Traci Schubert Barrett is a workplace and leadership expert. She is an international speaker, best-selling author of What If There’s More? Finding Significance Beyond Success, co-founder of HGTV: Home & Garden Television, and co-founder of Navigate the Journey, a business consulting firm.
As one of the founders of the popular television network HGTV, she enjoyed the amazing ride of taking a fledgling idea and turning it into a billion-dollar media empire. After decades in the media industry, Traci paved a new entrepreneurial path leading her to create the Strategic Life Map process.
With a Master's in Professional Psychology and over 30 years of business experience, Traci has a unique talent for driving meaningful change and fostering purpose-driven cultures. When Traci isn’t on stage, you can find her coaching C-suite executives and business leaders, helping them create greater impact in their work and lives.
Traci Schubert Barrett is a workplace and leadership expert. She is an international speaker, best-selling author of What If There’s More? Finding Significance Beyond Success, co-founder of HGTV: Home & Garden Television, and co-founder of Navigate the Journey, a business consulting firm.
As one of the founders of the popular television network HGTV, she enjoyed the amazing ride of taking a fledgling idea and turning it into a billion-dollar media empire. After decades in the media industry, Traci paved a new entrepreneurial path leading her to create the Strategic Life Map process.
With a Master's in Professional Psychology and over 30 years of business experience, Traci has a unique talent for driving meaningful change and fostering purpose-driven cultures. When Traci isn’t on stage, you can find her coaching C-suite executives and business leaders, helping them create greater impact in their work and lives.
HEALTHY AMBITION: HOW LEADERS ACHIEVE THEIR FULL POTENTIAL WITHOUT SACRIFICING WHAT MATTERS MOST
FORMAT: 90 Minute Keynote
Today’s elite organizations aren’t just asking “What’s next?” They’re asking, “How can we get to what’s next without sacrificing what matters most?” They know that scaling excellence requires more than just effort; it demands a new kind of ambition. Healthy Ambition is the essential framework that teaches leaders how to close the gap between high-functioning and next-level performance, without...
NEXT-LEVEL LEADERSHIP: REDEFINING AMBITION FOR THE MODERN LEADER
FORMAT: 90 Minute Keynote
Today’s leaders aren’t just expected to perform, they’re expected to evolve. And fast.
Next-Level Leadership is a keynote designed specifically for high-performing executives who are ready to challenge the ceiling of “good enough” and redefine success through a new lens: healthy, purpose-fueled ambition.
Traci Schubert Barrett, seasoned executive, leadership strategist, and...
FREEDOM TO SCALE: HEALTHY AMBITION FOR ENTREPRENEURS WHO WANT MORE, ON THEIR TERMS
FORMAT: 90 Minute Keynote
You’ve built a strong business. You’ve led well. And from the outside, it looks like everything is working.
But deep down, you may be wondering: What will it really take to grow this to the next level and will it cost me more than I’m willing to give?
Freedom to Scale is a keynote designed for high-performing entrepreneurs who are ready to scale with intention not...
9 recommend Traci
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Williamson Health Foundation
On-Site
L.W., 2025 Chair of Williamson, Inc.’s Women in Business Program and Executive Director, Williamson Health Foundation
“Our Women in Business mission is to inform, inspire and support the women in our community in their professional and personal growth. I cannot think of another message as relevant and applicable as the one Traci presented for our first women’s luncheon of the year as we strive to thrive in ’25! She challenged us in so many ways encouraging each of us to become driven by the right things! I have already begun to flip the script of my mindset to find myself in a greater purpose where I can put my fingerprints on great things.”
Williamson, Inc.
On-Site
L.B., Vice President of Engagement & Events, Williamson, Inc.
“From the moment I first chatted with Traci, I knew she would deliver an inspiring message to our Women in Business group. Traci was thorough in learning about our goals, professional in her communications, and incredibly easy to work with. She asked questions to ensure her message was crafted specifically to our needs. Multiple attendees from our sold-out crowd told me her words were exactly what they needed to hear. I cannot recommend Traci enough. She proved to be the perfect speaker for our first event of the year!”
NAWBO Nashville
On-Site
S.T., Membership Committee, NAWBO Nashville
Traci graciously spoke at National Association of Women Business Owners in Nashville. Traci's stories, quotables, and teaching points brought the room to life ... and the cameras out to take pictures of her slides with powerful illustrations. She was one of the most engaging speakers, especially "off stage" interacting with everyone in the room. Attendees departed with valuable insights they've continued to talk about. Traci was a dream to work with in being flexible, knowledgeable, and prepared. She communicated clearly as we planned for the meeting. Very easy to work with. We highly recommend her!
Catalyst Mastermind Collaborative
On-Site
S.P., Mastermind Community Leader, Catalyst Mastermind Collaborative
“Traci’s book and facilitation helps you see that you can speak life into the future you truly desire and want so bad to give yourself permission to live out. Having the author of the book come to speak to our group is a special treat and it was just that to have her in the room to share her life’s stories and lessons in person. The session was beautifully interactive just like a book club of old friends with Traci creating a space for the business owners in the room to share their experiences, their dreams, and desires to apply the tools Traci introduced.“
Bureau of Digital
On-Site
C.S., Owner, Bureau of Digital
“As someone who’s attended and organized hundreds of events, I know what I’m looking for in a great presenter. It’s a mix of personality, experience, insight and storytelling that leads to heads nodding, waves of laughter and the deep sighs of realization. It’s rare to find a speaker you don’t worry about accomplishing this. But Traci Barrett is one of those unique individuals who is both engaging and brutally honest in all the best ways. Get her on your stage; your audience will thank you.”
Avad3 Event Production
On-Site
C.M., Owner, Avad3 Event Production
"Over the course of this multi-day event, Traci captivated my attention more than any other presenter. As an event professional, I hear hundreds of CEOs, leaders, and professional speakers each year. Traci had me on the edge of my seat with how personable she presented. Traci brought the human element back into the room. Fireside chats, panels, and keynotes are all great, but Traci took the focus off the stage and helped us look inside ourselves."
Pinnacle Business Guides
On-Site
G.C., Co-Founder, Pinnacle Business Guides
“Traci CRUSHED IT when she spoke to our community of Pinnacle Business Guides! Our community has seen a lot of speakers, and few can hold the stage the way Traci did. Her humor, energy and spot on content had everyone hanging on each word and taking pictures of her slides as they did not want to miss a concept. If you are looking for a speaker that does the research and comes ready to connect with your audience, then you are ready for Traci. We all left with a determination to live a more intentional life with a greater meaning.“
Entrepreneurs' Organization
On-Site
T.M., Learning Chair, Entrepreneurs' Organization
“Through various local, regional, and global roles in the Entrepreneurs’ Organization, I have worked with many speakers and Traci exemplifies professionalism in every aspect. She was prepared, on time, present in the moment. She was an exceptional speaker on stage, communicating clearly with right amount of energy and relatability. Traci has great stories taken from her days at HGTV, her work with key clients and businesses, and her own life journey. She not only encourages professional growth but personal growth as well. Traci far exceeded our expectations.“
Anders CPAs
On-Site
J.S.P., Chief People Officer, Anders CPAs
"Traci is an exceptional presenter who delivered an inspiring and thought-provoking session on Why Our Work Matters at our all-firm meeting. Her expertise in finding meaning and purpose in our work was evident from the start, as she engaged our employees with insightful perspectives and actionable strategies. Throughout the session, Traci demonstrated a deep understanding of the importance of meaningful work and its impact on employee engagement, motivation, and overall well-being. Her passion for this topic was infectious, and our employees left feeling inspired and motivated to create more purposeful experiences in their lives. Traci brought a high level of professionalism, enthusiasm, and authenticity to her presentation. She tailored her message to meet the needs of our employees, and her delivery was both engaging and impactful. I highly recommend Traci to any organization seeking a dynamic and knowledgeable speaker who can inspire their team to find greater meaning in their work. It was a pleasure to have her present to our employees.”











