Colby Goodman
Colby Goodman helps organizations increase relevance, strengthen loyalty, and drive measurable growth by showing leaders the science behind why people choose, stay, and engage—and how to apply it immediately.
Colby Goodman is a keynote speaker and growth strategist who helps organizations understand why people stay, buy, and belong - and how to design experiences that make them do all three.
Known for his dynamic delivery and research-driven insights, Colby translates complex behavioral science into practical strategies leaders can immediately apply. His work centers on a simple but powerful truth: relevance creates value, and value creates loyalty.
As Director of Membership Growth, Retention & Experience for one of the nation’s largest homebuilding associations, he leads integrated sales, marketing, and engagement teams responsible for driving measurable growth and member value. His strategies have helped organizations strengthen loyalty, increase engagement, and elevate brand perception across competitive markets.
He is the creator of the Relevance → Value → Experience framework (RVE Framework™), a model leaders use to evaluate how their organizations show up, stand out, and stay meaningful to the people they serve.
On stage, Colby blends strategic insight, real-world examples, and energizing storytelling to challenge assumptions, shift mindsets, and equip audiences with tools they can use immediately.
Audiences consistently describe his sessions as insightful, engaging, and immediately applicable.
Colby Goodman is a keynote speaker and growth strategist who helps organizations understand why people stay, buy, and belong - and how to design experiences that make them do all three.
Known for his dynamic delivery and research-driven insights, Colby translates complex behavioral science into practical strategies leaders can immediately apply. His work centers on a simple but powerful truth: relevance creates value, and value creates loyalty.
As Director of Membership Growth, Retention & Experience for one of the nation’s largest homebuilding associations, he leads integrated sales, marketing, and engagement teams responsible for driving measurable growth and member value. His strategies have helped organizations strengthen loyalty, increase engagement, and elevate brand perception across competitive markets.
He is the creator of the Relevance → Value → Experience framework (RVE Framework™), a model leaders use to evaluate how their organizations show up, stand out, and stay meaningful to the people they serve.
On stage, Colby blends strategic insight, real-world examples, and energizing storytelling to challenge assumptions, shift mindsets, and equip audiences with tools they can use immediately.
Audiences consistently describe his sessions as insightful, engaging, and immediately applicable.
The Relevance Imperative
Format: 45 min. keynote
This program is perfect for:
- Associations, leadership teams, and organizations focused on growth, retention, and long-term relevance.
Organizations don’t struggle because they lack tactics - they struggle because they’ve lost relevance.
In this keynote, Colby Goodman reveals the hidden drivers behind why people choose, trust, and stay with an...
Why they choose you, and why they don’t.
Format: _ minute [keynote, workshop, breakout, etc..]
This program is perfect for:
- Organizations competing for attention, loyalty, or market relevance in crowded environments.
Why they choose you, and why they don’t.
The hidden decisions behind loyalty, trust, and preference:
Every day, people make decisions about where to invest their time,...
Belonging Is a Growth Strategy
Format: 45 min. - Culture, Retention, and Loyalty Keynote
This keynote can be tailored for member/customer retention and loyalty -or- for organizational (employee) culture
This program is perfect for:
- Organizations, associations, and leadership teams focused on retention, engagement, culture, and sustainable growth.
Belonging Is a Growth Strategy: The...
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