Dr. Wendy Lee
PhD, CBIP
MALAYSIAFor over 15 years, Dr. Wendy Lee, founder of Chapter One Asia, has trained more than 250,000 corporate executives worldwide, helping them define and refine their brand and image through their appearance, behavior and communication.
She is one of Asia’s most inspiring speakers and is also the Director of the World’s First BrandImage™ International Institute that is recognized by the Malaysian Department of Skills Development (JPK), Open University Malaysia (OUM) and the United Kingdom (UK) as an accredited centre.
Her clients range from Fortune 500 companies to Government Linked Companies (GLCs), Multinational Companies (MNCs) and Small and Medium Enterprises (SMEs). Wendy is one of the rare few that is accredited an Advanced Diploma in Image Consultancy by JPK (Jabatan Pembangunan Kemahiran). She was also instated as the first and only BrandImage Consultant for the state of Sichuan, China.
She founded Chapter One Asia, which was awarded as SME’s Top 100 Fast Moving Companies in 2010. Soon after, she realized that branding and image are inseparable and thus founded the branding specific arm, BrandImage Consultancy, whilst coining the term BrandImage.
As the image consulting industry grew, Wendy noticed there was a gap between the supply and demand for image consultants. Hence, she founded BrandImage International institute with the aim of training capable BrandImage Consultants and to date, she has trained over 150 of them. Together with BrandImage College, they are both certified by the Department of Skills Development, Malaysia and by The Office of Qualifications and Examinations Regulation (Ofqual), United Kingdom.
Wendy had won countless awards as well. Amongst them were the prestigious Asian Image Consultant of the Year by The Australian Image Company, the Golden Phoenix Women Entrepreneur Award, the Sin Chew Award for Outstanding Educational Institution – Professional Training Centre and the recent MIA 70 Rising Personalities on LinkedIn Malaysia.
As a prolific writer, Wendy has contributed more than 150 articles on Image, Branding and Etiquette to newspapers and magazines such as the Star, New Strait Times and Malaysia SME’s Pillars whilst successfully launching her Up Your Value! – a bestselling book aimed at helping men and women increase their worth in various areas. She is also well-known for her “Be Atas” Youtube series which is very popular with both her corporate and personal clients.
Every single individual who has met Wendy in person would remember her smile, warmth, professionalism, and breadth of knowledge. As she would always say, “With substance, there must always be style” and this mantra is reflected in every aspect of her wonderful persona and energy that she gives off during trainings, be it virtual or physical.
She is one of Asia’s most inspiring speakers and is also the Director of the World’s First BrandImage™ International Institute that is recognized by the Malaysian Department of Skills Development (JPK), Open University Malaysia (OUM) and the United Kingdom (UK) as an accredited centre.
Her clients range from Fortune 500 companies to Government Linked Companies (GLCs), Multinational Companies (MNCs) and Small and Medium Enterprises (SMEs). Wendy is one of the rare few that is accredited an Advanced Diploma in Image Consultancy by JPK (Jabatan Pembangunan Kemahiran). She was also instated as the first and only BrandImage Consultant for the state of Sichuan, China.
She founded Chapter One Asia, which was awarded as SME’s Top 100 Fast Moving Companies in 2010. Soon after, she realized that branding and image are inseparable and thus founded the branding specific arm, BrandImage Consultancy, whilst coining the term BrandImage.
As the image consulting industry grew, Wendy noticed there was a gap between the supply and demand for image consultants. Hence, she founded BrandImage International institute with the aim of training capable BrandImage Consultants and to date, she has trained over 150 of them. Together with BrandImage College, they are both certified by the Department of Skills Development, Malaysia and by The Office of Qualifications and Examinations Regulation (Ofqual), United Kingdom.
Wendy had won countless awards as well. Amongst them were the prestigious Asian Image Consultant of the Year by The Australian Image Company, the Golden Phoenix Women Entrepreneur Award, the Sin Chew Award for Outstanding Educational Institution – Professional Training Centre and the recent MIA 70 Rising Personalities on LinkedIn Malaysia.
As a prolific writer, Wendy has contributed more than 150 articles on Image, Branding and Etiquette to newspapers and magazines such as the Star, New Strait Times and Malaysia SME’s Pillars whilst successfully launching her Up Your Value! – a bestselling book aimed at helping men and women increase their worth in various areas. She is also well-known for her “Be Atas” Youtube series which is very popular with both her corporate and personal clients.
Every single individual who has met Wendy in person would remember her smile, warmth, professionalism, and breadth of knowledge. As she would always say, “With substance, there must always be style” and this mantra is reflected in every aspect of her wonderful persona and energy that she gives off during trainings, be it virtual or physical.
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