Michael Schrage
US
Research Associate at MIT's Media Lab; Columnist for CIO & MIT's Technology Review; Recipient, Doblin Prize; Former director, Ticketmaster
Michael Schrage is one of the world’s leading experts on the economics of innovation. He helps companies worldwide design innovation processes that maximize return on investment by managing the links between innovation, the supply chain and the customer cost-effectively. Mr. Schrage is a research associate at MIT Media Lab and author of the groundbreaking book, Serious Play: How the World’s Best Companies Simulate to Innovate (Harvard Business School Press, 2000).
When the marketplace is so glutted with innovation, how do you guarantee that your inventions deliver the expected paybacks? Mr. Schrage helps companies understand how their inventions will affect customer relationships and develop strategies that encourage customers to embrace innovations. He’s a specialist in ‘rapid prototyping’ and ‘speedy simulations’ to more effectively manage innovation risks and on managing ‘innocentives’—incentives for innovation.
He lectures and consults on these themes at several MIT executive education programs, overseas business schools and corporate workshops worldwide, showing audiences how to become more innovative and control costs without jeopardizing either their internal culture or their business model. He’s been a Merrill Lynch Forum Innovation Fellow and executive director of the Merrill Lynch Innovation Grants Competition.
Michael’s book, Serious Play, remains a bestseller for the Harvard Business School Press, and has been translated into more than seven languages. It describes the kind of environment that cultivates innovation and discusses how the most successful innovation companies use simulations, prototypes and models to permanently changed the way we do business.
Mr. Schrage also authored the critically acclaimed Shared Minds: The New Technologies of Collaboration (Random House 1990), the first book to explore both the tools and dynamics of successful collaboration in business, science and the arts. Both Serious Play and Shared Minds have been adopted as standard business school and undergraduate texts.
A senior advisor to MIT’s Securities Studies Program, Mr. Schrage is increasingly in demand as an expert on national security issues. He has consulted for the National Security Council and the Pentagon’s Office of Net Assessment to share his expertise on command and control, intelligence, analysis, and systems design.
Michael Schrage is the former director of Ticketmaster. He has advised numerous Fortune 500 companies and contributed to many business strategy and technology publications. Mr. Schrage has a patent pending for non-Internet-related point-of-purchase network technology and is collaborating on the development of a new drug delivery technology.
Credentials · Codirector of MIT’s Media Lab E-Markets Initiative · Executive Director of Merrill Lynch’s Innovation Grants Competition · Columnist for Fortune, CIO, and Sales & Marketing Management; former columnist for The Los Angeles Times and ComputerWorld · Recipient, Doblin Prize, “The Culture(s) of Prototyping”
When the marketplace is so glutted with innovation, how do you guarantee that your inventions deliver the expected paybacks? Mr. Schrage helps companies understand how their inventions will affect customer relationships and develop strategies that encourage customers to embrace innovations. He’s a specialist in ‘rapid prototyping’ and ‘speedy simulations’ to more effectively manage innovation risks and on managing ‘innocentives’—incentives for innovation.
He lectures and consults on these themes at several MIT executive education programs, overseas business schools and corporate workshops worldwide, showing audiences how to become more innovative and control costs without jeopardizing either their internal culture or their business model. He’s been a Merrill Lynch Forum Innovation Fellow and executive director of the Merrill Lynch Innovation Grants Competition.
Michael’s book, Serious Play, remains a bestseller for the Harvard Business School Press, and has been translated into more than seven languages. It describes the kind of environment that cultivates innovation and discusses how the most successful innovation companies use simulations, prototypes and models to permanently changed the way we do business.
Mr. Schrage also authored the critically acclaimed Shared Minds: The New Technologies of Collaboration (Random House 1990), the first book to explore both the tools and dynamics of successful collaboration in business, science and the arts. Both Serious Play and Shared Minds have been adopted as standard business school and undergraduate texts.
A senior advisor to MIT’s Securities Studies Program, Mr. Schrage is increasingly in demand as an expert on national security issues. He has consulted for the National Security Council and the Pentagon’s Office of Net Assessment to share his expertise on command and control, intelligence, analysis, and systems design.
Michael Schrage is the former director of Ticketmaster. He has advised numerous Fortune 500 companies and contributed to many business strategy and technology publications. Mr. Schrage has a patent pending for non-Internet-related point-of-purchase network technology and is collaborating on the development of a new drug delivery technology.
Credentials · Codirector of MIT’s Media Lab E-Markets Initiative · Executive Director of Merrill Lynch’s Innovation Grants Competition · Columnist for Fortune, CIO, and Sales & Marketing Management; former columnist for The Los Angeles Times and ComputerWorld · Recipient, Doblin Prize, “The Culture(s) of Prototyping”
· Patent pending for “Telepons,” a networked, point-of-sale paperless coupon
Michael Schrage is one of the world’s leading experts on the economics of innovation. He helps companies worldwide design innovation processes that maximize return on investment by managing the links between innovation, the supply chain and the customer cost-effectively. Mr. Schrage is a research associate at MIT Media Lab and author of the groundbreaking book, Serious Play: How the World’s Best Companies Simulate to Innovate (Harvard Business School Press, 2000).
When the marketplace is so glutted with innovation, how do you guarantee that your inventions deliver the expected paybacks? Mr. Schrage helps companies understand how their inventions will affect customer relationships and develop strategies that encourage customers to embrace innovations. He’s a specialist in ‘rapid prototyping’ and ‘speedy simulations’ to more effectively manage innovation risks and on managing ‘innocentives’—incentives for innovation.
He lectures and consults on these themes at several MIT executive education programs, overseas business schools and corporate workshops worldwide, showing audiences how to become more innovative and control costs without jeopardizing either their internal culture or their business model. He’s been a Merrill Lynch Forum Innovation Fellow and executive director of the Merrill Lynch Innovation Grants Competition.
Michael’s book, Serious Play, remains a bestseller for the Harvard Business School Press, and has been translated into more than seven languages. It describes the kind of environment that cultivates innovation and discusses how the most successful innovation companies use simulations, prototypes and models to permanently changed the way we do business.
Mr. Schrage also authored the critically acclaimed Shared Minds: The New Technologies of Collaboration (Random House 1990), the first book to explore both the tools and dynamics of successful collaboration in business, science and the arts. Both Serious Play and Shared Minds have been adopted as standard business school and undergraduate texts.
A senior advisor to MIT’s Securities Studies Program, Mr. Schrage is increasingly in demand as an expert on national security issues. He has consulted for the National Security Council and the Pentagon’s Office of Net Assessment to share his expertise on command and control, intelligence, analysis, and systems design.
Michael Schrage is the former director of Ticketmaster. He has advised numerous Fortune 500 companies and contributed to many business strategy and technology publications. Mr. Schrage has a patent pending for non-Internet-related point-of-purchase network technology and is collaborating on the development of a new drug delivery technology.
Credentials · Codirector of MIT’s Media Lab E-Markets Initiative · Executive Director of Merrill Lynch’s Innovation Grants Competition · Columnist for Fortune, CIO, and Sales & Marketing Management; former columnist for The Los Angeles Times and ComputerWorld · Recipient, Doblin Prize, “The Culture(s) of Prototyping”
When the marketplace is so glutted with innovation, how do you guarantee that your inventions deliver the expected paybacks? Mr. Schrage helps companies understand how their inventions will affect customer relationships and develop strategies that encourage customers to embrace innovations. He’s a specialist in ‘rapid prototyping’ and ‘speedy simulations’ to more effectively manage innovation risks and on managing ‘innocentives’—incentives for innovation.
He lectures and consults on these themes at several MIT executive education programs, overseas business schools and corporate workshops worldwide, showing audiences how to become more innovative and control costs without jeopardizing either their internal culture or their business model. He’s been a Merrill Lynch Forum Innovation Fellow and executive director of the Merrill Lynch Innovation Grants Competition.
Michael’s book, Serious Play, remains a bestseller for the Harvard Business School Press, and has been translated into more than seven languages. It describes the kind of environment that cultivates innovation and discusses how the most successful innovation companies use simulations, prototypes and models to permanently changed the way we do business.
Mr. Schrage also authored the critically acclaimed Shared Minds: The New Technologies of Collaboration (Random House 1990), the first book to explore both the tools and dynamics of successful collaboration in business, science and the arts. Both Serious Play and Shared Minds have been adopted as standard business school and undergraduate texts.
A senior advisor to MIT’s Securities Studies Program, Mr. Schrage is increasingly in demand as an expert on national security issues. He has consulted for the National Security Council and the Pentagon’s Office of Net Assessment to share his expertise on command and control, intelligence, analysis, and systems design.
Michael Schrage is the former director of Ticketmaster. He has advised numerous Fortune 500 companies and contributed to many business strategy and technology publications. Mr. Schrage has a patent pending for non-Internet-related point-of-purchase network technology and is collaborating on the development of a new drug delivery technology.
Credentials · Codirector of MIT’s Media Lab E-Markets Initiative · Executive Director of Merrill Lynch’s Innovation Grants Competition · Columnist for Fortune, CIO, and Sales & Marketing Management; former columnist for The Los Angeles Times and ComputerWorld · Recipient, Doblin Prize, “The Culture(s) of Prototyping”
· Patent pending for “Telepons,” a networked, point-of-sale paperless coupon
2010