Loved the humor and storytelling, Bruce is a polished speaker who engaged and inspired me, our table, and the entire room! Thanks

Bruce is relevant and insightful. I loved the way he framed his POS model, using memorable stories and lots of laughter.

Bruce is such an engaging speaker. He’s fun to listen to and makes you feel like you’re having a conversation with him in your own living room. It feels really personal, which is always a great experience.

Bruce was amazing. I love storytelling, and it really resonates with me. I think it helps me learn. So it was a really great way to learn about the ability to sell the value of your organization or your company before actually making and closing a sale.

Bruce used fun and relatable examples to illustrate ideas that are immediately actionable.

Bruce was awesome! The presentation was engaging, interesting, and full of fantastic information! I can't wait to get started with his book!

Great energy!

Well-thought-out, easy-to-follow framework and presentation. Great professionalism for our community to emulate!

Love the structure, simplicity, and truth of the process!

I attended a virtual talk Bruce Scheer gave on his best-selling book, Inspire Your Buyers. The marketing community I'm part of selected it as our "book of the month" and invited the author in to speak to us. Bruce was excellent, in providing a great overview of the topic, introducing a practical framework, and engaging us in a lively discussion. I'd highly recommend Bruce as a top-class presenter for one of your events. As a virtual presenter, I found Bruce to be exceptionally skilled.

Clarifying and actionable. I appreciated Bruce's frameworks.

We had Bruce Scheer on our live-streaming show, The Zone, with a very loyal global audience. We screen our speakers intensely, as our audience is the show, and we want them to receive amazing value at every event. Bruce showed up and totally delivered. His content was excellent, and his ability to field questions and make sure everyone was engaged was exceptional. As an aside, my cohost Nathan Gold mentioned Bruce is his new “Simon Sinek” and has used Bruce’s narrative development model with several startup founders. It simply makes sense. I highly recommend Bruce for your next event!

As a fellow professional speaker, I knew Bruce Scheer excels in his speaking pursuits. As such, I invited him to be a guest speaker for a book club I organize as part of a marketing community. We decided to have Bruce's book "Inspire Your Buyers" as our focused book for the month, and he graced us by showing up, providing context around the concepts of his book, and leading a very interactive discussion. If you are seeking a great, very committed dynamic speaker who will shine in a virtual setting, Bruce should be on the top of your list!

I had the pleasure of participating in a session put on by Bruce Scheer on how to use artificial intelligence in our careers as speakers, consultants, and trainers. It was great info. It was really well delivered. His enthusiasm for AI was infectious but he counterweighted it with his input on what was ready for general use. It was clear he knew what he was talking about, and that he was speaking in many cases from personal experience, and could sort of calibrate for us, whether something was highly functional, easy to use, or powerful, but still a professional's tool. Bruce is great at virtual delivery because he's an early adopter and something of a Tech whiz or tech nerd. He uses screen sharing and whiteboards and survey tools and polling and shared word clouds and things like that as ways to keep things moving and to make them all interesting and to get his lessons to stick in the minds of his audience. If you have a chance to bring in Bruce to educate your team on anything he's an expert in, I highly recommend him.

Captivating and things to think about.

Great sales presentation

It had me falling off my seat!

Juicy, provoking and intimate.

I found Bruce's session inspiring and practical!

Bruce provided a great framework to up my sales narrative.

I had Bruce on my podcast as a guest speaker and boy did he nail it. He was showing fancy images on the screen, and doing some amazing storytelling about his best-selling book and and the associated wisdom on how b2b sellers and the marketers who serve them can show up with a sales narrative that sizzles. I highly recommend Bruce as a speaker and his book for everyone who sells for a living…pretty much all of us!

Bruce will open your eyes about what is necessary to successfully sell Over the years, I've watched Bruce hone his sales and marketing approach, from how to engage with sizzling sketches on a flip chart to winning top awards in the industry and leaving his clients with astoundingly high levels of success. I've heard him talk about his work, and it's deceptively simple until he puts together a few words to suggest an approach that is ready to go to market with a sizzling story. You'll probably whack yourself a few times on the head, asking, "How did I ever think I could sell in a highly competitive market focusing on our products, our solutions, rather than placing my focus on whether I was inspiring my buyers?" And after all, if buyers aren't inspired, they'll find another supplier who will get closer to exciting them and probably buy from them. You'll be left with a sales contact who will end your sales call by suggesting you send them more information and a proposal. Good luck with that!

Inspire Your Customers! If you’re focusing prospective customers on your fantastic B2B solution and don’t understand why you’re not closing sales, this fast read will help you understand why. Scheer’s Go To Market Narrative shows you how to articulate your prospective client’s Big Problem and then how to communicate their Desired Outcome to not only generate more sales but gain customers who will not only buy your solution but become your biggest advocate to new prospects … and I read it while waiting for a doctor’s appointment! You should, too. Bruce was a featured guest on our "Into the Corner Office" podcast.

Great book and even better presentation! I had the great fortune to see and hear Bruce Scheer present to the National Speakers Association New Mexico chapter where I was a co-presenter. Bruce infused technology and human elements better than most I see, and it really came alive for the participants in deeper engagement and understanding of the topic – going to market with a story that sizzles. He sent me a complimentary copy of the book which I deeply appreciate. I highly recommend Bruce as a speaker and a author.

This Book Helped Our Organization Focus It's Marketing Following the principles in this book, our organization overhauled its Web site and communications. This has helped us grow our membership. I know his sweet spot is in the commercial world to help organizations accelerate revenue growth. I can say that the principles shared in this book to help the commercial world works for non-profits as well. Our financial health and growth ambitions have never looked brighter. Enjoy this book!

An Expert Guide. This is a fantastic and easy-to-absorb guide to formulating narratives that are impactful in the market. Lots of great info here about how to use visuals to tell your story, as well as helpful advice on how to target prospective buyers in the first place.

What's your story? I worked with Bruce to develop go-to-market stories for new offerings from Dell EMC and NetApp. Bruce has a way with words and a gift for defining how to go to market with a story that not only resonates with customers but is clear enough for sellers to deliver in a compelling way. If you are in a tough competitive situation or need traction in a new market, take advantage of the tried and tested wisdom in this book. It will serve you well!

Great sellers need a compelling sales narrative I had the pleasure of collaborating with Bruce and his team at one of my previous companies. His expertise and experience crafting compelling sales narratives was clearly evident in every engagement. The book is a thoughtful extension of his approach and I cannot recommend it enough. It will be two hours of your time well spent.

Worked with Bruce Across 4 companies "Inspire your buyers!" yeah, well Bruce inspired me with this short and very good read. I have been directly involved in 4 engagements with Bruce and team and in my mind, he elevated yet again with this book and I loved reading the equation of PROBLEM then the OUTCOME and then and only then, the PRODUCT or SOLUTION to the problem. This is so well done that I think I can even turn skeptics into adopters. THIS is the way to build your message, your GTM motions, your website, your brand promise and so much more. A FIVE STAR RATING for sure.

As experts, it's too easy to get stuck in the weeds about the solution you provide, I know that happens to me all the time. Bruce's book will help you get out of the weeds and into the mind of your customer, by first identifying who that customer is and then helping you craft a narrative to help the customer understand the value you provide. My favorite part is the easy-to-understand questions at the end of each chapter so you can quickly reflect on and implement what you've learned. It's a quick, easy read that delivers in value with each chapter.

I worked closely with Bruce and his team in putting together a revenue accelerating executive briefing program between HP and Microsoft focused on eight focused solution areas. Our efforts together resulted in over a 50% deal connect rate and us winning the HP Circle Award for Marketing Excellence.

We formulated a new joint venture, and Bruce and his team helped us develop our go to market messaging and characterize our offerings in a clear and compelling way. I've worked with Bruce on and off for 10 years and it is always a pleasure.

I worked with Bruce and his team across two different large enterprises putting together our message strategies and stories for our offering portfolios. Bruce was incredibly thorough, insightful, and diligent in helping our leadership teams do our best work, and it paid off in rapid go to market success.

Bruce and I worked on messaging strategies for multiple practice areas across two multi-billion-dollar technology services firms. He surrounds himself with highly talented specialists and has been an incredible go to market partner of mine for several years. Bruce is generous with his time and insights and does not shy away from providing critical feedback. Finally, Bruce is genuinely fun to work with.