Charles Wassberg
He began his insurance career in 1970, and after serving in various Sale, Underwriting and Management positions, became the Senior Vice President of his company's Southwest Regional Office in Dallas, Texas, in 1981.
His area of specialty is the following of key agency-related trends, then putting them into a historical perspective leading up to the why we have today's current marketplace conditions. and then projecting where things are going in the immediate future.
Chuck has authored the book entitled "Agency Survival - The Third Wave. The Past Present and Future of the Independent Insurance Agency."
He is also an accomplished speaker on various Sale and Motivational Topics - with an emphasis on Producer motivation, compensation, and relationship-building for both veteran and newly-hired individuals. His Third Wave techniques are designed to be vastly different from any of today's Second Wave techniques. His program entitled "Tomorrow's Selling in Today's World" is a ground-breaking concept for Third Wave selling techniques.
What makes Chuck Wassberg unique is his passion for history and ability to take seemingly unrelated facts and super-impose one over another to get an entirely different view of the Insurance World as compared to others in his field.
His primary focal points encompass:- Business in general
- The Insurance Industry as a whole
- The Independent Insurance Agency Business in particular
- Societal trends.
The fusion of these areas brings Chuck to his areas of specialty:
- The Future of the Independent Insurance Agency Business – including his ground-breaking “The Third Wave” concept.
- “Enhancing Agency Value” designed to bolster not only the Profitability of today’s independent insurance agency, but to increase the Agency’s Value for its agency owner(s).
- His entirely new way of ‘Selling In The Third Wave’ differs greatly from what is being taught and used today. Chuck’s version is entitled “Tomorrow’s Selling In Today’s World”. It takes the emphasis away from Controlling the Point of Sale and changes it to Controlling the Sales Experience.
Along the way he takes a revolutionary look at such current staples as:
1. Producer Compensation and Producer Motivation
2. Management By Objectives (MBO) is “out” and Management-on-the-Fly (MOF) is “in”.
He began his insurance career in 1970, and after serving in various Sale, Underwriting and Management positions, became the Senior Vice President of his company's Southwest Regional Office in Dallas, Texas, in 1981.
His area of specialty is the following of key agency-related trends, then putting them into a historical perspective leading up to the why we have today's current marketplace conditions. and then projecting where things are going in the immediate future.
Chuck has authored the book entitled "Agency Survival - The Third Wave. The Past Present and Future of the Independent Insurance Agency."
He is also an accomplished speaker on various Sale and Motivational Topics - with an emphasis on Producer motivation, compensation, and relationship-building for both veteran and newly-hired individuals. His Third Wave techniques are designed to be vastly different from any of today's Second Wave techniques. His program entitled "Tomorrow's Selling in Today's World" is a ground-breaking concept for Third Wave selling techniques.
What makes Chuck Wassberg unique is his passion for history and ability to take seemingly unrelated facts and super-impose one over another to get an entirely different view of the Insurance World as compared to others in his field.
His primary focal points encompass:- Business in general
- The Insurance Industry as a whole
- The Independent Insurance Agency Business in particular
- Societal trends.
The fusion of these areas brings Chuck to his areas of specialty:
- The Future of the Independent Insurance Agency Business – including his ground-breaking “The Third Wave” concept.
- “Enhancing Agency Value” designed to bolster not only the Profitability of today’s independent insurance agency, but to increase the Agency’s Value for its agency owner(s).
- His entirely new way of ‘Selling In The Third Wave’ differs greatly from what is being taught and used today. Chuck’s version is entitled “Tomorrow’s Selling In Today’s World”. It takes the emphasis away from Controlling the Point of Sale and changes it to Controlling the Sales Experience.
Along the way he takes a revolutionary look at such current staples as:
1. Producer Compensation and Producer Motivation
2. Management By Objectives (MBO) is “out” and Management-on-the-Fly (MOF) is “in”.
