Tiffanie Z. Lyon

Most non-traditional salespeople, such as attorneys, accountants, engineers, entrepreneurs, front-line staff and even top executives, have limiting and misguided beliefs about selling.  These beliefs have caused them unnecessary stress and cost them an incalculable amount of lost business. It doesn't have to be that way!

Tiffanie Z. Lyon transforms companies to have a sales-service culture in which everybody in the organization positively impacts the sales process to obtain and retain customers. Non-traditional salespeople will be excited about implementing her pain-free sellingTM strategies. Because after all, Everybody Sells!TM. Through Lyon Sales Institute, LLC, she inspires non-traditional salespeople to increase their sales-confidence and grow their businesses. Her selling philosophy is all about building relationships and approaching each client and prospective customer in an inquisitive, consultative manner, not in an aggressive, self-serving manner.  Tiffanie single-handedly changes the way people think and feel about the concept of selling through her engaging presentations and educational resources. Her audiences and class participants walk away transformed by the realistic techniques that can be implemented immediately.  

Her highly successful book, "Sales is NOT a Dirty Word: THE Inspirational Selling Guide for Non-traditional Salespeople" has been bought in bulk by professional services firms nationwide has expanded businesses with the simple, yet powerful sales concepts and practical techniques. She is in demand because she easily adapts to and identifies with diverse audiences due to her innate abilities and her worldly travels throughout the US, Mexico, Caribbean, Western Europe and Australia.

Armed with an advanced business degree and almost 20 years of sales and business experience within several different business services industries, she practices what she preaches and people are drawn to her motivating demeanor. In addition to teaching college-level courses, Personal Selling and Principles of Management, she enthusiastically designs and delivers educational resources, seminars and speeches based on her message... Everybody Sells! TM

Tiffanie is the '09-'10 President of the New Orleans Chapter of the National Speakers Association. She is also a member of Toastmasters International and International Federation for Professional Speakers. Locally she is a member of the Jefferson and East St. Tammany Chambers of Commerce. She is a sales expert, author and a professional speaker.  Originally from Maryland, Tiffanie and her family reside in Slidell, Louisiana.  

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KEYNOTE (45-60 minutes)*
Everybody Sells!: Sales Savviness for the Non-traditional Salesperson

When you think of "selling", do you often cringe, have a negative image and run for cover?   Have you ever been in a position when you had to sell your ideas and it fell on deaf ears? In this keynote you'll be re-introduced to the concept of sales, but in a positive, powerful and realistic way. Many people don't have traditional sales experience, may not like to sell or think they can't sell, but having positive influence and persuasiveness can help each of us to sell our ideas, our opinions and ourselves on-the-job. Audiences will walk away inspired with a new perspective on selling. In this keynote, Tiffanie will bring to life her 3-prong Pain-Free Selling™ approach to selling: It’s a “Mindset”, an “Art” and a “Science.”

CONCURRENT SESSIONS (60-90 minutes)*

10 Tips to Make Networking Less Painful & More Productive
Sales & Service Techniques for Small Business Teams
Sales Strategies During a Recession
Understanding & Adapting to Different Behavioral and Buying Styles
Understanding Your Sales Cycle and How To Speed it Up
Cross-Selling Made Easy
Mind-shifts to Effective Selling: Everybody Sells!

* Ability to combine/expand into half-day, full-day or multi-day programs

WHAT PEOPLE ARE SAYING:

"We purchased one copy of your book for each of the attorneys in our office. We have periodic lunch meetings (we call them brown baggers) in which we get together and discuss marketing matters. As you can see, your book will be the focus of these meeting. The last book we used in this manner was a Gitomer book. I really liked your book. I happened to have a conference in Orlando last week and got a chance to read it twice. Well done. Thanks."--W. Merritt, Esq., Woods & Aitken, LLP, Nebraska

"Tiffanie has the best motivation speaking skills about sales that you come out of her session thinking you can take on the world of sales!  I went in wanting just some good tips on how to make my sales better and I came out with a full array of fantastic skills on cross selling that I was not expecting.  I highly recommend Tiffanie for anyone who is already in sales and anyone just starting.  She makes the process easy and seamless." --- J. Schiefelbein, Wells Fargo Bank, South Dakota

"Thanks again for coming out and making us a better company!  Your sales seminar for the 50 of us was very informative.  I’ve heard a lot of comments and all were very positive. I think the content was great and you had the ability to adapt to the audience and remain flexible, while keeping us on schedule. You have a lot of knowledge in sales and it was good to hear some different perspectives. You engaged the audience nicely, kept the flow moving and everyone seemed to leave inspired to sell!"--- K. Cheramie, Acme Trucking Company, Louisiana

"Tiffanie has been one of the most dynamic forces to come into our Association in years as evidenced by her Chapter Member of the Year award for 2007. Just as she teaches in her selling programs, Tiffanie's messages have influenced, inspired, and motivated everyone in our Chapter to achieve greater things with their businesses. She is highly conscientious, creative, and thorough. I would recommend her for any speaking engagement in which audience members could benefit from her expertise." ---Myra L. Corrello, PhD, '08-'09 President, New Orleans Chapter of National Speakers Association

“Tiffanie Lyon's presentations on business development identified a systematic approach to business development that can and should be practiced by every lawyer, young and old.”----Attorney

"Hearing Tiffanie helped demystify the sales process for me. As a techie, it was extremely helpful to have the sales cycle laid out in black-and-white and to learn the specific techniques useful for each step”----IT Consultant

“Tiffanie is an excellent presenter who communicates the material very clearly while establishing great rapport with the audience.” – Public seminar attendee

“….Tiffanie epitomizes the word “Sales”…People respond well to her motivating demeanor, as well as her management style. She is of the utmost professionalism”--- Chamber of Commerce Executive Director

“Thank you for the wonderful presentation; it really got the creative juices flowing.”—Public seminar attendee

“…I just wanted to let you know that I put into practice already some of the things you talked about yesterday. I was able to sell a bigger tree service package than was initially discussed. Thanks for the help, I really appreciate it. You are really good at what you do!” ---Tree Service Owner

“Thanks for the good, solid and realistic suggestions and advice. Tiffanie understands selling services!”—Attorney

“Tiffanie knows how to sell in today’s market and how to teach someone else to sell in their own way. I can’t recommend her highly enough.” -- HR Consultant

“Very knowledgeable, good and clear presenter, appreciated the quick pace because it kept me interested”—Public seminar attendee

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