Niraj Kapur

Niraj Kapur

ALD, UK

Niraj equips audiences with modern sales and LinkedIn strategies rooted in real experience. Attendees gain practical tools to boost confidence, overcome objections, grow influence online, and close more deals with authenticity and ethical persuasion.

Niraj Kapur is an internationally recognized sales coach, LinkedIn trainer, bestselling author, and keynote speaker with more than 23 years of corporate sales experience. After years of leading sales teams in London and around the world, he founded Everybody Works in Sales, a training and coaching business that helps individuals, teams, and organizations succeed in a competitive sales environment.


Niraj’s book Everybody Works in Sales became an international bestseller, and LinkedIn has honored him as a Top Voice in Sales — an award given to only a handful of voices globally each year.


He has delivered sales and LinkedIn training to 500+ businesses, startups, and teams across the UK, Europe, USA, and Canada, including training for clients like Sainsbury’s, Barclays, and Google. His speaking style blends authentic storytelling with actionable tactics, helping audiences overcome imposter syndrome, improve outreach, and build sustainable pipelines. He has spoken at events such as the Salesforce Sales Summit (London), Top Sales Summit (Portugal), and TEDxNewtownabbey on topics including sales performance, vulnerability in business, and how to master LinkedIn for growth.


Niraj currently lives in Northern Ireland and works with leaders and teams worldwide to elevate their sales effectiveness, digital presence, and confidence in selling — ethically, strategically, and with human connection at the core.


  • Global Recognition:
    • Named a Top Sales Influencer in the World to Follow by Salesforce (2021–2025).
    • Recognized by LinkedIn as a Top Voice in Sales (2021–2026).
  • Training & Partnerships:
    • Trained over 500 businesses, including major corporations like Sainsbury’s, Terex, Exertis, and Quigg Golden.
    • Hired by more than 50 organizations, with engagements at events such as TEDx Newtonabbey, Salesforce, Top Sales Summit, Booking Managers Summit, Social Media Fest, and Belfast Marketing Meet Up.

Niraj Kapur is an internationally recognized sales coach, LinkedIn trainer, bestselling author, and keynote speaker with more than 23 years of corporate sales experience. After years of leading sales teams in London and around the world, he founded Everybody Works in Sales, a training and coaching business that helps individuals, teams, and organizations succeed in a competitive sales environment.


Niraj’s book Everybody Works in Sales became an international bestseller, and LinkedIn has honored him as a Top Voice in Sales — an award given to only a handful of voices globally each year.


He has delivered sales and LinkedIn training to 500+ businesses, startups, and teams across the UK, Europe, USA, and Canada, including training for clients like Sainsbury’s, Barclays, and Google. His speaking style blends authentic storytelling with actionable tactics, helping audiences overcome imposter syndrome, improve outreach, and build sustainable pipelines. He has spoken at events such as the Salesforce Sales Summit (London), Top Sales Summit (Portugal), and TEDxNewtownabbey on topics including sales performance, vulnerability in business, and how to master LinkedIn for growth.


Niraj currently lives in Northern Ireland and works with leaders and teams worldwide to elevate their sales effectiveness, digital presence, and confidence in selling — ethically, strategically, and with human connection at the core.


  • Global Recognition:
    • Named a Top Sales Influencer in the World to Follow by Salesforce (2021–2025).
    • Recognized by LinkedIn as a Top Voice in Sales (2021–2026).
  • Training & Partnerships:
    • Trained over 500 businesses, including major corporations like Sainsbury’s, Terex, Exertis, and Quigg Golden.
    • Hired by more than 50 organizations, with engagements at events such as TEDx Newtonabbey, Salesforce, Top Sales Summit, Booking Managers Summit, Social Media Fest, and Belfast Marketing Meet Up.

How to Remove your Roadblocks Selling is about mindset

Selling is about mindset, if you feel that it is a sleazy word you will portray that to your client. Understanding what is holding you back and developing a style that is in line with your values and personality will create a sense of confidence when selling.

It’s not all about closing

So many businesses focus on the end goal, the close, that they often fail at the first hurdle by not opening a deal correctly. In a competitive marketplace you need to stand out, you need to show that you understand the industry, the customer and the individual or group you are wishing to work with.

Lessons learned – the hard way

Niraj takes audiences on his journey through a career in sales. A rollercoaster of highs and lows, Niraj shares valuable insights into what is great, and not so great, about why sales are important and the lessons learned.

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