Ann Amati

Tech conference speaker Ann Amati delivers high-impact revenue-growth insights to B2B companies through DIY-oriented talks. She is a 20+ year veteran of small-venture revenue consulting.

After watching several tech-founder clients achieve their goal of successfully selling their companies following her involvement, Ann recognized why her work had such a powerful impact.

She now "gives back" rather than consults. Her conference sessions allow a greater number of tech founders to:

• shift their mindsets,
• apply simple tools that drive revenue, and
• enjoy sustainable growth.

Ideal audience: Bootstrapped founders of niche-market B2B tech firms with revenues under $10 mil.

Pain point: Stalled growth (often starts shortly after founder delegates Sales).

Hidden problem: By accidentally delegating Sales “wrong,” the average software founder steps into a common trap that lets revenue barriers grow silently in the company’s blind spot.

Ann Amati advises the use of proven DIY tools that abolish blind spots and re-start organic revenue growth.





She exposes the lunacy of

• basing growth plans on assumptions about what drives revenues, then
• expecting the return on those assumptions to be revenue growth!





Sheer lunacy, yet most companies do exactly that. Don't be like most companies!





After any of Ann’s programs you'll eagerly take the steps needed to:

• base growth plans on facts about what drives your company’s revenues,
• then re-start sustained revenue growth through faster customer acquisition, expanded account growth, and stronger renewals (and referrals).





Soon you’ll have confidence in your Sales function . . . and your growth and exit strategies!





Ann delivers no-cost/low-cost, real-world tactics. Your team can start using these tactics immediately to free your company from the "founder's trap" you stepped into.

Note from Ann Amati to event planners and prospective conference attendees:

I look forward to talking with you!

To put my endorsements (below) into context, I spent my 20+ years in small-venture consulting talking with customers of companies in three broad industries: niche-market software, specialty manufacturing and a variety of big-dollar corporate services.

I've shifted from "let me do that for you" to speaking with a DIY focus.

My speaking message targets software founders, though my message can be modified to deliver value to leaders in many B2B industries.

I’ve amassed a number of testimonial letters and LinkedIn recommendations, excerpts of which appear below. You’re welcome to check my LinkedIn page for confirmation or reach out to me through eSpeakers for digitized copies of signed “paper” testimonial letters.

Excerpts of LinkedIn Recommendations linkedin.com/in/annamati

Ann identified at-risk clients, which helped us get in front of their concerns. Her project also helped us refine and realize our brand, increase revenue, maintain our 95% renewal rate, and better equip our sales and service teams.

T.S., Executive over Client Engagement [Corp Services]

Ann’s project helped us take a SWOT-analysis approach to sorting and prioritizing customer suggestions, including the direction of our annual software update.

L.O., President/Owner [Software]

I used Ann’s report as a guidepost to monitor how well we stuck to the priorities our customers spelled out for us.

J.F., CEO/Owner [Construction Industry]

Something I hadn’t expected was the way Ann’s project helped separate us from our competitors.

J.H., Principal/Owner [Construction Industry]

She helped us evaluate our market segments and showed us where we could better leverage our existing customer relationships. She's the real deal!

K.R., Principal [Construction Industry]

We’ve hired Ann three times. Her most recent project helped us prioritize operational issues and gain better insight into how we stack up against key competitors.

S.R., Owner [Construction Industry]

In terms of ROI, having a renewed chance to work with former clients who'd forgotten us was priceless.

H.B., Owner [Construction Industry]

Ann learned for us why our customers bought from us and what we needed to do to grow our business with them. What surprised me was feedback about areas I hadn’t realized needed more attention. Based on her work, we created plans that strengthened our competitiveness.

J.W., President/Owner [Specialty manufacturing]

I was asked to lead a software start-up that historically made product decisions in a vacuum without market feedback. I bring Ann in to help fill in key blanks. The product and marketing teams devoured Ann’s work product! It was their first exposure to customer insights. We had discovered the truth! This led to a revised strategy on customer loyalty, leading the way toward growth.

N.L., CEO [Software]

Ann met with customers and “lost sales” about issues that mattered to us strategically and tactically. Her findings gave us the confidence to push in certain areas and back off in others. We used her work to focus new initiatives.

C.R., President [Corp Services]

Ann’s project was timed to support our strategic planning retreat. Her report influenced our agenda and helped us shift our thinking.

C.N., CEO [Corp Services]

Excerpts of hard-copy testimonials (not posted to LinkedIn)

[After first project] Based on your project, I’m restructuring the company and adding two positions to be filled from the outside. Your report showed me customers are asking for changes, and I see we’ve gone as far as we can with the current structure.

[After second project] Thank you for helping me see I’m overdue to get the right people in the right seats. This is going to take a lot of work. I’ll use your study as one of the data points to support the need for change.

B.A., President/Owner [Software]

Your work told us we were headed down the wrong path. While it was a message our company was reluctant to hear, recognizing customer needs is critical to our success. One big change we made is the addition of new product lines targeting our existing customers.

M.K., Manager [Specialty manufacturing]

We hired Ann twice; eighteen months apart. We were able to see where our company had progressed in the interim.

B.D., President/CEO [Software]

Ann’s projects were invaluable in helping us stay current with client expectations. In one case she helped us make a critical course-correction that saved an important client relationship. In another, a client spoke up about his discomfort with a key employee. We'd have lost that account had Ann not created a safe forum for uncomfortable feedback.

S.R., Senior Partner [Corp Services]

At the time Ann was referred to me, we were “in a fox hole” trying to survive a dip in the economy. We needed to generate more revenue, and she promised to help us develop tools to do so. That’s exactly what she did!

T.D., President/Owner [Light manufacturing]

We called on you to help us find out where we needed to strengthen our sales and marketing processes in an attempt to take charge of disappointing sales performance.

You did a fantastic job. You verified some things we suspected to be true, but we were surprised by some of what we learned, as well.

The management team is using your analysis as a “call to action.”

S.C., CFO [Software]

The report you gave us is shaping how we navigate and manage the sales process with repeat customers. Knowing how customers view us and how they make selection decisions helps us develop strategies to move key relationships to the next level.

Companies are slow to ask their customers for feedback. That’s a mistake. You showed us customers have a lot of advice to offer that can help an ownership group manage and grow the business.

T.A., President/Owner [Construction industry]

We can’t win business if we’re not considered. You gave us a way to focus on key prospects. We’ve already closed sales and opened new sales opportunities we wouldn’t have without your help. We now see how we created barriers in those relationships.

J.E., Biz Dev Mgr [Construction industry]

One of the biggest changes we made was to rebuild dormant relationships. As a result, we’re working again with major accounts that hadn’t used us in 15 years.

J.F., President/Owner [Construction industry]

Ann uncovered a change in the marketplace that had not yet come to my attention. The change explained poor performance in one of our markets. Her report also provided guidance on how we could start relationships with buyers who were familiar with us but who weren’t yet buying from us.

N.S., CEO/Owner [Manufacturing]