Catherine Cassidy is the founder and CEO of Boutique Box. With 21 years of experience in the Fashion Industry, including 15 working with women leaders to create their Intelligent Wardrobes, Catherine brings a unique perspective that leverages behavioral psychology, the history and business of fashion, and organizational design. 

Catherine started her first business, Ustyled, when she recognized the massive disconnect between customers and designers while working as a merchandiser. While the Industry would have women think otherwise, the power of style isn’t in how you look, it’s in how it emboldens how you FEEL. To serve professional women in this ethos, Catherine built Ustyled into a successful business with a client base of women leaders across the country. In 2018, Catherine saw the opportunity with the shifts in the market, industry, and technology to take the 1-1 personal styling support and bring it to scale to create a healthier ecosystem for the fashion industry and an empowering experience for women. She launched the Boutique Box membership to help professional women curate their ideal wardrobe and reduce the endless waste of fast fashion.

Past Speaking engagements include Silicon Valley Bank, Facebook, APCO Worldwide, Step Up Women's Network, Running Start, GW Women in Business, and the USC Women's Conference.