“Guiding Authentic Salespeople”
That is my response to how I help companies/people.
To understand why that matters to me, you have to understand my background. I am the product of two fantastic, loving and analytical parents (mom = banker/finance, dad = engineer/project management) who taught me to despise salespeople. Despite having a bachelor’s degree in Marine Biology – tagging sharks for a few years (yes – I chose sharks over people…that should tell you something!), working in tech support and government contracting roles, and not getting my first official sales job until I was 27, I still didn’t think I wanted to be in sales. I thought I was just helping people.
From mortgages, to helping people avoid foreclosure, to running call centers to help people with their credit card debt and with student loans, it’s always been about scalable sales operations, systems, and training to help salespeople enroll successfully.
I started consulting in the beginning of 2019 with the goal of helping companies improve their sales operations. In 2020 I published my first book, Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker, which was the organization of 18+ years of sales and sales leadership, and the philosophy I have around what it means to be a sales professional. I have worked with thousands of salespeople, across dozens of industries, and even multiple countries – helping then find the perfect balance between old-school-gross selling and being a nice-friendly-order-take = being a sales professional.
I have published two more books: Reasons NOT To Focus On The Sales Experience and Voices For Leadership V1 (Contributing author), host of the Authentic Persuasion Show podcast, have appeared on hundreds of other podcasts, am a professional speaker, consultant and sales and leadership trainer.
Best place to start with my content: www.cutterconsultinggroup.com
“Guiding Authentic Salespeople”
That is my response to how I help companies/people.
To understand why that matters to me, you have to understand my background. I am the product of two fantastic, loving and analytical parents (mom = banker/finance, dad = engineer/project management) who taught me to despise salespeople. Despite having a bachelor’s degree in Marine Biology – tagging sharks for a few years (yes – I chose sharks over people…that should tell you something!), working in tech support and government contracting roles, and not getting my first official sales job until I was 27, I still didn’t think I wanted to be in sales. I thought I was just helping people.
From mortgages, to helping people avoid foreclosure, to running call centers to help people with their credit card debt and with student loans, it’s always been about scalable sales operations, systems, and training to help salespeople enroll successfully.
I started consulting in the beginning of 2019 with the goal of helping companies improve their sales operations. In 2020 I published my first book, Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker, which was the organization of 18+ years of sales and sales leadership, and the philosophy I have around what it means to be a sales professional. I have worked with thousands of salespeople, across dozens of industries, and even multiple countries – helping then find the perfect balance between old-school-gross selling and being a nice-friendly-order-take = being a sales professional.
I have published two more books: Reasons NOT To Focus On The Sales Experience and Voices For Leadership V1 (Contributing author), host of the Authentic Persuasion Show podcast, have appeared on hundreds of other podcasts, am a professional speaker, consultant and sales and leadership trainer.
Best place to start with my content: www.cutterconsultinggroup.com
Reasons Not To Focus On The Sales Experience
Myles Munroe says, “Failure is not the absence of success. Failure is the neglect of trying.” Yet, the research by LinkedIn shows the failure rate of salespeople is 41.9%.
In today’s ever-changing world of sales, where the buyer has access to as much or more information that your sales team has and is now fully in control of how the sales process will go, organizations can no longer try and sell the same way they did even just last year.
In our...




