Katie Mullen
President of MMS Consulting, Cold Calling Sales Expert
Katie Mullen, the founder of MMS, has spent almost twenty years in sales, in industries ranging from insurance, to medical devices, to keynote speakers to online media. In every industry, she observed that cold calling is very intimidating, even for the most seasoned sales reps, and most of them try to avoid it at all costs. She began to suspect that if we could just start thinking about how customers want to be treated, cold calling would be a lot less scary. If we could get inside their heads, what would they say? What are their pet peeves? What time of day do they really like to be contacted?
This curiosity led to a two year research project, where she surveyed customers in over 20 states and asked them the same set of questions: what makes a sales professional stand out? What makes people want to avoid a certain sales rep? She then took the results of this research, combined with her many years of sales experience, and developed a system of how to really treat customers the way they really want to be treated.
This system is now presented through MMS Consulting. She shows salespeople how to step outside their comfort zone and truly begin to find new customers. The techniques taught in this course have been proven to show results such as exponential funnel growth, increased comfort in seeking out new customers and most importantly, increased sales.
President of MMS Consulting, Cold Calling Sales Expert
Katie Mullen, the founder of MMS, has spent almost twenty years in sales, in industries ranging from insurance, to medical devices, to keynote speakers to online media. In every industry, she observed that cold calling is very intimidating, even for the most seasoned sales reps, and most of them try to avoid it at all costs. She began to suspect that if we could just start thinking about how customers want to be treated, cold calling would be a lot less scary. If we could get inside their heads, what would they say? What are their pet peeves? What time of day do they really like to be contacted?
This curiosity led to a two year research project, where she surveyed customers in over 20 states and asked them the same set of questions: what makes a sales professional stand out? What makes people want to avoid a certain sales rep? She then took the results of this research, combined with her many years of sales experience, and developed a system of how to really treat customers the way they really want to be treated.
This system is now presented through MMS Consulting. She shows salespeople how to step outside their comfort zone and truly begin to find new customers. The techniques taught in this course have been proven to show results such as exponential funnel growth, increased comfort in seeking out new customers and most importantly, increased sales.
