Jorge Sa
PhD
USInternational/European based speaker and author, American educated (PhD Columbia University), expert in modern management (Peter Drucker), modern marketing (Philip Kotler) and applied economics (empirical evidence on the importance of freedom and ethics for economic development).
Jorge Sa is an American-educated international speaker and author, and a senior research fellow at ISG Business School.
His research in the three years of 2024 to 2026, since retirement from three universities in Lisbon/Europe, led to the publication of five empirical books written for large audiences (none self-published) and based on fifteen academic articles Scopus/blind refereed and published in the same period.
His latest two books were published by Business Expert Press, New York in May 2025 and January 2026: “Creating Unicorns With Simple Innovations: the PISA Method” and “The Four Competitive Business Drivers: theory of business, business model, strategy and tactics”. The former was so far the winner of the competition “International Impact Book Awards” and finalist of the “Goody Business Book Awards”.
He is an expert on Peter Drucker and Philip Kotler, founders of modern management and modern marketing, respectively, with whom he studied and who offered letters of recommendation for his books and endorsements for his work. He has also worked on applied economics, namely the importance of freedom (economic and political) and ethics (professional and personal) for economic development.
He has a doctorate (PhD) from Columbia University where he graduated with honors (always Dean’s list, Beta Gamma Sigma), an MBA from Drucker University and was awarded the Jean Monnet Chair by the Jean Monnet Foundation in Brussels.
Besides over fifty academic blind refereed/Scopus articles, his books have been translated into twelve languages and has worked as private consultant, non-executive director or taught in the executive programs of multinational companies, such as: Coca-Cola, IBM, Johnson & Johnson, Pfizer, BP, Henkel, McDonald’s, UnitedHealth group, Merck, Volkswagen Group, Microsoft, etc.
His hobbies are soccer (professional degree as coach), and travel (speaking fluently by alphabetical order English, French, German, Portuguese and Spanish).
Jorge Sa is an American-educated international speaker and author, and a senior research fellow at ISG Business School.
His research in the three years of 2024 to 2026, since retirement from three universities in Lisbon/Europe, led to the publication of five empirical books written for large audiences (none self-published) and based on fifteen academic articles Scopus/blind refereed and published in the same period.
His latest two books were published by Business Expert Press, New York in May 2025 and January 2026: “Creating Unicorns With Simple Innovations: the PISA Method” and “The Four Competitive Business Drivers: theory of business, business model, strategy and tactics”. The former was so far the winner of the competition “International Impact Book Awards” and finalist of the “Goody Business Book Awards”.
He is an expert on Peter Drucker and Philip Kotler, founders of modern management and modern marketing, respectively, with whom he studied and who offered letters of recommendation for his books and endorsements for his work. He has also worked on applied economics, namely the importance of freedom (economic and political) and ethics (professional and personal) for economic development.
He has a doctorate (PhD) from Columbia University where he graduated with honors (always Dean’s list, Beta Gamma Sigma), an MBA from Drucker University and was awarded the Jean Monnet Chair by the Jean Monnet Foundation in Brussels.
Besides over fifty academic blind refereed/Scopus articles, his books have been translated into twelve languages and has worked as private consultant, non-executive director or taught in the executive programs of multinational companies, such as: Coca-Cola, IBM, Johnson & Johnson, Pfizer, BP, Henkel, McDonald’s, UnitedHealth group, Merck, Volkswagen Group, Microsoft, etc.
His hobbies are soccer (professional degree as coach), and travel (speaking fluently by alphabetical order English, French, German, Portuguese and Spanish).
The Four Competitive Business Drivers: 1) theory of business, 2) business model, 3) strategy and 4) tactics (based on the latest book published in January 2026 by Business Expert Press, New York)
Organizational competitiveness requires excellence in four drivers:
- The theory of business: why, the organization makes sense; the reality assumptions it is grounded upon;
- The business model: the what, the basic cornerstones of its functioning: how it transforms clients satisfaction into profits;
- Strategy: the where it operates in terms of geographical areas plus...
Creating unicorns with simple innovations: the PISA method (based on the book published in May 2025 by Business Expert Press of New York which received two awards)
The glamour of technical sophistication has overshadowed a present second major source of high value innovations: simplicity.
In the past when life was plainer and its pace smoother, simplicity was not so much valued. Today it is the source of innumerous unicorns. But simple innovations does not mean that they are easy. And therefore a process is necessary and that is what the...
Nothing changes: Drucker’s questions to create competitive organizations are eternal
An extension of the TED talk (link: https://youtu.be/SOkjPVi1Fts): in a constantly changing world great questions remain as actual as ever: who is the client, where is the client, what is value (and equally important, non-value) for the client, what are the client’s unsatisfied needs, if we were to decide today would I enter the same businesses I am in, and if not what am I...
Peter Drucker on corporate strategy
How multibusiness organizations go about defining their strategy (11 steps) in order to create synergy (rather than anergy).
Based on the book by Jorge Sá: “Anergy: a step by step approach to avoid 2+3=3 for multibusiness corporations”, Promoculture Larcier
Peter Drucker on Effective Leadership: What Really Matters
Leadership is as popular as a placid subject. However the examples of Katharine Graham (a housewife heir to the Washington Post), or of Darwin Smith (a discreet lawyer who as CEO transformed Kimberly-Clark into one of the most admired companies in the world), demonstrate that what truly matters for effective leadership is frequently plainly missed.
Only two behavioural traits (not personality types...
Peter Drucker on how to manage clients and make the five sections of a marketing plan
The purpose of a business is to create a customer (P. Drucker).
Based on the two books by Jorge Sa:
- "Drucker on carving success out the crisis: what Peter Drucker would have told us”, VE Press
- "Drucker Battle-Ready Organizations", VE Press
Peter Drucker on Staffing: putting the right person in the right place and building great teams
Staffing: how to build great teams by:
- Forgetting weaknesses and focusing on strengths;
- Ignoring human relations/teambuilding and concentrating on the key factors of the jobs to be done; and
- Rather than knowledge focusing on the required temperament: most business functions accept a second rate intellect but require a first rate temperament (P. Drucker)
Based on the book by Jorge Sa:...
Philip Kotler on business strategy for brand/product managers
The 14 strategic moves (6 of attack and 8 of defense) and how to implement them; one can win with ten and loose with one hundred (P. Kotler).
Based on the three books by Jorge Sa:
- “Strategy Moves - 14 complete attack and defense strategies for competitive advantage”, Prentice-Hall / Financial Times
- "The War Lords - Measuring strategy and tactics for...
Economic Myths and Economic Realities: five mistakes we are told every single day; and the real sources of economic growth
Why is Singapore, Iceland, Luxembourg, Ireland, Taiwan or Netherlands, although absolutely dispossessed of natural resources, among the wealthiest countries in the world?
Presented with very simple diagrams (but based on rigorous statistical research) the results explain 90% of the GDP per capita variance among a large sample of countries over a long period.
Based on empirical research this conference has...
The Importance of the Quality of Institutions for Economic Development: New Empirical Evidence
Why do some countries achieve sustained prosperity while others remain trapped in poverty?
This talk presents new empirical evidence on the role of institutional quality in shaping long-term economic development and revisits influential theories about institutions and growth. It highlights new findings on how institutions evolve over time and offers fresh insights into the historical and political forces that influence economic...
Opportunities During Depressions – Lessons from the Subprime and Covid crisis on resilient businesses
Which among the 615 segments in the economy accelerate their growth during any type of crisis? (subprime, Covid, Ukraine war, etc.).
This conference provides managers with examples and a methodology to find resilient businesses during economic crisis. Whatever their cause.
During both the subprime and Covid crisis there were some...
Trade Wars as Opportunities: Finding the Best Niches for Deals
Trade sanctions are an increasingly common weapon. Against Russia, China, Venezuela, Iran, Turkey. In top of trade disruptions such as Brexit, US Exit, etc. And all of them constitute great opportunities, disguised as risks, provided the use of the proper methodology.
This conference provides such a simple and highly effective tool to be equally used by...
9 recommend Jorge
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Drucker University
On-Site
P.D., Founder of modern management, Drucker University
Congratulations Professor Sá on your wonderful career. (Peter Drucker, Founder of modern management)
Northwestern University
On-Site
P.K., Professor, Northwestern University
I am impressed with Sá's offer of these rich lessons for management leadership and competitive business manoeuvring. I only wish that he continues to write more. (Philip Kotler, founder of modern marketing, Professor at Northwestern University)
European Centre for International Political Economy in Brussels
On-Site
F.E., President, European Centre for International Political Economy in Brussels
Professor Sá is a great public speaker. Engaging, erudite, witty and to the point. He brings abstract concepts of business and the economy to life. (Fredrik Erixon, President of the European Centre for International Political Economy in Brussels)
The Drucker Institute
On-Site
R.W., Executive director, The Drucker Institute
As part of our Drucker Centennial celebration, Jorge Sá lectured in Claremont on his book’s main themes, and he was a big hit. (Rick Wartzman, Executive director, The Drucker Institute, Claremont Graduate University)
Idea Foundation/Chamber of Commerce Luxembourg
On-Site
M.W., Director, Idea Foundation/Chamber of Commerce Luxembourg
Professor Sá gave an inspiring and eye-opening presentation at the Chamber of Commerce / Idea Foundation Luxembourg and the participants’ feedback was outstanding. Participants took along all the books and material that Professor Sá brought, underlining their interest. Please accept once again our deep gratitude. (Marc Wagener, Director, Idea Foundation/Chamber of Commerce Luxembourg)
EPTDA – European Power Transmission Distributors Association
On-Site
H.H., Executive Vice-President, EPTDA – European Power Transmission Distributors Association
The presentation that you gave to our association’s leaders was outstanding and I am confident our members will remember for long your thoughts, ideas and visions. (Hans Hanegreefs, Executive Vice-President of EPTDA – European Power Transmission Distributors Association)
Timbro
On-Site
J.A., Chief Economist, Timbro
Professor Sá presentation was much appreciated by the audience and I have received many positive comments. Indeed, he offers both a vivid and in-depth description of Europe’s poor growth and new insights for both experts and the general public. As a result the lecture provides both a sense of urgency and ideas about how to improve Europe’s performance. (Jesper Ahlgren, Chief Economist at Timbro, Stockholm)
European Chemical Industry Council
On-Site
M.H., Manager, European Chemical Industry Council
Dear Professor Sá, many thanks for your outstanding presentation. It was well structured, very clear, simple and pleasant. You are a very natural speaker. Great work. I must say that a lot of economists (from Academia) are still not able to communicate deeply and properly to the general public. That is a pitty. It was a pleasure and an honour to see your “one man show”. A lot of humility and outstanding communicator. (Dr. Moncef Hadhri, European Chemical Industry Council, Brussels)
ASPI
On-Site
E.F., Executive Director, ASPI
Professor Sá was the highest rated presentation of the meeting, which also included two other professional inspirational speakers. He was extremely energized and a very dramatic and provocative speaker. Several of the executives attending the meeting have since purchased the Professor’s books on various subjects. ASPI would strongly recommend Professor Sá as an inspirational speaker to a body of senior managers. He has a passion for thinking and organizational and product line transformation. He is very engaging and an extremely interesting person. (Eric Fletty, Executive Director of ASPI)
