Ed Bernacki
Ed Bernacki is fascinated with ideas and how people can develop their capacity to work with ideas in more innovative ways.He started the Idea Factory in 1996 to help people do just that. Through his workshops, keynotes and uniquely designed publications, he takes the jargon and mystery out of innovation and creativity and replaces it with clear and concise roadmap for fostering innovative thinking. His wrote his book Wow! That's a Great Idea! on the premise that many great ideas exist in our organizations but they remain buried due to the lack of processes to develop them. Professional Marketing said this of the book: Looking like a Tom Peters book covered in copy writer-gone-mad sales slogans, it would be easy to dismiss this book as lightweight and irrelevant. But there is so little material around that provides a simple and pragmatic introduction to developing creativity, and you feel compelled to give it a go. This is the goal: leave people feeling engaged and empowered to tackle their challenges in a more innovative way. The Idea Factory walks the innovation talk as well. The Navigator Guide publications left the editor of Inc. Magazine saying, Once in a while an idea surfaces that makes me wonder, ˜Why didn't I think of that? The Conference Navigator Guides often change the way people participate in a conference: from making notes that they never look at again to listening actively and acting on their insights and ideas afterwards. Ed's specialty is innovation in the service sector, ranging from Associations to the public sector to the professional sector. We know that manufacturing businesses have R&D groups to find new ideas, but where do service businesses get their ideas from? What is for the service sector? By default, it is marketing people who may lack the advanced skills and strategies for managing ideas. He believes that communication people need a capacity to innovate defined as: Insights, Execution and Execution. Communicators must be able to harness insights to shape great ideas, and then design the full experience for the user of the idea. Anything less is just mediocrity.
Ed Bernacki is fascinated with ideas and how people can develop their capacity to work with ideas in more innovative ways.He started the Idea Factory in 1996 to help people do just that. Through his workshops, keynotes and uniquely designed publications, he takes the jargon and mystery out of innovation and creativity and replaces it with clear and concise roadmap for fostering innovative thinking. His wrote his book Wow! That's a Great Idea! on the premise that many great ideas exist in our organizations but they remain buried due to the lack of processes to develop them. Professional Marketing said this of the book: Looking like a Tom Peters book covered in copy writer-gone-mad sales slogans, it would be easy to dismiss this book as lightweight and irrelevant. But there is so little material around that provides a simple and pragmatic introduction to developing creativity, and you feel compelled to give it a go. This is the goal: leave people feeling engaged and empowered to tackle their challenges in a more innovative way. The Idea Factory walks the innovation talk as well. The Navigator Guide publications left the editor of Inc. Magazine saying, Once in a while an idea surfaces that makes me wonder, ˜Why didn't I think of that? The Conference Navigator Guides often change the way people participate in a conference: from making notes that they never look at again to listening actively and acting on their insights and ideas afterwards. Ed's specialty is innovation in the service sector, ranging from Associations to the public sector to the professional sector. We know that manufacturing businesses have R&D groups to find new ideas, but where do service businesses get their ideas from? What is for the service sector? By default, it is marketing people who may lack the advanced skills and strategies for managing ideas. He believes that communication people need a capacity to innovate defined as: Insights, Execution and Execution. Communicators must be able to harness insights to shape great ideas, and then design the full experience for the user of the idea. Anything less is just mediocrity.
