Shira Abel

Shira Abel doesn't just understand marketing, she understands how people think. As Founder of Hunter & Bard, creator of The Perception Formula, and Lecturer at UC Berkeley's Sutardja Center for Entrepreneurship and Technology, Shira has built her career by helping people break through the noise and be seen the way they truly deserve. Her innovative approaches have made her a sought-after advisor for businesses ranging from startups to global enterprises.

With over 25 years in the trenches of strategic marketing, sales, and change management, Shira knows firsthand how frustrating it is to be misunderstood or underestimated, because she's been there herself. But she's discovered something powerful: perception isn't set in stone. And once you understand how people make snap judgments, you can flip the script and take control of your narrative.

This insight has made Shira a catalyst for companies ready to transform how they're perceived. She's shared her wisdom at industry giants like AXA, Allianz, and Samsung, while implementing transformative strategies for global leaders including UL, JLL, and Siemens. Her approach isn't about creating false impressions, it's about aligning perception with reality.

Shira's influence extends beyond the corporate world into academia, where she serves as a Lecturer at UC Berkeley, shaping the next generation of marketing innovators. Her international speaking engagements, from conferences to universities, have cemented her status as a thought leader in marketing strategy and business growth. Additionally, her volunteer work as a Startup Mentor with USAID in Macedonia and Ukraine demonstrates her dedication to leveraging her expertise for global development.

Drawing from her extensive experience and holding an Executive MBA from the prestigious Kellogg School of Management at Northwestern University, Shira brings a unique blend of academic rigor and real-world expertise to her presentations. Her approach combines analytical depth with creative problem-solving, offering audiences a fresh perspective on how people think.

With Shira Abel, audiences acquire a roadmap for success, backed by years of proven results and a deep understanding of how perception shapes business outcomes. Her talks inspire, educate, and most importantly, drive real change, making her an invaluable asset for any organization looking to thrive in today's dynamic business landscape.