Consumer Trend-Tracker, Author, TV Personality and C Speech Topics Before You Choose From The Speech Options Below - Please Read This: Phil's keynote presentations can include up-to-the-minute Consumer Panel Survey data that is customized to each audience. Lempert's online consumer panel affords each client the opportunity to survey consumers about the most critical issues facing your organization at the moment of the presentation. Lempert will develop the research questions along with your own executive, sales, marketing and research teams. In many cases this type of survey costs companies thousands of dollars, but Phil provides this service at no extra cost with a keynote. To see an example of his survey findings, please follow this link, http://www.supermarketguru.com/ConsPanRslts/. In addition to the survey data itself being included in the presentation, it is also possible (at an additional cost) to include highlights from videotaped consumer interviews. Top Ten Consumer Trends The consumer changes rapidly, and so do the top trends effecting their lives and purchase behavior. This program takes a look at the top ten trends affecting consumers customized to your particular industry. Based on the changing patterns, Lempert will review the customers you currently have, want to have and have lost; and how you can maximize the opportunities with each. "Generation X vs. The Baby Boomers" The aging of baby boomers is a well-known story, and its implications well discussed. But what are the marketing and product implications of those 76 million baby boomers? What about those Xers born between 1960 and 1964 that seem to be taking control (and buying power) away from the boomers? Or the seemingly endless 'generation gap' between Xers and their Boomer parents and co-workers? This program compares and analyzes the marketing to both generations and the effectiveness of each, the advertising do's and don'ts, as well as an in-depth understanding of generational expectations and cohort effects. Retailing in the 21st Century There is a new face in retailing and consumers are loving it! The 'category busters,' like Home Depot and Pet Supply are changing the retail environment. Why are they successful? What retail formats are growing and which are declining? What are the next category busters to come? Is the supermarket and mass retails on the path to becoming tomorrow's dinosaurs? A step by step review of the key consumer factors that led to the category buster phenomenon is explored. Consumerology 101: A Customer of One Your customers are changing every day, and with it the brands and stores they shop. A new marketing mix has replaced the four P's with a matrix of thousands of elements and the need for a new marketing plan. Target marketing by lifestyle and building relationships have become the new foundations for consumer marketing. The move from a broad consumer base to a customer segmentation has created this need for a more in-depth understanding of behaviors and needs. This program explains the basis of lifestage marketing and cohort effects that affect your business. About Phil Lempert Winning the hearts and minds of the customer of the future hinges on spotting critical trends early enough. Phil Lempert shows people how. Beyond Demographics: Would it help to know what your marketplace will expect from you two, five or ten years from now? With an unparalleled ability to recognize trends, Phil Lempert interprets their impact and helps create strategies that track and capitalize on the consumer's changing needs. Nationally Prominent: Lempert is an author, syndicated columnist, food trends editor for NBC's Today, editor of two respected newsletters - The Lempert Report and Facts and Figures and the Future - and founder of SupermarketGuru.com. Custom Consumer-Polling Creates Traction: Lempert delivers insights you can really sink your strategic teeth into. As part of his advance preparation for your program, he will poll consumers on issues that directly affect your organization and industry. You assist in creating the questions and the survey results are integrated into his talk - giving your audience a relevant forecast they can act on. Practical Takeaway Value: - How to predict consumer trends and use them to market your brand. - The ways changing demographics and psychographics will affect your business. - A unique approach to 'being the consumer" that assures you beat the competition. - What's on the minds of consumers now - and what will be on their minds in the future. - Up-to-the-minute Consumer Panel Survey data - customized for your brand or industry. *Speaker represented through our partnership relationships with other agencies.
Consumer Trend-Tracker, Author, TV Personality and C Speech Topics Before You Choose From The Speech Options Below - Please Read This: Phil's keynote presentations can include up-to-the-minute Consumer Panel Survey data that is customized to each audience. Lempert's online consumer panel affords each client the opportunity to survey consumers about the most critical issues facing your organization at the moment of the presentation. Lempert will develop the research questions along with your own executive, sales, marketing and research teams. In many cases this type of survey costs companies thousands of dollars, but Phil provides this service at no extra cost with a keynote. To see an example of his survey findings, please follow this link, http://www.supermarketguru.com/ConsPanRslts/. In addition to the survey data itself being included in the presentation, it is also possible (at an additional cost) to include highlights from videotaped consumer interviews. Top Ten Consumer Trends The consumer changes rapidly, and so do the top trends effecting their lives and purchase behavior. This program takes a look at the top ten trends affecting consumers customized to your particular industry. Based on the changing patterns, Lempert will review the customers you currently have, want to have and have lost; and how you can maximize the opportunities with each. "Generation X vs. The Baby Boomers" The aging of baby boomers is a well-known story, and its implications well discussed. But what are the marketing and product implications of those 76 million baby boomers? What about those Xers born between 1960 and 1964 that seem to be taking control (and buying power) away from the boomers? Or the seemingly endless 'generation gap' between Xers and their Boomer parents and co-workers? This program compares and analyzes the marketing to both generations and the effectiveness of each, the advertising do's and don'ts, as well as an in-depth understanding of generational expectations and cohort effects. Retailing in the 21st Century There is a new face in retailing and consumers are loving it! The 'category busters,' like Home Depot and Pet Supply are changing the retail environment. Why are they successful? What retail formats are growing and which are declining? What are the next category busters to come? Is the supermarket and mass retails on the path to becoming tomorrow's dinosaurs? A step by step review of the key consumer factors that led to the category buster phenomenon is explored. Consumerology 101: A Customer of One Your customers are changing every day, and with it the brands and stores they shop. A new marketing mix has replaced the four P's with a matrix of thousands of elements and the need for a new marketing plan. Target marketing by lifestyle and building relationships have become the new foundations for consumer marketing. The move from a broad consumer base to a customer segmentation has created this need for a more in-depth understanding of behaviors and needs. This program explains the basis of lifestage marketing and cohort effects that affect your business. About Phil Lempert Winning the hearts and minds of the customer of the future hinges on spotting critical trends early enough. Phil Lempert shows people how. Beyond Demographics: Would it help to know what your marketplace will expect from you two, five or ten years from now? With an unparalleled ability to recognize trends, Phil Lempert interprets their impact and helps create strategies that track and capitalize on the consumer's changing needs. Nationally Prominent: Lempert is an author, syndicated columnist, food trends editor for NBC's Today, editor of two respected newsletters - The Lempert Report and Facts and Figures and the Future - and founder of SupermarketGuru.com. Custom Consumer-Polling Creates Traction: Lempert delivers insights you can really sink your strategic teeth into. As part of his advance preparation for your program, he will poll consumers on issues that directly affect your organization and industry. You assist in creating the questions and the survey results are integrated into his talk - giving your audience a relevant forecast they can act on. Practical Takeaway Value: - How to predict consumer trends and use them to market your brand. - The ways changing demographics and psychographics will affect your business. - A unique approach to 'being the consumer" that assures you beat the competition. - What's on the minds of consumers now - and what will be on their minds in the future. - Up-to-the-minute Consumer Panel Survey data - customized for your brand or industry. *Speaker represented through our partnership relationships with other agencies.
The Supermarket Guru Social Media Symposium
The way in which we communicate with consumers has drastically changed with the arrival of online and mobile social media. Every year, more and more social networks, apps, and technologies emerge-and hundreds of thousands of new users join them each day. Though it may seem daunting, each new social outlet is a new opportunity to connect with the people who buy your products and interact with your brand regularly. Execute your social strategy correctly, and you can optimize your existing...
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Changing Choices: A Look at the Retail and Consumer Marketplace
There is a new face in retailing and consumer products-and buyers are loving it! The "category busters," like Home Depot, Trader Joe's and Wal*Mart and the thousands of new choices in consumer products focused on health and wellness have changed the landscape forever. In the rapidly shifting space, what is successful and why? What retail formats are growing and which are declining? What are the next category busters to come and what is the next trend ahead in the consumer product space? Are...
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How to Profit from Change in an Uncertain Economy
Rising prices and a downturn economy have created a major shift in buying habits and consumer attitudes. Now more than ever, profits depend on being a step ahead and anticipating how those shifts will affect your business. In this presentation Lempert outlines how your consumers are using lessons learned over the past 18 months to get on the road to recovery. Lempert also examines what's changed forever and what traits from before the downturn remain.
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1 recommend Phil
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On-Site
I.
We hit a home run yesterday at the Retail on Demand symposium. Thank you for an outstanding effort. Your presentation was right on the money. Your summaries of each speaker's remarks and the way you engaged the audience were brilliant.
2010