Aaron Ahuvia

"Dr. Aaron Ahuvia is the world's leading expert on brand love."  - Philip Kotler, the father of modern marketing.

"There is a reason they call him Dr. Brand Love."  - Brittany Hodak, author of Creating Superfans. 

Dr. Aaron Ahuvia is an Endowed Professor of Marketing at the University of Michigan-Dearborn and holds an appointment in the College of Engineering’s program on Human-Centered Design. An independent Stanford University study ranks him in the top 2% of all the world’s scientists across all disciplines, and he has written several of the world's most influential papers on marketing published this century. 

Dr. Ahuvia is the world’s leading scientific expert on brand love. He published the first major scientific study on brand love, popularized the term "brand love," authored all three of the most widely read papers on brand love, published 14 major studies on brand love, and has written an award-winning popular book on the psychology of brand love. He was the first recipient of the Stetik Group Brand Relationship Award, 2019, which is a lifetime achievement award for research impact on marketing practice. Most recently, he is the author of a popular book explaining the psychology of brand love titled The Things We Love: How Our Passions Connect Us and Make Us Who We Are, published by Little, Brown, which Amazon has named by Amazon as one of the best 20 business books for 2022. 

He has presented research or consulted for Google, L'Oréal S.A., Samsung, Maybelline New York, Procter & Gamble, Audi, General Motors, Microsoft, Ford, Chrysler, GfK Market Research, Herman Miller; and via the Altagamma consortium, Gucci, Versace, Zegna, Valentino, Salvatore Ferragamo, and Bellavista wines, among others.

He has been quoted in the press hundreds of times, including stories in The Wall Street Journal, Time, The New York Times, Forbes, Der Spiegel, CNN, The Nihon Keizai Shimbun (Japan's Wall Street Journal), National Public Radio's Marketplace, and the Oprah Winfrey Show. He has been the featured guest on more than 85 interview programs on TV, radio, and podcasts around the world.

Due to his global reputation, he has spoken or consulted in China, Denmark, Finland, France, Germany, India, Israel, Italy, Jordan, Kazakhstan, Morocco, the Netherlands, Oman, Pakistan, Poland, Portugal, Rwanda, Singapore, Slovakia, Switzerland, and Yemen. Recently, he conducted a series of major special events in Rome, Paris, Reims, Grenoble, and Lisbon.

He is also a leading expert on the psychology of happiness and how our happiness is impacted by our income and our consumer choices. In this capacity, he co-authored a United Nations report on the application of social science data to public policy.