Rajesh Srinivasan
Rajesh Srinivasan is a Marketing Evangelist who work with the entrepreneurs as their "Outsourced CMO" (Chief Marketing Officer) to grow their revenues and build powerful brands.
He is the Author of the Amazon's best-selling book - Marketing Success Formula. The book has been featured in magazines like Business Today, The Week, India Today and Business Standard.
The Economic Times has recently appointed Rajesh as the Jury Board Member for their "Most Promising Tech Marketers Awards" and speaker for Marketing Leaders' Summit - 2020
Rajesh has been frequently invited to deliver keynote sessions in various industry conferences and events like World Marketing Congress and Marketing Leaders Summit - 2020
Nicknamed as Marketing Evangelist by the business fraternity, Rajesh frequently shares his wisdom through his Youtube Channel and also has written more than 30 articles.
He is also the guest lecturer for the various Top B-schools like Indian Institute of Management, National Institute of Fashion Technology.
Rajesh Srinivasan is an alumnus of Indian Institute of Management, Lucknow and was the Topper of the Batch. He has an extensive industry experience of over 20 years in the real estate, hospitality and advertising industry.
Rajesh Srinivasan is a Marketing Evangelist who work with the entrepreneurs as their "Outsourced CMO" (Chief Marketing Officer) to grow their revenues and build powerful brands.
He is the Author of the Amazon's best-selling book - Marketing Success Formula. The book has been featured in magazines like Business Today, The Week, India Today and Business Standard.
The Economic Times has recently appointed Rajesh as the Jury Board Member for their "Most Promising Tech Marketers Awards" and speaker for Marketing Leaders' Summit - 2020
Rajesh has been frequently invited to deliver keynote sessions in various industry conferences and events like World Marketing Congress and Marketing Leaders Summit - 2020
Nicknamed as Marketing Evangelist by the business fraternity, Rajesh frequently shares his wisdom through his Youtube Channel and also has written more than 30 articles.
He is also the guest lecturer for the various Top B-schools like Indian Institute of Management, National Institute of Fashion Technology.
Rajesh Srinivasan is an alumnus of Indian Institute of Management, Lucknow and was the Topper of the Batch. He has an extensive industry experience of over 20 years in the real estate, hospitality and advertising industry.
Branding through Storytelling
World's best brands like Nike, Apple, Coca-cola don't just sell their products, they apply the Universal Principles of 'Storytelling' which helps their brand to connect with their consumers at a much deeper-level and differentiate it from the competition. Even B2B brands like HP, Cisco and Salesforce use storytelling effectively in their marketing communications.
This keynote session will help the participants understand the principles and concepts of...
Think Like a Media Company
Today, because of its interruptive nature, consumers pay little attention to conventional advertising. They rather spend more time on consuming engaging educational and entertainment content in the social media.
In this backdrop, it becomes important for the marketers to orient themselves to gain attention & trust of their audience. This keynote session will offer a unique framework with case studies to play the media game effectively and win the hearts of your audience.
New Rules of Branding
The rules of branding have changed dramatically. Companies that win today are the ones who understand this dramatic shift in Consumer's buying behaviour and media consumption pattern.
The locus of the strategy has been slowly shifting from upstream (production and manufacturing) to more downstream which is consumer's attention, trust, distribution and media strategy.
Key takeaways of this keynote session;
1. Secrets to Build your Brand Credibility in the...
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