Anthony Reeves
(Motivational) Leaders and all audiences leave with a clear way to cut through complexity, make better decisions, and build a company that continues to grow. Audiences will walk away with practical frameworks to drive long-term growth, allowing teams to move faster with greater clarity.
Anthony Reeves has sat in ‘the’ boardrooms where the toughest and most uncomfortable decisions were made at Amazon, Airbnb, WPP, and LVMH.
He speaks practically about business and team survival. Over two decades of high-pressure global leadership, he learned that most companies, organizations, and people are not losing to competitors; they are optimizing themselves toward average sameness as AI and best practices push everyone toward the safe, commoditized middle. The brand, company, and team members become harder to see, harder to choose, and easier to price.
Anthony gives leaders a clear way to build a strong foundation, make better decisions, and create brands that remain distinct as markets evolve. Audiences leave with practical frameworks to drive growth, align teams, and use AI without losing judgment, creativity, or long-term value.
ABOUT: The Australian Outback and High Country laid the foundation for who Anthony is. These are places where survival isn’t theoretical, and comfort isn’t an option. From an early age, he learned what matters, what doesn’t, and how to recover when things go wrong. In these climates, failure wasn’t a choice.
That survival mindset followed him into business. From one of the harshest and most lonely places on earth, to the harshest and most lonely boardrooms on earth. He learned that organizations fail the same way people do: by avoiding the discomfort required to transform while staying true to their Foundations. In other words, being average is not good enough for a company or organization.
He is a brand and business innovator, consultant, and speaker. He doesn’t do incremental. He doesn’t do “that’s how it’s always been done.”
Through his new critically acclaimed book, Eat the Donkey, he helps leaders face what AI can’t fix: weak foundations, risk avoidance, loss of judgment, and cultures addicted to comfort.
"I grew up in one of the loneliest and most hostile places on earth. And those lessons taught me well in some of the loneliest and most hostile boardrooms on earth. These boardrooms include Amazon, LVMH, Airbnb, and WPP."
Covered by The WSJ, Forbes, Fortune, The NYT, Seattle Times, Adobe CMO, CES, Digiday, CNBC, The Drum, Politico, AdAge, Live (Russia) and Kampanje (Nordics) and Cannes Lions.
Over the years, Anthony has become a recognized international leader in business, innovation, digital marketing, and brand experiences. He speaks passionately about Leadership for Growth and Experience, Digital Marketing, Experience Over Things and How To Be Amazonian.
Included:
AI is a race to the bottom for brands.
When every company has access to the same data, tools, and optimization logic, they start to look, sound, and act the same. The brands that will matter in ten years are the ones making uncomfortable calls now to stay distinct.
Best practices are how everyone ends up in the same place.
Everyone chases best practices because they’re safe and defensible. But if your competitors are reading the same playbook, best practices just guarantee you’ll be average.
The hard call is usually obvious. Getting it approved is the hard part.
Often, a decision takes about 10 minutes. Getting it approved is harder
Your foundation is not your mission statement.
Mission statements are committee wordsmithing. A foundation is the unchanging truth that lets you transform without losing yourself. Most companies have no idea what their actual value is.
Discomfort is not a feeling. It’s a strategy.
The best moments in anyone’s career — or life — came from something that was uncomfortable first. That’s not a coincidence. The brands that last are the ones that chose the hard thing when the easy thing was available.
"I invited Anthony to speak at Summit "Reinvention." His amazing input and point of view elevated the level of the event. His presentation was inspirational and he had incredible engagement and feedback from the audience."
Before delivering any keynote, Anthony undertakes a four-step preparation program. This preparation guarantees he will have everything he needs to deliver a non-canned, high-energy, thought-provoking keynote that not only provides relevant solutions for your audience but includes relevant takeaways and can-do's.
Anthony Reeves has sat in ‘the’ boardrooms where the toughest and most uncomfortable decisions were made at Amazon, Airbnb, WPP, and LVMH.
He speaks practically about business and team survival. Over two decades of high-pressure global leadership, he learned that most companies, organizations, and people are not losing to competitors; they are optimizing themselves toward average sameness as AI and best practices push everyone toward the safe, commoditized middle. The brand, company, and team members become harder to see, harder to choose, and easier to price.
Anthony gives leaders a clear way to build a strong foundation, make better decisions, and create brands that remain distinct as markets evolve. Audiences leave with practical frameworks to drive growth, align teams, and use AI without losing judgment, creativity, or long-term value.
ABOUT: The Australian Outback and High Country laid the foundation for who Anthony is. These are places where survival isn’t theoretical, and comfort isn’t an option. From an early age, he learned what matters, what doesn’t, and how to recover when things go wrong. In these climates, failure wasn’t a choice.
That survival mindset followed him into business. From one of the harshest and most lonely places on earth, to the harshest and most lonely boardrooms on earth. He learned that organizations fail the same way people do: by avoiding the discomfort required to transform while staying true to their Foundations. In other words, being average is not good enough for a company or organization.
He is a brand and business innovator, consultant, and speaker. He doesn’t do incremental. He doesn’t do “that’s how it’s always been done.”
Through his new critically acclaimed book, Eat the Donkey, he helps leaders face what AI can’t fix: weak foundations, risk avoidance, loss of judgment, and cultures addicted to comfort.
"I grew up in one of the loneliest and most hostile places on earth. And those lessons taught me well in some of the loneliest and most hostile boardrooms on earth. These boardrooms include Amazon, LVMH, Airbnb, and WPP."
Covered by The WSJ, Forbes, Fortune, The NYT, Seattle Times, Adobe CMO, CES, Digiday, CNBC, The Drum, Politico, AdAge, Live (Russia) and Kampanje (Nordics) and Cannes Lions.
Over the years, Anthony has become a recognized international leader in business, innovation, digital marketing, and brand experiences. He speaks passionately about Leadership for Growth and Experience, Digital Marketing, Experience Over Things and How To Be Amazonian.
Included:
AI is a race to the bottom for brands.
When every company has access to the same data, tools, and optimization logic, they start to look, sound, and act the same. The brands that will matter in ten years are the ones making uncomfortable calls now to stay distinct.
Best practices are how everyone ends up in the same place.
Everyone chases best practices because they’re safe and defensible. But if your competitors are reading the same playbook, best practices just guarantee you’ll be average.
The hard call is usually obvious. Getting it approved is the hard part.
Often, a decision takes about 10 minutes. Getting it approved is harder
Your foundation is not your mission statement.
Mission statements are committee wordsmithing. A foundation is the unchanging truth that lets you transform without losing yourself. Most companies have no idea what their actual value is.
Discomfort is not a feeling. It’s a strategy.
The best moments in anyone’s career — or life — came from something that was uncomfortable first. That’s not a coincidence. The brands that last are the ones that chose the hard thing when the easy thing was available.
"I invited Anthony to speak at Summit "Reinvention." His amazing input and point of view elevated the level of the event. His presentation was inspirational and he had incredible engagement and feedback from the audience."
Before delivering any keynote, Anthony undertakes a four-step preparation program. This preparation guarantees he will have everything he needs to deliver a non-canned, high-energy, thought-provoking keynote that not only provides relevant solutions for your audience but includes relevant takeaways and can-do's.
Discomfort Is the Strategy: How the World’s Most Distinctive Brands Stay Recognizable When Everything Says to Be Someone Else
Discomfort Is the Strategy: How the World’s Most Distinctive Brands Stay Recognizable When
Everything Says to Be Someone Else
Format: 45mins. In person
This program is perfect for:
For CMOs, brand leaders, and creative executives dealing with AI-compressed differentiation and the pressure to optimize at the expense of identity.
- Identify where your brand is drifting toward sameness and what...
Experiences Over Things (The Future Customer and eCommerce)
Format:
This program is perfect for: The audience will leave with:
45min Keynote, with the option of Q & A afterward
- Decision Makers
- Teams struggling with owning the customer
- Brand marketers, CMOs, CEOs
Why a company should focus on people's Experience (team and customer)- A full understanding of how an Experience works with today's customer
- How to...
The Growth Leader (Team, Business, and Life & Work Transition))
Format:
1: 40 min keynote plus Q&A
2: 1 day or breakout workshops also available. This program is perfect for: The audience will leave with:
- Companies and brands (CMOs, CFOs, and CEOs) who are:
- Struggling to grow
- Are at their foundation stage
- Decision-makers
- HR leadership
- Learning why to focus their...
The Principles of Tribal Growth: Via Purpose, Belief, Belonging
1: 50 Minute keynote (or 40 minutes with deep Q&A)
2: Full day work shop
This program is perfect for:
- Helping CEOs, CTOs, CH, CMOs find company focus
- Pre- and Post-M&A
- Building focused teams
- All Product and Marketing conferences
- Decision-makers
-
- Senior management
- Slow Growth
- Teams...
The Amazon Workshop: Think and Act Like Amazon
1.5- to 2-day workshop
This program is perfect for:
- Senior management who can make and implement decisions
- Companies who NEED to become more innovative
- Companies who focus on their competition rather than their customers
- brands struggling with growth
The audience will leave with:
- How to think, act and perform like Amazon...
Diversity: A White Male Problem
Format:
45 to 55-minute passionate presentation
This program is perfect for: The audience will leave with:
All Senior Management and Teams of all levels- For companies who are struggling with Diversity and need to show customers and teams they are making big steps forward
- White men in leadership
Yes, we can do...
21 recommend Anthony
Post your own verified review when you hire this speaker through eSpeakers.
IFF
On-Site
K.S., CMO, IFF
VerifiedA great evening with some profound and compelling stories from one of the best storytellers! Thank you.
RTL - NYC adweek
On-Site
A.C., Senior Director: Global Advertisers, RTL - NYC adweek
Verified"For Anthony, that is a lesson for companies as well: you cannot “optimize your way to growth.”" What an evening. Thank you, Anthony!
ex-Accenture, now Deloitte
On-Site
M.F., Managing Director,, ex-Accenture, now Deloitte
Verified @gmail.com"Anthony outshined the other speakers and seats on the panel, including Gwyneth (Paltrow), in both personality and charm."
Amazon
On-Site
P., Educator, Amazon
VerifiedAnthony Reeves is a game-changer for leaders trying to keep things running smoothly. As a former educator, I was always told to use "best practices," but Reeves shows how those can actually become boring if everyone does them. To stand out, you have to keep innovating and adapting, even if it's tough. It's definitely the key to winning in this world.
Amazon
On-Site
P.B., Teacher, Amazon
VerifiedAnthony Reeves is an excellent resource for leaders to use in order to ensure their businesses and teams stay sharp and highly effective. As a teacher, I am constantly being told about "best practice" and the impact it can have. Reeves looks at this idea and shows us, very clearly, that if everyone is doing best practice then what is best has actually just become what is normal or average.
Amazon
On-Site
A.K.., Reviewer, Amazon
Verified......Anthony Reeves delivers a sharp and compelling message about the hidden danger of complacency in modern organizations. Rather than sudden disruption, Reeves argues that most companies fade into mediocrity through a gradual drift toward sameness
KIRKUS
On-Site
K.B.R., Full Kirkus Star, KIRKUS
VerifiedInsightful and inspiring business guidance that doubles as life advice.
ANFO Norwegian
On-Site
J.M.D., President, ANFO Norwegian
VerifiedANFO, Norwegian is a among other things a major player in the Norwegian conference market. In a normal year we run 25 events. Many of them with quite an impressive attendance. We reached out to Anthony, asking him to speak at our major day; The Great Day of Advertising. Lucky for us he accepted. Anthony is knowledgable, likeable and a fantastic speaker. He is also good fun to spend some time with. If you ever need a key note with impressive knowledge in the digital world of marketing, ask Anthony.
Editora Ejecutiva en Insights | Insights
On-Site
A.S., CoFounder, Editora Ejecutiva en Insights | Insights
VerifiedI invited Anthony to be a speaker in my Summit "Reinvention" and Jury Member in our Festival "Lux Awards". His amazing input and point of view elevated the level of the event. His presentation was amazing and had a lot of engagement with the audience. I would recommend him for any Innovation, Marketing and Creativity event. His was always opened to changes and his energy helped everything flowing.
KIRKUS
On-Site
K.B.R., Review, KIRKUS
VerifiedReceived the caveated Kirkus star. "His analysis of well-known companies’ successes and failures rings true, and he writes with refreshing directness, using clear examples, vivid analogies (“the energy of a used-car lot on the last day of the month”), and relatable personal anecdotes."
Stirista
On-Site
M.C., President, Stirista
VerifiedHis passion for strategic, creative communications that produce results is unparalleled.
Kinetic
On-Site
A.D., Director of Growth, Kinetic
VerifiedAnthony is one of the greatest creative minds I've come across in my career. His ability to identify what works in the market and what doesn't is like none I've ever seen.
CROSSMEDIA
On-Site
M.A., President, CROSSMEDIA
Verified @gmail.com"Anthony is a rarity. He is THE BRIDGE. He bridges decades of leadership experience with state-of-the-art digital expertise. He bridges brand experience and leadership, with technology and data-driven craft. He helps teams and businesses grow. You will love hearing him speak and it will change your organization."
Anthem
On-Site
N.T., Senior Business Consultant, Anthem
VerifiedHe has a great personality, he is a great presenter.
Rauxa
On-Site
J.C., Manager, Rauxa
VerifiedThe experience he's had make him the best in the business and your company will be lucky to have him.
Moxie Publicis
On-Site
R.K., Director, Moxie Publicis
VerifiedCoca-Cola In my short time working with him have learned a TON.
Kellar Williams
On-Site
S.S., Principle, Kellar Williams
VerifiedMore than his achievements, he's genuinely kind and deeply committed to the people and entities he champions. I wholeheartedly endorse Anthony to those seeking to elevate their business with strategic innovation and creativity.
WHOOP
On-Site
L.S., President, WHOOP
Verified @gmail.com"It's tough to pick one speaker that I most enjoyed hearing from when the lineup consisted of top execs from companies like Pinterest, Waze, Havas, and IBM, but one particularly memorable presentation was delivered by Anthony Reeves."
Ozon (Russian eCommerce)
On-Site
P.R., CMO, Ozon (Russian eCommerce)
Verified @couragebrands.com"Anthony is one of the warmest and approachable speakers I have met. He's not there to sell, he's there to inform and share. The workshops are eye-opening and practical."
Dentsu/Merkle
On-Site
M.C., VP, Partner, Dentsu/Merkle
Verified @moversshakers.co"Anthony is a true leader, who understands how to create great teams and work. His passion for strategic communications that produce results is unparalleled. "
Amazon
Virtual
A.R., Amazon Advertising, Amazon
Verified @gmail.com"One of the world's top experts on growth leadership, culture, and customer experiences."
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