Evelyn Clark
APR
WA, USThousands of executives, top-flight sales leaders and savvy marketers have learned—with Evelyn Clark’s help—how to identify, create and deliver messages that stick in audiences’ minds. An author, workshop/retreat leader and keynoter, Evelyn applies the Corporate Storytelling® system to help clients address their most urgent needs, such as, winning stakeholder buy-in, galvanizing employee support, strengthening teamwork, fueling growth and increasing sales.
Author of Around the Corporate Campfire: How Great Leaders Use Stories to Inspire Success, Evelyn Clark conducts customized workshops, facilitates retreats, and develops values-based stories for premier organizations such as Microsoft and World Vision. She has developed results-oriented communications for a range of clients, both as an independent business owner and as vice president of a Seattle public relations agency. The contributing writer/corporate storyteller for the book TechnoBrands, she also is a contributor to Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results as well as Paul Smith’s new book, Lead with a Story, and she wrote Joys of the Journey, a corporate history commissioned by Western Wireless’ founders.
Around the Corporate Campfire has been published in India as well as the U.S., translated into Chinese, and is scheduled for release in Russia, Taiwan and Korea. Both the book and Evelyn’s work have received wide coverage in regional and global media, including Financial Times of London, New Delhi’s Business Standard, Singapore’s Weekend Today, Europe’s Universum, The Seattle Times, Storytelling magazine, MPI One+, Reader’s Digest—Asia, The Costco Connection, and Fast Company.
A featured presenter for a wide range of organizations, Evelyn Clark has delivered keynotes and led management retreats for Microsoft’s Global Enterprise Marketing Partner Advisory Council, Merck, NASA’s Jet Propulsion Lab, Bank of Austria/UniCredit Group, VeriSign, and National Reconnaissance Office. She’s also delivered customized programs for a number of professional organizations, including Association for Fundraising Professionals’ international conference. A founding faculty member of The International Storytelling Center, she was a featured speaker at the 2007 Singapore Storytelling Festival and the Asian Storytelling Congress, and led the master class at the 2007 European Storytelling Congress.
An award-winning communicator with a B.A. from the University of Washington, Evelyn Clark began her career as broadcast news editor for the Associated Press. She earned accreditation from the Public Relations Society of America and has served on the leadership team for a number of professional and community organizations. She most recently served on the Board of Trustees of the Northwest Kidney Centers, the world pioneer in home-based kidney dialysis.
Thousands of executives, top-flight sales leaders and savvy marketers have learned—with Evelyn Clark’s help—how to identify, create and deliver messages that stick in audiences’ minds. An author, workshop/retreat leader and keynoter, Evelyn applies the Corporate Storytelling® system to help clients address their most urgent needs, such as, winning stakeholder buy-in, galvanizing employee support, strengthening teamwork, fueling growth and increasing sales.
Author of Around the Corporate Campfire: How Great Leaders Use Stories to Inspire Success, Evelyn Clark conducts customized workshops, facilitates retreats, and develops values-based stories for premier organizations such as Microsoft and World Vision. She has developed results-oriented communications for a range of clients, both as an independent business owner and as vice president of a Seattle public relations agency. The contributing writer/corporate storyteller for the book TechnoBrands, she also is a contributor to Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results as well as Paul Smith’s new book, Lead with a Story, and she wrote Joys of the Journey, a corporate history commissioned by Western Wireless’ founders.
Around the Corporate Campfire has been published in India as well as the U.S., translated into Chinese, and is scheduled for release in Russia, Taiwan and Korea. Both the book and Evelyn’s work have received wide coverage in regional and global media, including Financial Times of London, New Delhi’s Business Standard, Singapore’s Weekend Today, Europe’s Universum, The Seattle Times, Storytelling magazine, MPI One+, Reader’s Digest—Asia, The Costco Connection, and Fast Company.
A featured presenter for a wide range of organizations, Evelyn Clark has delivered keynotes and led management retreats for Microsoft’s Global Enterprise Marketing Partner Advisory Council, Merck, NASA’s Jet Propulsion Lab, Bank of Austria/UniCredit Group, VeriSign, and National Reconnaissance Office. She’s also delivered customized programs for a number of professional organizations, including Association for Fundraising Professionals’ international conference. A founding faculty member of The International Storytelling Center, she was a featured speaker at the 2007 Singapore Storytelling Festival and the Asian Storytelling Congress, and led the master class at the 2007 European Storytelling Congress.
An award-winning communicator with a B.A. from the University of Washington, Evelyn Clark began her career as broadcast news editor for the Associated Press. She earned accreditation from the Public Relations Society of America and has served on the leadership team for a number of professional and community organizations. She most recently served on the Board of Trustees of the Northwest Kidney Centers, the world pioneer in home-based kidney dialysis.
The Power of Story for Leaders
This course guides leaders and management teams in developing values-based stories that will captivate internal and/or external audiences and propel the organization toward its vision. Executives, managers and employee groups all reap valuable benefits from understanding--and learning to unleash--the power of story. After analyzing their organization's culture and core values, participants clarify their own roles in helping the organization achieve its goals and then identify stories that...
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