Michael Leon

Mike Leon is an award-winning Digital Marketing and Branding Professional with over twenty years experience in the Canadian and International Markets. As President and founding partner of Brand Heroes Inc., Mike is responsible for the firm's strategic direction and can be credited with building Brand Heroes into a leading boutique brand storytelling agency, with a national client list that includes, Insurance, financial services post-secondary, healthcare and regulatory organizations. Over the course of Mike's career, he's advised and created campaigns for some of the world's most dynamic brands including CAA, Microsoft, Mattel, Intel, Rogers, YTV, The Toronto Maple Leafs, and more.

In-demand as a speaker, Mike frequently delivers talks on the power of brand-building brand storytelling, and employer branding. Mike is also the on-air marketing expert for Global Radio Toronto AM 640 where he provides live commentary on a variety of marketing issues and branding issues. Mike has provided live commentary on everything from the brand implications of sex scandals to Megxit and more. Mike also hosts a weekly podcast aimed at making branding accessible to nonmarketers. This podcast known as the "The Naked Brand," has covered everything from "The Brand of Geek," to "the Brand of prejudice," and everything in between.

Mike holds undergraduate degrees in Communications and Political Science, a diploma in Television Broadcasting and an MBA in Marketing. Mike is also a Part-time MBA Brand Management Instructor in the Lazaridis School of Business and Economics at Wilfrid Laurier University and when he's not saving brands, can be seen trying to save himself embarrassment as a stand-up comedian.