Camille Schuster

Camille Schuster

PhDAZ, US
Camille Schuster - trainer, speaker, author, entrepreneur who co-authored 5 books, presented in 20+ countries

Camille Schuster (Ph.D., The Ohio State University) is President of Global Collaborations, Inc., a Professor Emerita of Marketing at California State University San Marcos. Dr. Schuster has worked with leading executives in international sales and negotiations, marketing analytics, customer analysis, global supply chain, and international business practice activities since 1984 and presented keynote presentations, breakout sessions, speeches and workshops on 4 continents in more than 20 countries around the world. Dr. Schuster has been a member of the District Export Council in Southern Ohio, Arizona, and San Diego, a member of the Board of Trustees of the Global Marketing Special Interest Group of the American Marketing Association, has served on the boards of various international organizations in Cincinnati and San Diego, is a Fellow on the Board of Teradta University Network, and a member of RetailWire's Braintrust. 

Her speaking, training, facilitating, and consulting activities are grounded in reality, based upon experience gained primarily through data analysis and collaborative project development with global business executives in small, mid-size and large, multinational companies as well as industry associations. Dr. Schuster has worked with top executives as well as middle management in services, retail, and manufacturing companies.

Dr. Schuster has co-authored two books with Michael Copeland from Procter & Gamble entitled Global Business: Planning for Sales and Negotiation and Global Business Practices:  Adapting for Success, co-authored a book entitled The Consumer or Else! . . . Consumer Centric Business Paradigms, with Don Dufek retired Senior Vice President and Officer of The Kroger Company. Dr. Schuster has solo-authored a book entitled The Rise of Consumer Power - Adapting Marketing Communication Strategies which was published in Singapore. In addition, she has chapters in several other books, published articles in a number of academic journals and industry publications.

Camille Schuster (Ph.D., The Ohio State University) is President of Global Collaborations, Inc., a Professor Emerita of Marketing at California State University San Marcos. Dr. Schuster has worked with leading executives in international sales and negotiations, marketing analytics, customer analysis, global supply chain, and international business practice activities since 1984 and presented keynote presentations, breakout sessions, speeches and workshops on 4 continents in more than 20 countries around the world. Dr. Schuster has been a member of the District Export Council in Southern Ohio, Arizona, and San Diego, a member of the Board of Trustees of the Global Marketing Special Interest Group of the American Marketing Association, has served on the boards of various international organizations in Cincinnati and San Diego, is a Fellow on the Board of Teradta University Network, and a member of RetailWire's Braintrust. 

Her speaking, training, facilitating, and consulting activities are grounded in reality, based upon experience gained primarily through data analysis and collaborative project development with global business executives in small, mid-size and large, multinational companies as well as industry associations. Dr. Schuster has worked with top executives as well as middle management in services, retail, and manufacturing companies.

Dr. Schuster has co-authored two books with Michael Copeland from Procter & Gamble entitled Global Business: Planning for Sales and Negotiation and Global Business Practices:  Adapting for Success, co-authored a book entitled The Consumer or Else! . . . Consumer Centric Business Paradigms, with Don Dufek retired Senior Vice President and Officer of The Kroger Company. Dr. Schuster has solo-authored a book entitled The Rise of Consumer Power - Adapting Marketing Communication Strategies which was published in Singapore. In addition, she has chapters in several other books, published articles in a number of academic journals and industry publications.

Playing Detective with Data

Emphasizing the point that a completed calculation provides information not an answer. Audience members respond to a seies of leading questions related to data they see resulting in the conclusion that their first recommendation would not be helpful. Playing detective is critical for success. 
Audience ActivityEducational / Informative

Marketing Research & Marketing Analytics Are Different

A common assumption is that those doing marketing research are already engaged in analytics.  Not necessarily true.  Marketing analytics and research have different goals and assumptions.  Knowiong the difference makes everyone more successful.
Educational / Informative

Cross-Cultural Analysis of Time

With different temporal assumptions of past, present, and future, consumers behave differently during the purchase process. Understanding the differences can lead to more effective marketing strategies.
Educational / InformativeHumorous / Funny

Skills for Success in Global Business

We all put our pants on one leg at a time, but criteria for successful buisness are not the same around the world.  With knowledge of differences and a repetertoire of skills, you can be flexible and adaptable in your business activities.
Audience ActivityEducational / InformativeHumorous / Funny

Consumer Trends and Millennials Require a New Approach

After identifying trends and some examples of how other businesses adapted, the participants are asked to brainstorm possible approaches for their organization.
Audience ActivityEducational / Informative

Cross-Cultural Training for a Joint Venture Team

After some basic differences in assumptions are identified, the group describes specific behaviors that have been a problem.  Using their new understanding, participants are asked to identify new approaches.  Role-plays then allow for practice of those those approaches.
Audience ActivityEducational / Informative