Afdhel Aziz
Expert on Inclusive Growth, Impact Innovation and Employee Engagement through Purpose
Afdhel Aziz, a former Fortune 500 executive, founded Conspiracy of Love, a Purpose consultancy advising global giants like Adidas, Coca Cola and Sephora on how to unlock business growth through positive societal impact . His journey began after surviving a tsunami in his native Sri Lanka, pushing him to seek a deeper purpose beyond climbing the corporate ladder. His best-selling book, "The Principles of Purpose," co-authored with Bobby Jones, earned acclaim for showcasing purpose as the 21st century's growth story. Aziz's speaking impact extends globally, with his insights shared at leading corporations like Disney, Microsoft, JP Morgan Chase, and The Gap, as well as at the United Nations, Cannes Lions and the Fast Company Innovation Festival. Aziz's prowess as an award-winning poet, writer, and documentary filmmaker underscores his fascination with the art and craft of creativity and storytelling.
Afdhel Aziz, a former Fortune 500 executive, founded Conspiracy of Love, a Purpose consultancy advising global giants like Adidas, Coca Cola and Sephora on how to unlock business growth through positive societal impact . His journey began after surviving a tsunami in his native Sri Lanka, pushing him to seek a deeper purpose beyond climbing the corporate ladder. His best-selling book, "The Principles of Purpose," co-authored with Bobby Jones, earned acclaim for showcasing purpose as the 21st century's growth story. Aziz's speaking impact extends globally, with his insights shared at leading corporations like Disney, Microsoft, JP Morgan Chase, and The Gap, as well as at the United Nations, Cannes Lions and the Fast Company Innovation Festival. Aziz's prowess as an award-winning poet, writer, and documentary filmmaker underscores his fascination with the art and craft of creativity and storytelling.
ELEVATING EMPLOYEE ENGAGEMENT: USING PURPOSE TO INSPIRE HEARTS AND MINDS TO UNLEASH THE INTRAPRENEURS AND DRIVE BETTER BUSINESS OUTCOMES
Today’s employees are looking for meaning – not just money. According to Gallup, only 30% of workers are engaged and motivated - but in companies that have a higher Purpose that number rises to 90%.
In this transformational talk, Afdhel Aziz shows you how to use the revolutionary GPS to Purpose framework to inspire and motivate your employees in a way that unleashes the 'Intrapreneurs' - those bold entrepreneurial employees who can supercharge positive growth inside a...
FINDING OPPORTUNITY IN CRISIS: HOW COMPANIES CAN UNLOCK ‘GROWTH THROUGH IMPACT’
We are living in the age of the 'Polycrisis' - a moment of societal overwhelm, when all the competing crises of climate, war, disease and economic recession have combined into one giant cloud hanging over society. But crisis creates opportunity - if companies are able to see that sustainability and inclusivity are actually some of the most essential and powerful pathways to growth.
How do they unlock this potential? By igniting purpose in their employees and finding...
UNLEASHING THE POWER OF IMPACT INNOVATION: HOW COMPANIES CAN GROW THROUGH SOLVING THE BIGGEST PROBLEMS ON THE PLANET
Traditional companies struggle to find ways to both optimise their current business- and discover and develop innovations that could unlock new pathways to growth. Today the leveling of the playing field in technology and finance means that there are an exponential number of disruptors that appear as threats every day. How can companies find ways to learn from these challengers - and apply their principles to stimulate their own innovations?
As a Forbes contributor,...
THE POWER OF INCLUSIVE GROWTH: HOW COMPANIES CAN GROW THROUGH EMBRACING DIVERSITY AND INCLUSION
Inclusivity is the best global growth strategy: today in an interconnected world, companies have the opportunity to grow by connecting with new consumers of every ethnicity, gender, ability, and background. But how can they authentically communicate and meet the needs of these consumers without making stupid multi-million dollar mistakes? How can they use DEI to draw on the rich cultural insights and understanding of their own multi-cultural employees to unlock new opportunities for...
GOOD IS THE NEW COOL: HOW BRANDS REACH MILLENNIAL AND GEN Z CONSCIOUS CONSUMERS BY BEING FORCES FOR GOOD
In this insightful and motivational talk based on his best-selling book ‘Good is the New Cool’ (co-authored with Bobby Jones), Afdhel Aziz shows how marketing (and marketers) can be a force for good and market to a new generation of Millennial and Gen-Z Conscious Consumers, by balancing profit with the ever-evolving needs of their consumers and communities. Aziz has spoken on this topic at companies like Levi’s, PepsiCo, Mondelez and many others.
Consumers say they are...
UNLEASHING YOUR MORAL IMAGINATION: HOW CREATIVITY CAN BE A FORCE FOR GOOD
Today, more than ever, creativity is needed if we are to take on some of the biggest challenges the planet faces.
But to do that we need to unleash a new type of creativity: the ‘moral imagination’, which sees the world as it be, not as it is, and comes up with new innovations and stories that help move the world forward.
From the Good Energy playbook that teaches Hollywood screenwriters how to weave positive climate change stories into...
Certifications & Awards
