Troy Harrison

A Speaker Your Audience Will Remember. A Framework They’ll Actually Use.

Troy Harrison The Sales Navigator™

Troy Harrison doesn’t deliver motivational speeches. He delivers working sessions — built on a four-layer framework that gives your attendees a clear picture of their sales organization, what’s broken in it, and what to do about it.

While most sales trainers teach techniques to individual salespeople, Troy Harrison builds complete sales organizations — helping B2B owners hire better, manage smarter, and sell more effectively in the modern buying environment. No scripts. No manipulation. No franchise. Just one expert, one philosophy, and results that hold.

Here is what I believe, and have believed for thirty-six years in this profession: the problem is almost never the salespeople.

It’s the system they’re operating in. The structure that was assembled rather than designed. The compensation plan that rewards the wrong behaviors. The hiring process that runs on gut feel and optimism. The sales approach that hasn’t been updated since the internet changed everything about how buyers make decisions.

How I Got Here

I didn’t start as a consultant. I started as a salesperson — and I was competitive enough about it to spend fifteen years in frontline sales and sales management before I ever considered teaching anyone else.

During that time, I built what became a two-time consecutive National Champion sales force, developed and hired six President’s Club winners, and earned two National Champion Sales Manager awards. I wasn’t collecting credentials. I was learning, often the hard way, what actually separates a high-performing sales organization from one that perpetually underperforms — and why the answer is almost never what most people assume.

I founded The Sales Navigator in 2004 in Mission, Kansas. Since then, I’ve worked with hundreds of B2B companies across the United States, Canada, Europe, and the Middle East — twenty-three countries in all. The industries have ranged from high technology to heavy equipment, from architecture to animal feed, from medical services to industrial distribution. The framework adapts. The fundamentals don’t.

I speak at national and regional conferences, trade association conventions, and corporate events across North America and Europe, and am a featured speaker for Vistage Worldwide, the world’s largest CEO peer advisory organization. My rebooking rate has consistently exceeded 80 percent in an industry that averages 30. I mention this not to brag about it, but because I think it tells you something important: the people who bring me in tend to find that what I deliver is actually useful.

I’ve published more than 400 articles on selling, sales management, hiring, and sales culture, and have written The Weekly Navigator continuously since 2004 — making it one of the longest-running sales newsletters in the country. My first book, Sell Like You Mean It! (2006), took a buyer-centric approach to professional selling at a time when most of the industry was still pushing manipulation-based techniques. My second, The Pocket Sales Manager(2015), distilled sales management into its most essential principles. My third book, The Navigator’s Chart™, is forthcoming in 2026 and is the fullest expression of the framework I’ve spent three decades developing.

Outside the Work

I live in Mission, Kansas with my wife Holly.

Away from work, I’m a committed car enthusiast — my projects have ranged from building vintage hot rods to full restorations to driving oval track race cars. I’m also a bourbon connoisseur and an enthusiastic cook who is, at some point, going to write a cookbook for men. The sales profession and the culinary arts share at least one important principle: the right preparation makes everything that follows easier.