 

MOST REQUESTED TOPICS:

  1. Red Fire Personal Branding: How to Create a Hot Personal Branding So that Customers and Clients Choose You!
  2. Red Fire Naming: How To Create a Hot Brand Name So That Customers Think Of You First
  3. Red Fire Publicity: Free and Focused P/R That Gets the Word Out and the Revenue In
  4. Branding a Product: The 7 Secrets of Branding a Product that Generates Flawless Recall and Sales
  5. Grow, Glow and Fire up your Future: A Motivational, Inspirational, and Practical Plan for Women
  6. Using Networking to Grow Your Brand

Personal Branding for Employees

Savvy employers today recognize that building your employees' brands boost their trust, loyalty, happiness, and even productivity. In short, personal branding is your secret weapon for recruiting and retaining an engaged workforce.

Branding expert Liz Goodgold leads employees through a fun and interactive program sharing how to identify and project a consistent image. Employees discover exactly how to:
1. Determine their brand DNA which forms the foundation of all efforts

2....

BrandingAudience ActivityEducational / InformativeHumorous / Funny

Branded Executive Presence for Women: Transforming Your Managers into Better Leaders

We often hear about the "x" factor when it comes to leadership, but for women, it's really the XX chromosome factor: harnessing the power of executive presence to transform them into leaders.

In this interactive and high-energy program, speaker Liz Goodgold pulls from her 20-year career in branding to permanently change behavior and perception. From communication excellence to presence to image, this fiery redhead shares golden nuggets of what works...and what doesn't.

Key...

Women in BusinessAudience ActivityEducational / InformativeTechnical / SpecificInspirational / Life-changing

How to Communicate with Confidence & Competence: How to Grow Your Impact & Influence

In today's ever-changing world with virtual teams, social media platforms, and new digital tools, communicating effectively is paramount. In this relevant and hands-on workshop, Liz Goodgold shares the new rules for growing your impact and influence through speaking and writing.

Covering how to write compelling subject lines that get your emails opened to leading conference or video calls to giving a presentation, attendees learn by doing. The final exercise is a one-minute speech in which...

Audience ActivityEducational / InformativeTechnical / SpecificCommunication

How to Leverage your Employees as Brand Ambassadors to Grow Your Reach, Reputation, And Recruits

With a tricky human resource landscape, how do you recruit the right people for the right drop? And, how do you compete for new hires? More importantly, how will you retain them? Your secret weapon is deploying your suite of brand employees to flirt, entice, and recruit for you.
Key Takeaways:
In this hands-on and interactive program, branding expert Liz Goodgold shows you how to:

1. Translate your company's vision or brand promise into an easy 7-Second Hook™ so that your...

BrandingAudience ActivityEducational / InformativeTechnical / SpecificInspirational / Life-changing

THE ART OF NETWORKING INSIDE YOUR COMPANY

Networking is just as important for employees as it is for entrepreneurs. It allows for integrating the organizational chart, tapping into overlooked talent, and making meaningful connections with others that strengthen the corporate bond. However, few have been trained on the art of chit-chat and the power of connections... until now.
Key takeaways
In this hands-on and interactive program, branding expert Liz Goodgold shows you how to:
1. Approach strangers with a warm...
MarketingAudience ActivityEducational / InformativeTechnical / SpecificInspirational / Life-changing