Nicholas "Nick" Strand

Nicholas Strand – Founder of Choose Your Attitude® | Speaker | Coach | Creator | Roadie Turned Resilience Architect

“Your attitude sets the stage, but your actions write the story.”

I don’t just talk about resilience—I’ve lived it, built it, and wear it every single day.

For more than twenty years, I’ve worked behind the world’s biggest stages—touring with artists like Dave Matthews Band, Stevie Wonder, Lizzo, Kanye West, and Blackpink, helping create the moments millions of fans remember for a lifetime. My job was to make magic happen from the chaos behind the curtain. But while I was perfecting live production, life was busy perfecting me—through loss, pain, and a lesson I didn’t know I was learning: how to choose my attitude.

In 2012, I lost my mom to cancer. In 2017, my wife of ten years, Brianna, passed away after a lifelong battle with cystic fibrosis. Two years later, I woke up with Bell’s Palsy, my face half paralyzed, forced to look at my health, my purpose, and who I really was. But from that pain came a promise—a phrase Brianna once told me:

“Choose Your Attitude, Create Your Life.”

Those five words changed everything. They became my tattoo, my brand, and my mission.

Today, I’m the founder and voice behind Choose Your Attitude®, a premium encouragement brand that helps people reclaim control of their mindset and create a life they’re proud of—one day at a time. What started as a message from Brianna has grown into a movement that combines apparel, mindset, and community to remind people that their attitude is their greatest power.

Through my speaking, coaching, and courses, I help people bridge the gap between what they’ve been through and who they’re meant to become. I teach that adversity doesn’t define you—your response does. Whether I’m speaking to corporate teams, entrepreneurs, or individuals navigating burnout and change, my goal is the same: to turn struggle into strength and purpose into progress.

I SPEAK ON:

• Resilience & Mindset: Turning adversity into your advantage.
• Attitude + Action = Impact: Transforming small choices into massive change.
• Authentic Leadership: Leading with empathy, ownership, and purpose.
• Mental Health in High-Pressure Environments: Lessons from two decades of tour life.
• Work-Life Balance for High Performers: Sustaining excellence without losing yourself.

THE PROBLEM I SOLVE:

We live in a world addicted to speed and perfection. People are burning out. Leaders are stretched thin. Teams feel disconnected. Too many are waiting for the “right time” to finally live the life they want.

My message is simple: the right time is now.

I help individuals and teams reframe challenges, reconnect with purpose, and rediscover what drives them—so they can move from surviving to creating.

THE TRANSFORMATION I CREATE:

I don’t believe in empty motivation. I believe in action.

My talks and workshops guide people through my Attitude + Action = Impact framework—helping them reset their mindset, rebuild their habits, and redefine their results.

I help people:

• Reclaim perspective when life feels out of control.
• Build consistent habits that align with their values.
• Turn pain into power.
• Develop emotional resilience that lasts.

The result? Real transformation—from “Why me?” to “Watch me.”

SIGNATURE TALKS & WORKSHOPS:

1. “Your Attitude Sets the Stage”

A high-energy, story-driven keynote showing how attitude determines everything—from performance to fulfillment.

Perfect for leadership events, company kickoffs, and conferences.

2. “Attitude + Action = Impact”

My core message brought to life. How to take control of your choices and create lasting results—no matter your starting point.

Interactive, motivational, and unforgettable.

3. “Backstage Lessons in Leadership”

Behind every headliner is a crew that turns chaos into art. I share lessons from my 20 years in production on teamwork, communication, and leadership under pressure.

Ideal for creative, corporate, and high-performance teams.

4. “Create Your Life Today” (Workshop)

A hands-on experience guiding participants through aligning goals, habits, and mindset so they can start living intentionally today.

MY BACKGROUND:

• Founder & CEO of Choose Your Attitude®, a lifestyle and apparel brand centered on mental strength and purposeful living.
• Author of Loving Someone Who Is Dying – a memoir and reflection on love, loss, and the human spirit.
• 20+ Years in Global Live Production – touring with some of the biggest names in entertainment, including the NFL Draft, CMT Awards, and Blackpink.
• Featured by Gary Vaynerchuk, who wore my brand’s shirt live and encouraged me to share this message with the world.
• Fitness Transformation Leader – After losing my wife and facing Bell’s Palsy, I turned my pain into purpose by rebuilding myself through fitness. What began as therapy became transformation. The gym became my proving ground—teaching me consistency, resilience, and the power of showing up even when life feels heavy. That personal journey not only reshaped my health but became the foundation of my coaching philosophy: discipline in motion creates clarity in life. Now, I use that experience to help others strengthen their bodies, sharpen their minds, and live with purpose.

WHO I CONNECT WITH:

My story resonates with anyone who’s been tested—leaders, entrepreneurs, performers, and everyday people trying to balance ambition with meaning.

I’ve spoken to corporate teams hungry for renewed purpose, entrepreneurs stuck in burnout, and individuals ready to rewrite their story. No matter who’s in the room, I aim to meet them where they are—with honesty, humor, and hope.

I’m not a theorist—I’m a practitioner.

I’ve lived what I teach. I know what it’s like to feel lost, burned out, or broken. And I also know what it takes to rebuild, one action at a time.

My talks are more than inspiration—they’re a mirror. I help people see their own power again. Because we can’t always choose what happens to us, but we can always choose how we respond.

Whether I’m on stage, hosting a workshop, or coaching one-on-one, my goal is to ignite that moment of realization that changes everything—the moment when someone says, “I can do this.”

BRAND BEHIND THE VISION:

Choose Your Attitude® isn’t just my brand—it’s a living reminder born from Brianna’s spirit. It’s a movement built on courage, choice, and mindset. Through apparel, community, and now platforms like TheNickStrand.com and CreateYourLife.Today, I’m creating spaces for people to grow, connect, and live on purpose.

My mission is simple:

To help people stop waiting for “someday” and start creating their life—today.

CORE MESSAGE:

Life is unpredictable. The storms will come.

The question isn’t “why me?”—it’s “what now?”

I’m here to help people answer that question with courage, clarity, and attitude.