David believes work can be something we want to do, not just something we have to do. And most often, what determines our experience at work is the culture. David helps leaders and organization bridge the gap between the culture they talk about and the culture others actually experience. That culture congruence leads to trust, human connection, innovation, performance and sustainable progress.

David began his career in corporate training in 2004. In 2009 he joined speaker and author, Simon Sinek’s team. For the next 10 years, as the first of Simon’s “Igniters”, David helped share Simon’s simple, inspiring ideas through speaking and workshops to over 225 companies on 5 continents.

In 2017, David applied his years of practical experience and learning and co-authored, with Peter Docker and Simon Sinek, Find Your Why: a practical guide for discovering the WHY of an individual, team or organization. It has sold over 400,000 copies and is translated into 25 different languages.

In December 2019, David chose to step away from Simon’s team to focus on opportunities to take a more active role in guiding leaders to transform their cultures for the long-term. Through speaking, training, consulting and other avenues, David brings a relatable, human approach to leadership. He shares simple, practical, everyday tools leaders can use to create positive change for themselves and those around them. Throughout his career, David has seen and experienced leadership at both ends of the spectrum and what a difference authentic, human- centered leadership can make in how people feel about and experience their work.

David earned an MBA in 2011. He concentrated his course work on Organizational Development as much as possible in order to be better equipped to help leaders create environments in which trust, human connection and sustainable performance are 
 natural results.