Larry Weber
MA, US
Technology and public relations guru and author of "The Provocateur"
When Larry Weber started his own public relations company, The Weber Group, in 1987, he never envisioned that within ten years it would become the world's largest and most established public relations firm. His firm was purchased by The Interpublic Group of Companies in 1996, and Weber was named CEO of Weber Public Relations Worldwide. Under his leadership, the firm grew to become the ninth largest public relations firm in the world. In January of 2000, Weber was named chairman and CEO of Interpublic's Advanced Marketing Services group, with a goal of building a set of marketing services companies designed to meet the communications needs of 21st century organizations. And in the summer of 2001, he engineered the merger of Weber Shandwick Worldwide and BSMG Worldwide to form the world's largest public relations firm. Weber serves as founder of the firm, while continuing his Interpublic role. Stemming from his intense personal interest in technology, Weber imparts a philosophy upon his own companies to aggressively adopt technology to drive the improvement of communications. He founded Thunder House, an online marketing firm that helps clients deploy innovative interactive marketing programs. Recognized as a visionary in this arena, Weber meets regularly with industry and government leaders and is a featured speaker at conferences and business schools including MIT Sloan School of Management, Harvard University and Cornell University. Weber co-founded and is Chairman of the Board of Directors for the Massachusetts Interactive Media Council, the largest interactive advocacy organization in the world. He also serves on the board of several technology-related and non-profit organizations, including Technology Review, MIT's magazine of innovation, Modem Media, EchoMail, The Museum of Science, The Boston Symphony Orchestra, and The Council on Competitiveness. His first book, "The Provocateur: How a New Generation of Leaders are Building Communities, Not Just Companies," was released in January 2002. He is currently working on his second book, "The Morphing of Marketing."
When Larry Weber started his own public relations company, The Weber Group, in 1987, he never envisioned that within ten years it would become the world's largest and most established public relations firm. His firm was purchased by The Interpublic Group of Companies in 1996, and Weber was named CEO of Weber Public Relations Worldwide. Under his leadership, the firm grew to become the ninth largest public relations firm in the world. In January of 2000, Weber was named chairman and CEO of Interpublic's Advanced Marketing Services group, with a goal of building a set of marketing services companies designed to meet the communications needs of 21st century organizations. And in the summer of 2001, he engineered the merger of Weber Shandwick Worldwide and BSMG Worldwide to form the world's largest public relations firm. Weber serves as founder of the firm, while continuing his Interpublic role. Stemming from his intense personal interest in technology, Weber imparts a philosophy upon his own companies to aggressively adopt technology to drive the improvement of communications. He founded Thunder House, an online marketing firm that helps clients deploy innovative interactive marketing programs. Recognized as a visionary in this arena, Weber meets regularly with industry and government leaders and is a featured speaker at conferences and business schools including MIT Sloan School of Management, Harvard University and Cornell University. Weber co-founded and is Chairman of the Board of Directors for the Massachusetts Interactive Media Council, the largest interactive advocacy organization in the world. He also serves on the board of several technology-related and non-profit organizations, including Technology Review, MIT's magazine of innovation, Modem Media, EchoMail, The Museum of Science, The Boston Symphony Orchestra, and The Council on Competitiveness. His first book, "The Provocateur: How a New Generation of Leaders are Building Communities, Not Just Companies," was released in January 2002. He is currently working on his second book, "The Morphing of Marketing."
2010