Luther Mallory

Luther Mallory is a renowned Artist Performance Coach, Keynote Speaker and Music Artist. He is an expert in teaching Stage Presence to Performing Artists and Business Professionals. His focus is on the psychological barriers holding people back from accessing their most fearless and confident selves on stage.

People are trapped in over-thinking and obsessive judgment whether they are performing on stage or in the board room at work. This is a massive barrier to audience connection. Luther's approach to performance is about reprogramming your brain to find the confidence, energy and guts to take risks and express yourself as a performer in a live setting. It's about breaking down your fear walls that are holding you back from accessing the most expressive and vulnerable version of yourself on stage and in your career. 

"I got my start coaching Artists and Performers because I spent 10 years on tour in a band, sleeping in a van with 6 guys in the West Edmonton Mall parking lot in Canadian January. I played 1000 shows across North America, had some hit songs, and developed methods to deal with the pressure, nerves, stress, over-thinking, and obsessive judgment so I could perform at my best on stage. Then, I started teaching the methods to Sales People, Executives, High-Achievers, and generally stressed out people and it made a dramatic difference in how they performed in their careers  and in their lives."

Luther is the Performance Coach for two of Canada’s most acclaimed music artist development programs - The JUNO Masterclass and CMI’s Artist Entrepreneur Programs in Toronto and Calgary.

Over the last decade, Luther has coached over 1000+ artists including JUNO Award and Polaris Prize winners, major label and independent artists of every genre, and more than 50 artists that have since achieved 1 million+ Spotify streams.