David Meerman Scott
Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay stuck and afraid to change. I teach people how to use new real-time strategies to spread ideas, influence minds and build business.
I spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, now in a 7th edition, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.
Now I see the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what I calls a "Fanocracy" - (the subject of my Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.
I am a massive live music fan, having been to 822 live shows since I was 15 years old, am passionate about the Apollo lunar program, and I loves to surf but am not very good at it.
Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay stuck and afraid to change. I teach people how to use new real-time strategies to spread ideas, influence minds and build business.
I spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, now in a 7th edition, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.
Now I see the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what I calls a "Fanocracy" - (the subject of my Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.
I am a massive live music fan, having been to 822 live shows since I was 15 years old, am passionate about the Apollo lunar program, and I loves to surf but am not very good at it.
Generating Attention and Growing Business in a Real-Time World
Turning Fans into Customers and Customers into Fans!
Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans.
The key is creating what I call a "Fanocracy" - an organization that puts the needs and wishes of fans ahead of every...
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