Aseel El-Baba
Redefine and heal the relationship you have with money by exploring the emotions, thoughts, and beliefs you have underneath your behaviours.
Aseel is a former award-winning Financial Planner and the first trauma informed Financial Therapist in Toronto.
Aseel spent a decade working in the largest banks in the country. She grew her career in Financial Planning managing a portfolio of $100M on Bay Street. While she enjoyed helping clients with crucial financial decisions and strategies, she realized that the conversation was missing major elements. She went back to school to train in Psychotherapy, pivoting into the world of Financial Therapy in March 2020 to not only thoughtfully address her client's financial challenges, but also attends to the emotional, psychological, behavioural, and relational hurdles that are intertwined. Aseel is the CEO of Holistic Optimal Wealth and Co-Founder of Mindfulness and Money. She is a member of the Financial Therapy Association and the Canadian Association Of Psychodynamic Therapy.
Aseel is on mission to empower humanity to redefine and heal their relationship with money and improve economic outcomes for future generations. As a dedicated mother and passionate business leaders, Aseel is a breath of fresh air in the financial wellness space, offering safe, inclusive, and empowering environments for the community to heal, grow and transform.
Aseel is a former award-winning Financial Planner and the first trauma informed Financial Therapist in Toronto.
Aseel spent a decade working in the largest banks in the country. She grew her career in Financial Planning managing a portfolio of $100M on Bay Street. While she enjoyed helping clients with crucial financial decisions and strategies, she realized that the conversation was missing major elements. She went back to school to train in Psychotherapy, pivoting into the world of Financial Therapy in March 2020 to not only thoughtfully address her client's financial challenges, but also attends to the emotional, psychological, behavioural, and relational hurdles that are intertwined. Aseel is the CEO of Holistic Optimal Wealth and Co-Founder of Mindfulness and Money. She is a member of the Financial Therapy Association and the Canadian Association Of Psychodynamic Therapy.
Aseel is on mission to empower humanity to redefine and heal their relationship with money and improve economic outcomes for future generations. As a dedicated mother and passionate business leaders, Aseel is a breath of fresh air in the financial wellness space, offering safe, inclusive, and empowering environments for the community to heal, grow and transform.
Date Your Money
This workshop is a fun way to explore what is traditionally a hard and emotional topic. Aseel's style is engaging and educational, leaving the audience more informed, inspired and uplifted. In this workshop, attendees learn how to build a secure relationship with money by understanding their attachment style and how it shows up in their finances.
What to expect:
- Understand your current attachment style
- Gain awareness on how it...
Money Monsters
In this workshop, Aseel will be addressing this taboo in a fun way by introducing you to your very own Money Monster.
These archetypes are created to help you explore the dysfunctional parts of your relationship with money in a way that feels welcoming and lighthearted. Regardless of your financial situation, we all deal with monsters that sabotage our relationship with money. Understanding our money trauma can help reduce our shame and guilt with our irrational money behaviours, as...
Money Mindset
Money is one of the most stressful topics we experience in our lives. How we think and feel about money has a big impact on our ability to achieve financial health. Therefore, addressing our financial challenges requires a holistic approach that is beyond the numbers.
In this workshop, Aseel introduces the attendees to the importance of cultivating a healthy money mindset. The attitude that we have about our finances drives how we make key financial decisions every day. Aseel will...
Custom Financial Wellbeing Workshops
The topic of Financial Therapy is vast.
Feel free to book a call with me to explore customizing a workshop based on your needs and your audience.
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