
Dustan Woodhouse
Thirty years of high-trust sales experience. Five years leading a national organization of 2,000 sales professionals. Real-world lessons on leadership, communication, decision-making, and performance.
Dustan Woodhouse is a speaker, best-selling author, coach, and former president of one of Canada's largest sales organizations.
Over a career spanning more than 30 years, Dustan has built, led, coached, and trained high-performing sales professionals while navigating the constant evolution of business, technology, communication, and consumer behaviour.
Beginning on the front lines of sales, Dustan spent decades mastering the art of trust-based communication through thousands of telephone conversations, in-person meetings, and since 2020 - video conversations.
He later went on to lead a national organization of nearly 2,000 sales professionals, helping guide significant growth while working closely with entrepreneurs, executives, and leadership teams across the country.
Today, Dustan speaks on leadership, human behaviour, communication, accountability, decision-making, sales performance, and the growing impact of artificial intelligence on the way we live, work and interact. His presentations combine practical business experience, behavioural insights, humour, and real-world stories that audiences immediately connect with.
Known for delivering substance over motivation, Dustan challenges conventional thinking while providing practical frameworks audiences can apply immediately.
His sessions are always unique, engaging, thought-provoking, and designed to create lasting impact long after the event concludes.
Whether speaking to executives, entrepreneurs, sales teams, financial professionals, or emerging leaders, Dustan helps audiences better understand themselves, communicate more effectively, make better decisions, and perform at a higher level in an increasingly complex world.
As the author of multiple (best-selling in their Amazon niche) books and host of a long-running industry podcast, Dustan continues to share lessons learned from the front lines of business, leadership, and human performance with audiences across North America
Dustan Woodhouse is a speaker, best-selling author, coach, and former president of one of Canada's largest sales organizations.
Over a career spanning more than 30 years, Dustan has built, led, coached, and trained high-performing sales professionals while navigating the constant evolution of business, technology, communication, and consumer behaviour.
Beginning on the front lines of sales, Dustan spent decades mastering the art of trust-based communication through thousands of telephone conversations, in-person meetings, and since 2020 - video conversations.
He later went on to lead a national organization of nearly 2,000 sales professionals, helping guide significant growth while working closely with entrepreneurs, executives, and leadership teams across the country.
Today, Dustan speaks on leadership, human behaviour, communication, accountability, decision-making, sales performance, and the growing impact of artificial intelligence on the way we live, work and interact. His presentations combine practical business experience, behavioural insights, humour, and real-world stories that audiences immediately connect with.
Known for delivering substance over motivation, Dustan challenges conventional thinking while providing practical frameworks audiences can apply immediately.
His sessions are always unique, engaging, thought-provoking, and designed to create lasting impact long after the event concludes.
Whether speaking to executives, entrepreneurs, sales teams, financial professionals, or emerging leaders, Dustan helps audiences better understand themselves, communicate more effectively, make better decisions, and perform at a higher level in an increasingly complex world.
As the author of multiple (best-selling in their Amazon niche) books and host of a long-running industry podcast, Dustan continues to share lessons learned from the front lines of business, leadership, and human performance with audiences across North America
10@10
Format: 20, 30, 45, 60, or 75 minute keynote
This program is perfect for:
Anyone tasked with high-trust transactions that tend to begin with an...
Rep By Rep
Format: 30, 45, 60 minute keynote - Based on my new book (2026) by the same title
This program is perfect for:
Event planners who love a book giveaway built in!
Human Performance in a Rapidly Changing World - Workshop
Human Performance in a Rapidly Changing World
This is a 1-2 day workshop designed for organizations seeking a single presenter capable of delivering 4-8 hours of engaging, practical content.
Technology is accelerating.
Artificial intelligence...


