Anthony Reeves

"Anthony outshined the other innovation speakers and seats on the panel, including Gwyneth (Paltrow), in both personality and charm."

Best Selling Author: Eat the Donkey. #1 on Amazon.

Everyone wants progress. Nobody wants change.

Nike | Amazon | LMVH | Kohler | Verizon | LVMH | JPMC | Carnival | AT&T | Wells Fargo | L'Oreal | Diageo | T-Mobile | 20th Century

Covered by The WSJ, Forbes, Fortune, The NYT, Seattle Times, Adobe CMO, CES, Digiday, CNBC, The Drum, Politico, AdAge, Live (Russia) and Kampanje (Nordics) and Cannes Lions.

"I grew up in one of the loneliest and hostile places on earth. And those lessons taught me well in some of the loneliest and hostile boardrooms on earth."

Few executives arrive at the C-suite by way of the Australian Outback, but Anthony Reeves’ career has never followed a predictable path. He has served as CMO of LVMH’s startup houses and Maisons, scaling acquired brands to compete alongside the world’s biggest luxury names without losing what made them worth acquiring. At Amazon, he led the internal creative agency during its fastest growth period, running Super Bowl campaigns and building the standards that shaped how every brand showed up on the platform. At WPP, he helped Nike realign its e-commerce strategy after it left Amazon and scaled Airbnb’s media by almost 4x during the height of the pandemic. And as the Global Head of Brand and Creative at Kohler Co., he led a 152-year-old American brand through a different kind of bet: refusing AI-generated people in its advertising while reimagining how the brand shows up across every touchpoint and creating the infrastructure to hold that standard globally.

Along the way, he became a keynote speaker delivering powerful presentations on the lessons of his life. His book, Eat the Donkey: Why Great Companies Embrace Discomfort, debuts in 2026.

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Over the years, Anthony has become a recognized international leader in business, innovation, digital marketing, and brand experiences. He speaks passionately about Leadership for Growth and Experience, Digital Marketing, Experience Over Things and How To Be Amazonian.

"What he learned and shares about Innovation and building teams for Innovative Growth at Amazon and TikTok is staggering."

Distinct Speaking Tracks. One dive-deep workshop.

"I invited Anthony to speak at Summit "Reinvention." His amazing input and point of view elevated the level of the event. His presentation was inspirational and he had incredible engagement and feedback from the audience."

After Anthony's years in global business, marketing and advertising, he knew he could offer more, do more, and share more - and share what he learned and studied. He constantly felt that if companies and brands could make a tiny pivot towards people, they could become tribal, and continue to grow year-on-year.

• In 2021, he was a part of the company that was awarded by Fast Company's "Most Innovative"
• In 2019, Campaign named him a "One of the World's Most Influential Digital Marketers"

Before delivering any keynote, Anthony undertakes a four-step preparation program. This preparation guarantees he will have everything he needs to deliver a non-canned, high-energy, thought-provoking keynote that not only provides relevant solutions for your audience but includes relevant takeaways and can-do's.

Most importantly, it'll help deliver a presentation that people will be talking about for months and years to follow.

EAT THE DONKEY

Growing up off the grid in the Australian outback, my family once unknowingly ate rotten donkey meat to get through a rough patch. It was awful. But it got us through. That’s what the book is about — doing the hard, uncomfortable thing that no one else wants to do, because it’s the only thing that actually works. Turns out boardrooms and the outback have more in common than you’d think.

Included:

AI is a race to the bottom for brands.

When every company has access to the same data, the same tools, and the same optimization logic, they start to look, sound, and act the same. The brands that are going to matter in ten years are the ones making uncomfortable calls right now to stay distinct.

Best practices are how everyone ends up in the same place.

Everyone chases best practices because they’re safe and defensible. But if your competitors are reading the same playbook, best practices just guarantee you’ll be average.

The hard call is usually obvious. Getting it approved is the hard part.

Often, a decision can take about ten minutes. Getting it approved, is harder

Your foundation is not your mission statement.

Mission statements are committee wordsmithing. A foundation is the unchanging truth that lets you transform without losing yourself. Most companies have no idea what theirs actually is.

Discomfort is not a feeling. It’s a strategy.

The best moments in anyone’s career — or life — came from something that was uncomfortable first. That’s not coincidence. The brands that last are the ones that chose the hard thing when the easy thing was available.