Samuel Scott
Insightful and entertaining marketing and business insights in The Drum and on stages throughout the world. Toastmasters.
After a career in journalism and many years in marketing, Samuel Scott is now a professional keynote business and marketing speaker and member of Toastmasters International as well as the writer of The Promotion Fix column for The Drum and Head of Marketing for the IT cloud ops platform Faddom. He is American and Israeli and lives in Tel Aviv.
After a career in journalism and many years in marketing, Samuel Scott is now a professional keynote business and marketing speaker and member of Toastmasters International as well as the writer of The Promotion Fix column for The Drum and Head of Marketing for the IT cloud ops platform Faddom. He is American and Israeli and lives in Tel Aviv.
BETTER TOGETHER: How Brand and Performance Advertising Both Fuel Growth
The marketing world has become obsessed with online direct response and short-termism, both of which are hurting long-term advertising effectiveness. In this talk, Samuel argues that we need to get out of our bubble and rethink our approach to media planning today by integrating traditional and online channels as well as long-term and short-term strategies in the most effective ways. Here, he will show how both types of advertising can work together for maximum effectiveness.
ACTIONS, NOT ADS: How Your Company Can Use Brand Purpose to Help the World
Many consumers say they prefer sustainable products and do not want to support sweatshops, but they still often buy the cheapest clothing and running shoes made in such places anyway. Companies today want to do better, but they are getting such mixed signals from customers. In this keynote, Samuel will show how companies can navigate this complex environment and both help the world and sell more products at the same time. The key to understand: Actual brand purpose goes far beyond just...
EVERYTHING YOU EVER WANTED TO KNOW ABOUT MARKETING (But Were Afraid to Ask)
Advertising, communications, and marketing are not the same thing. In fact, they mean very different and important things. In this workshop, Samuel outlines the end-to-end marketing process that has been created in academia and proven in the real world. He introduces the overall approaches that have been developed by the leading people in the field over decades and then adds further context and specific examples from his own career in marketing. This covers research, segmentation,...
MARKETING IN 2025: How — And How Not — to Use AI and Other New Tech
Is AI hype or something real? Samuel says the answer is a bit of both. In this keynote address, he walks through the entire marketing process from market research at the beginning to communications tactics at the end to show how artificial intelligence and other new tools can or cannot help at each step along the way. Then, he highlights some of his favorite tools and shows how to use them within the overall framework.
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