Cassandra Hill
CFE,CHA
NC, USA PERFORMANCE CULTURE ARCHITECT… Cassandra ignites franchisors, franchisees, and hospitality leaders to design people‑first cultures. Audiences leave with tools to build trust, bridge generations, and apply emotional intelligence to create positive, measurable change. Cassandra sees people!
As CEO of Suite Dreams Hospitality Consultants and Executive Director of the Choice Hotels Owners Council (CHOC), Cassandra connects franchisors, franchisees, hospitality brands, and associations to cultivate people-first performance cultures. She represents over 4,000 hotels and acts as a key liaison between franchise owners and senior franchisor leadership, providing a firsthand view of the real-world challenges and opportunities that influence trust, profitability, and growth.
Building on her doctorate in organizational development and extensive experience in hospitality and franchising, Cassandra's work operates at the crossroads of strategy and human connection. She assists leaders in strengthening franchisor–franchisee relationships, managing generational differences within their teams, and transforming emotional intelligence into daily choices that improve culture, guest satisfaction, and community involvement.
Audiences describe Cassandra's style as warm, candid, honest, and highly practical. Her keynotes and programs blend stories from hotel ownership, association leadership, and brand–owner relations with clear, actionable frameworks leaders can implement immediately, whether they manage a single property, a multi-unit portfolio, or a complex organization. When organizations face critical decision points, they turn to Cassandra to facilitate honest conversations, build lasting bridges among stakeholders, and chart a path toward a stronger future.
As CEO of Suite Dreams Hospitality Consultants and Executive Director of the Choice Hotels Owners Council (CHOC), Cassandra connects franchisors, franchisees, hospitality brands, and associations to cultivate people-first performance cultures. She represents over 4,000 hotels and acts as a key liaison between franchise owners and senior franchisor leadership, providing a firsthand view of the real-world challenges and opportunities that influence trust, profitability, and growth.
Building on her doctorate in organizational development and extensive experience in hospitality and franchising, Cassandra's work operates at the crossroads of strategy and human connection. She assists leaders in strengthening franchisor–franchisee relationships, managing generational differences within their teams, and transforming emotional intelligence into daily choices that improve culture, guest satisfaction, and community involvement.
Audiences describe Cassandra's style as warm, candid, honest, and highly practical. Her keynotes and programs blend stories from hotel ownership, association leadership, and brand–owner relations with clear, actionable frameworks leaders can implement immediately, whether they manage a single property, a multi-unit portfolio, or a complex organization. When organizations face critical decision points, they turn to Cassandra to facilitate honest conversations, build lasting bridges among stakeholders, and chart a path toward a stronger future.
