Saul Colt

Saul Colt is the Founder and Creative Director at The Idea Integration Company. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators, The Neat Company Top 100 Creative Professionals to Watch in 2022, as well as been called one of Canada’s best community builders/experiential marketers. NYT Best selling author and Internet Pioneer Chris Brogan once referred to Saul as “exactly who you want representing your company” and that message has been echoed by media properties ranging from Inc to Forbes Magazine. Saul has had many career highlights including being selected as the first international employee of Zipcar and the person responsible for launching Zipcar into the Canadian marketplace. Was the first marketing person and a key part of the growth of FreshBooks.com (The #1 Cloud Accounting service for Small Business Owners) as well as leadership roles at Rogers Communications and the first Chief Evangelist of Xero.com. If that wasn’t enough, Saul is also a Professional Speaker and Consultant specializing in Word of Mouth Marketing, Stunt Marketing,  Social Media, Customer Experience,  Community Building and Business Courage.

Saul's talks most popular talks are: 

SAUL COLT’S MARKETING RISK – OR HOW TO FIND YOUR FIRST 1000 CUSTOMERS

It has often been debated whether marketing is an art or a science. The truth is that it’s both but in a specific order. Without the art, you have nothing to which you can apply the science, and we all know that great marketing is a blend of strategy and ideas. In this highly actionable talk, Saul Colt will go over both and set you on your way to success in finding the first 1000 customers for your small business or startup or your first 100,000 customers if you are a larger organization.

CREATIVE MARKETING FOR YOUR BUSINESS
People are smarter and more skeptical of advertising and marketing than ever before. That doesn’t mean you give up, it just means you do things differently. Saul Colt will walk you through his formula and offer examples of how to cut through the noise and connect with people, make fans and have people actually wonder what your company will do next.

LAUGH, THINK, CRY.
Saul Colt was instrumental in building two high-profile and recognizable North American brands. When asked how he did it, he always says, “I made love to the customers.” The funny thing is he isn’t kidding- well, except for the making love part. What he actually did was make them Laugh, Think and Cry. In this talk, Saul Colt shares the formula for Laugh, Think, Cry and several examples of how he used it firsthand to help grow brands and fans.

BUSINESS COURAGE
Throughout his career, Saul Colt has been told he has some balls. The comments come from some of the marketing stunts he has pulled off. Stunts like re-creating an Evel Kneivel jump over school buses to sell accounting software to drive across America to have three meals daily with over 1000 customers. This talk isn’t about the stunts themselves but why you should be making crazy ideas a priority.