Paul M. Caffrey
Discover the Hidden Habits Elite Sales Professionals Use to Outperform the Competition
How do elite sales professionals outperform the competition? They do “The Work Before the Work”, it’s the piece of the puzzle that most people miss. Share the “Hidden” habits with your sales team today, and watch their sales results soar tomorrow.
If you’re seeking a speaker to make your prospecting & sales approaches more effective while also captivating your audience, Paul M. Caffrey is the unparalleled choice.
Paul’s expertise in sales and prospecting is not just theoretical but steeped in the practical wisdom and strategies outlined in his influential book he co-authored with Phil M. Jones, “The Work Before the Work, The Hidden Habits Elite Sales Professionals Use to Outperform the Competition”.
Released in 2022, the book was written over a three year period and goes deep on what it takes to become a top performing sales professional. This work was the culmination of Paul’s 14 year sales career (Selling Microsoft Cloud, Salesforce & Saas); he became somewhat of a sales philosopher, constantly taking on new concepts and ideas from books and leaders in the sales industry. Keeping what sold more and discarding what didn’t.
Today, The Work Before the Work is operationalising repeatable, scalable and predictable sales processes for startups. It’s helping Account Executives in top tier Saas companies prospect better and sell more. It’s helping sales leaders improve the performance of their sales teams. As a result Paul continues to gain insights into the reality of today’s sales challenges, making him a vital resource for any team looking to improve their sales results.
Preparation really is the missing piece of the puzzle when it comes to elite sales performance. Paul opens people’s eyes to their potential to leverage this and make the most of the opportunities that come into their world.
His presentations are a blend of compelling storytelling, actionable insights, and real-world case studies that keep the audience engaged and inspired.
If your aim is to host an event where your audience not just learns but leaves equipped with actionable strategies for increasing sales results, Paul M. Caffrey is your ideal speaker. He brings a dynamic, insightful perspective to mastering sales preparation, making him an invaluable addition to any event focused on sales excellence.
How do elite sales professionals outperform the competition? They do “The Work Before the Work”, it’s the piece of the puzzle that most people miss. Share the “Hidden” habits with your sales team today, and watch their sales results soar tomorrow.
If you’re seeking a speaker to make your prospecting & sales approaches more effective while also captivating your audience, Paul M. Caffrey is the unparalleled choice.
Paul’s expertise in sales and prospecting is not just theoretical but steeped in the practical wisdom and strategies outlined in his influential book he co-authored with Phil M. Jones, “The Work Before the Work, The Hidden Habits Elite Sales Professionals Use to Outperform the Competition”.
Released in 2022, the book was written over a three year period and goes deep on what it takes to become a top performing sales professional. This work was the culmination of Paul’s 14 year sales career (Selling Microsoft Cloud, Salesforce & Saas); he became somewhat of a sales philosopher, constantly taking on new concepts and ideas from books and leaders in the sales industry. Keeping what sold more and discarding what didn’t.
Today, The Work Before the Work is operationalising repeatable, scalable and predictable sales processes for startups. It’s helping Account Executives in top tier Saas companies prospect better and sell more. It’s helping sales leaders improve the performance of their sales teams. As a result Paul continues to gain insights into the reality of today’s sales challenges, making him a vital resource for any team looking to improve their sales results.
Preparation really is the missing piece of the puzzle when it comes to elite sales performance. Paul opens people’s eyes to their potential to leverage this and make the most of the opportunities that come into their world.
His presentations are a blend of compelling storytelling, actionable insights, and real-world case studies that keep the audience engaged and inspired.
If your aim is to host an event where your audience not just learns but leaves equipped with actionable strategies for increasing sales results, Paul M. Caffrey is your ideal speaker. He brings a dynamic, insightful perspective to mastering sales preparation, making him an invaluable addition to any event focused on sales excellence.
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