Edmund Tori
DO, FACP, CHT
MD, USImagine that it is now three weeks after your event, and people are still raving about it. Not only that, they're describing how it changed their work and their lives... already.
Dr. Ed Tori is a board-certified physician, hypnotherapist, and one of the nation’s foremost authorities on ethical influence and behavior change. As founder of The Influence Center at MedStar Health and adjunct faculty at Georgetown University, Ed spent two decades studying a question most people never ask: why are good people systematically the worst at influence?
His training spans 20+ years across behavioral science, clinical hypnosis, direct-response marketing, NLP, game design, and cognitive psychology. Ed’s interactive, research-backed presentations combine live demonstration with practical tools audiences use the same day—not theories they forget by lunch. Organizations from NASA to Cleveland Clinic bring him back because the work sticks.
Ed completed his Doctorate in Osteopathic Medicine at the Philadelphia College of Osteopathic Medicine following a Bachelor of Arts from Cornell University. He is board-certified in Internal Medicine and is a Fellow of the American College of Physicians. A father of six, his oldest children grew up experiencing broccoli as a dessert.
Dr. Ed Tori is a board-certified physician, hypnotherapist, and one of the nation’s foremost authorities on ethical influence and behavior change. As founder of The Influence Center at MedStar Health and adjunct faculty at Georgetown University, Ed spent two decades studying a question most people never ask: why are good people systematically the worst at influence?
His training spans 20+ years across behavioral science, clinical hypnosis, direct-response marketing, NLP, game design, and cognitive psychology. Ed’s interactive, research-backed presentations combine live demonstration with practical tools audiences use the same day—not theories they forget by lunch. Organizations from NASA to Cleveland Clinic bring him back because the work sticks.
Ed completed his Doctorate in Osteopathic Medicine at the Philadelphia College of Osteopathic Medicine following a Bachelor of Arts from Cornell University. He is board-certified in Internal Medicine and is a Fellow of the American College of Physicians. A father of six, his oldest children grew up experiencing broccoli as a dessert.
Moving People: 7 Simple Rules of Influence
Format:
45-90 minute keynote
Why do smart, well-intentioned people struggle to move others? Because they lead with logic when humans run on something else entirely. This flagship keynote reveals seven evidence-based principles that turn everyday conversations into catalysts for change -whether you’re persuading a boardroom, motivating a team, or navigating a difficult patient encounter. Audiences leave with tools they can use before they reach the...
(Not So) Difficult Conversations
Format:
60-120 minute interactive keynote or workshop
The conversations we avoid are the ones that matter most. This hands-on workshop equips participants with frameworks for navigating high-stakes dialogue - the kind where emotions run high, positions feel fixed, and the relationship is on the line. Participants practice with real scenarios and leave with specific language, reframing tools, and the confidence to say what needs to be said...
Persuasive Patterns: How To Sell Snake Oil (& Pitch Your Ideas)
Format: Experiential Session | 60–90 minutes
A live, gamified deep-dive into the persuasion patterns that shape every decision we make - from advertising to leadership to everyday conversation. Audiences compete to identify real persuasive techniques hidden in plain sight, building pattern recognition that sharpens both their influence skills and their defenses against manipulation. Equal parts education and entertainment.
How To Write A Book In 14.7 Minutes
This workshop is on FIRE. You can have your audience collaborate on a book... Yes, a book... that they co-create. It's fun and powerful during the event. Better than that, though, you produce something that lasts far beyond the event.
Reframe for Resilience
What if you could transform someone's life with a simple (but elegant) change in perspective... in the middle of a normal conversation... and yet, completely under the radar?
You can. Reframing is a powerful tool your audience will experience and learn. Specifically, they will learn to reframe for resilience.
Resilience is a necessary quality these days - for our organizations, for our teams, and for...
Influencing Generations
Format: 45-60 minute keynote
This program is perfect for:
- Leaders who want to improve their communication in the setting of multigenerational workforce
The audience will leave with:
- The highest-yield moments of influence in a diverse, multigenerational workforce
- Who to promote and which skills to develop in others
Yes, it's a...
Certifications & Awards
