Greg Kihlstrom
Greg is an author, speaker, and consultant for F1000 companies. He works with leading organizations on marketing technology, AI adoption, customer experience, and digital transformation initiatives.
Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. He has worked with some of the world’s top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide Insurance, Victoria’s Secret, and Toyota.
He is a multiple-time Co-Founder and C-level leader, leading his digital experience agency to be acquired in 2017, successfully exited an HR technology platform provider he co-founded in 2020, and led a SaaS startup to be acquired by a leading edge computing company in 2021. He currently advises and sits on the Board of a marketing technology startup.
In addition to his experience as an entrepreneur and leader, he is an Agile Certified Coach, earned his MBA, is currently a doctoral candidate for a DBA in Business Intelligence, and teaches several courses and workshops as a member of the School of Marketing Faculty at the Association of National Advertisers (ANA). He has served on the Virginia Tech Pamplin College of Business Marketing Mentorship Advisory Board, the University of Richmond’s CX Advisory Board, and was the founding Chair of the American Advertising Federation’s National Innovation Committee.
Greg has written over 25 books on marketing and marketing technology, including several books for an imprint of De Gruyter, several books in The Agile Brand Guide® series on marketing technology platforms and practices, and his Agile, House of the Customer and Priority is Action series of books
He hosts three business and marketing-related podcasts, including the award-winning The Agile Brand with Greg Kihlström®, top 10 on Apple’s U.S. marketing charts and in its 7th year with over 750 episodes and millions of downloads, which discusses marketing technology and its role in the customer experience with some of the world’s leading experts and leaders.
Greg is a contributing writer to CMSWire (and a 2-time contributor of the year), MarTech, and CustomerThink, and has been featured in publications such as Advertising Age, Business Insider, Financial Times, Forbes, and The Washington Post. Greg has been named #1 on its list of the Top Global Marketing Thought Leaders by Thinkers 360, was named one of ICMI’s Top 25 CX Thought Leaders two years in a row, and a DC Inno 50 on Fire as a DC trendsetter in Marketing. He’s also participated as a speaker at global industry events and has guest lectured at prominent universities and colleges.
Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. He has worked with some of the world’s top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide Insurance, Victoria’s Secret, and Toyota.
He is a multiple-time Co-Founder and C-level leader, leading his digital experience agency to be acquired in 2017, successfully exited an HR technology platform provider he co-founded in 2020, and led a SaaS startup to be acquired by a leading edge computing company in 2021. He currently advises and sits on the Board of a marketing technology startup.
In addition to his experience as an entrepreneur and leader, he is an Agile Certified Coach, earned his MBA, is currently a doctoral candidate for a DBA in Business Intelligence, and teaches several courses and workshops as a member of the School of Marketing Faculty at the Association of National Advertisers (ANA). He has served on the Virginia Tech Pamplin College of Business Marketing Mentorship Advisory Board, the University of Richmond’s CX Advisory Board, and was the founding Chair of the American Advertising Federation’s National Innovation Committee.
Greg has written over 25 books on marketing and marketing technology, including several books for an imprint of De Gruyter, several books in The Agile Brand Guide® series on marketing technology platforms and practices, and his Agile, House of the Customer and Priority is Action series of books
He hosts three business and marketing-related podcasts, including the award-winning The Agile Brand with Greg Kihlström®, top 10 on Apple’s U.S. marketing charts and in its 7th year with over 750 episodes and millions of downloads, which discusses marketing technology and its role in the customer experience with some of the world’s leading experts and leaders.
Greg is a contributing writer to CMSWire (and a 2-time contributor of the year), MarTech, and CustomerThink, and has been featured in publications such as Advertising Age, Business Insider, Financial Times, Forbes, and The Washington Post. Greg has been named #1 on its list of the Top Global Marketing Thought Leaders by Thinkers 360, was named one of ICMI’s Top 25 CX Thought Leaders two years in a row, and a DC Inno 50 on Fire as a DC trendsetter in Marketing. He’s also participated as a speaker at global industry events and has guest lectured at prominent universities and colleges.
Return on Experience
Every company claims that customer satisfaction and experience is top of mind. There are often challenges, both internal and external, to following through on delivering great customer experience, however. Greg Kihlström, CX thought leader and author of the book The Center of Experience, details how to define, measure, and optimize return on experience-related initiatives by putting both customers and employees first. Drawing on...
Agile Digital Transformation
Great customer experience (CX) is more than something that is nice to have. It is now one of the chief points of competitive advantage for many brands across a growing number of industries. One of the biggest roadblocks to providing a more seamless experience to customers is the need to digital transformation within the organization. Whether the transformation helps the...
Agile Creativity
It would seem that process and creativity are at odds with one another. How, for instance, could a rigid set of rules help inspire great design, great experiences, or new approaches to challenges? In fact, the two can not only co-exist, but work together to create better results and enable teams to be more creative and productive. The secret is in how process is designed and connected to the creative...
Center of Experience Workshop
We find ourselves at an inflection point in the relationship between brands and their audiences, where customers and employees are demanding better and more valuable experiences. Companies must keep up with this demand in order to remain competitive. This includes competition for both customers as well as employees.
The Center of Experience framework provides organizations with a competitive advantage that enables the entire...
